MINI USA Sales Up 14.8% in June 2015
There couldn’t be a better way to start the summer. With 6,174 cars sold last month, MINI USA has achieved its second best month of June ever. After two quarters MINI USA still trails behind its 2013 and 2012 levels by roughly 2,000 units, but there are key takeaways that appear to validate MINI’s strategy. Let’s have a detailed look at the sales figures.
Again, our favorite brand is up 14.8% this June compared to the same month last year. Models driving this performance include the Hardtop and the Countryman. June 2015 marks another milestone; it is the first time that sales of the 4-door Hardtop are surpassing sales of the 2-door. At the rate F55 sales are growing, we wouldn’t be surprised if the latest MINI surpassed the Countryman in July. Customers have asked for bigger MINIs, MINI listened, and these customers have put their money where their mouth is.
One thing to note from today’s press release, the CEO of BMWNA is “delighted to see MINI gaining more traction as model availability continues to increase.” Although short, this is quite a significant statement. Despite having yet to see 12 consecutive months of FXX availability, MINI is close to achieving its second or third best year ever in the US. The new Clubman can’t come soon enough and should help the brand reach new heights next year.
<p>a bit of a wider view</p>
<p>Always appreciated!</p>
<p>Interesting. The top sales curve is almost the exact opposite of where my MINI interests are/were. My beloved R50/53 never went over 3500 units/month. Then sales rose with the intro of the second gen RXX which I thought was a not very successful update and then things really took off with the Countryman. Oh well, the masses have spoken. Still holding out for the Rocketman.</p>
<p>Shock Headline – US MINI SALES INCREASE 332.5% !!</p>
<p>Unbelievable but true. I am, of course, referring to the year to date US sales figures for the first six months of 2015, and more specifically sales of the F55 which amounted to 8,261, compared to sales of the R55 for the first six months of 2014, which amounted to 1,910, an increase of 332.5%. Production of the R55 Clubman ceased at Plant Oxford at the end of June 2914, and its place was taken by the F55 Hardtop 4-Door.</p>
<p>Furthermore, last month, the F55 overtook the F56 to become the best selling MINI in the US. Not such good news, is that sales of the R60 Countryman were down 22.1% for the first six months of this year compared to the same period last year. BMW Group worldwide sales for June and YTD, will be published on July 10th.</p>
<p>Nick can see into the future “June 2914”.</p>
<p>Good spotting – thanks Alex :)</p>
<p>Alex can see into the future as well “June 2016 marks another milestone” :)</p>
<p>Truth is, June 2016 could be just that!</p>
<p>That will teach me! Thanks, John :)</p>
<p>7 Clubmans sold in June – I have one of them. :)</p>