As you may have noticed, the MotoringFile staff eagerly awaits each month the sales results from MINI USA. We always wish that MINI could sell more cars week in week out, but that wish won’t come true this time. After nine consecutive months of positive results, MINI USA sales have stalled in July 2015. Numbers are down by -10.7% compared to the same period last year. Read on to learn what explains this sudden decrease.
When looking at the numbers in more detail, sales of the Countryman, or the lack thereof, appear to be responsible for MINI USA’s poor performance this July. With a -45% decrease compare to the same month last year, this is the worst July for the Countryman since its introduction in 2010. And when a model which accounts for a third of all MINI sales underperforms that way, it has a significant impact on the brand as whole.
While there isn’t much else to say about these results, we want to bear in mind that MINI is only selling three models at this point in time; the F56, F55, and the R60. All other models are either discontinued, about to be discontinued or barely alive. Given that, it’s no easy task to keep on performing at the highest levels. The new Clubman can’t come soon enough.