A Metaphor For The Modern Motor Industry

Chris Harris on why every car brand is obsessed with building every kind of car:

Every CFO on the planet will now laugh at my naiveté, but would it really be impossible for a company like BMW to make 500,000 cars a year, cars it wanted to produce and which squared with the brand image it has carefully cultivated for decades, and still make good money? I can’t see why it would be impossible.

Interesting opinion but we already know the answer; automakers just have to.