World Premier: The New MINI Chrome Line Exterior Deluxe

According to Wikipedia, Chromium is a steely-gray, lustrous, hard and brittle metal which takes a high polish, resists tarnishing, and has a high melting point. The name of the element is derived from the Greek word chroma, meaning color, because many of its compounds are intensely colored. It is the basis for many bits and pieces that MINI has used in and out of its cars since the re-introduction of the brand in 2002. Chrome has always been part of MINI’s heritage, so much so that David Bowie designed a Chrome Mini in 1999 to celebrate the 40th anniversary of the brand. The BMW Group has been conscious about preserving the Britishness of the MINI, which why today our beloved car company is introducing the F56 MINI Chrome Line Exterior Deluxe.

Official Release: Munich. It has driving fun in its genes – and it seems that the chromosomes are responsible for its stunning appearance, too. The new MINI is dazzling wherever it goes, but the special equipment feature Chrome Line Exterior Deluxe finally transforms it in a truly irresistible eye-catcher. For decades, chrome surfaces have been applied to the headlamp, rear light and radiator grille surrounds as well as other typical design elements: for the first time, this feature is now extended to the entire body. The effect is instantly compelling: with the Chrome Line Exterior Deluxe, the MINI holistically reflects the aesthetic awareness of the brand and its fans.

The exclusive special equipment feature developed exclusively for the MINI 3 door will be presented for the first time to a group of selected guests on April 1st 2015. By way of a precaution, MINI expressly points out to photojournalists who wish to attend the event that it will be compulsory to wear sunglasses and that it is not possible to permit the use of flash due to physically uncontrollable reflections.

The special equipment feature Chrome Line Exterior Deluxe is the consistent continuation of a design principle that has been pursued ever since the classic Mini was launched in 1959. Chrome as an embodiment of unique visual details has been part of the MINI tradition for just as long as the go-kart feeling and the central instrument in the cockpit. Its sophisticated sparkle directs attention to those design features that have been typical of MINI for decades and make it the original in the premium small car segment. Since the launch of the latest generation of MINI, however, it is no longer enough to emphasise individual components. MINI has finally achieved the status of a fully integrated work of art. So it is only logical that the entire vehicle should be given a chrome surface as an optional extra.

The new special equipment feature will also impact on production processes at the MINI plant in Oxford, UK. The hall lights will automatically be dimmed during assembly of the new MINI 3 door with Chrome Line Exterior Deluxe. What is more, the operating speed of the conveyor belt will be reduced so as to give employees the opportunity to check their clothing and hair in the reflection of the MINI body.

  • While I have nothing against a Chromeline interior, I sure wish that i’d get to read about an optional gauge pack with real oil pressure and water temp gauges. A whole press release for these shiney bits?

    • Sub_R

      Do you know what today is?

      • Sad that Minis April Fools effort is indistinguishable from the normal marketing program.

        • Sub_R

          I’m more sad that this is all they could come up with! Something like the MINI Yachtsman was awesome, this just goes along with other awkward corporate press releases that try to be clever on April Fool’s.

        • I’m there with you. If it’s an April Fools post, it’s pretty weak. If it’s normal marketing, it’s still pretty weak!

          Overall, it’s pretty weak.

  • dayna

    Hard to really get a good take on this by the photos. Will be interesting to see it at a dealer

  • Volker Fabian

    April fool hoax. Nicely done, MINI…;-)

  • BudD

    This article fails to describe the specific “Chrome Line” options. It presents a vehicle enrobed in what appears to be Mylar vinyl wrap and that’s about it. Details, details, details are missing, missing, missing rendering this read nearly meaningless.

    • You might want to read the other comments.

  • chris94602

    It would have been funnier if the photos showed a plated Hummer with a Mini badge. of course, there would still be people missing the joke…

  • b-

    Hmmm, this didn’t show up until after April 1 was over.

  • oldsbear

    C’mon, guys: the article was full of cues that it was a joke. How about, “What is more, the operating speed of the conveyor belt will be reduced so as to give employees the opportunity to check their clothing and hair in the reflection of the MINI body”?