MINI Worldwide Sales Up 5% for July
The trend upward continued for MINI worldwide with a total of 25,416 MINIs were delivered to customers, a increase of 4.8%.
Year-to-date sales climbed 22.5% to total 191,355. Sales of the 3 door MINI grew by 24.0% in the first seven months of the year (73,226) while the new 5 door MINI was delivered to 51,666 customers worldwide in the same period.
<p>F56 = <a href="http://www.queenofholloway.com/images/1504182-1_01.jpg" rel="nofollow ugc">http://www.queenofholloway.com/images/1504182-1_01.jpg</a>
and
R53 = <a href="http://howcool.com/popup-images/EM-6528__0.jpg" rel="nofollow ugc">http://howcool.com/popup-images/EM-6528__0.jpg</a></p>
<p>Total Annual Global MINI Sales vs Total Annual USA MINI Sales /Market Share</p>
<p>2002: 144,119 vs 24,590 = 17.06%
2003: 176,465 vs 36,010 = 20.40%
2004: 184,357 vs 36,032 = 20.42%
2005: 200,428 vs 40,820 = 20.37%
2006: 188,077 vs 39,171 = 20.83%
2007: 222,875 vs 42,045 = 18.86%
2008: 232,425 vs 54,077 = 23.27%
2009: 216,538 vs 45,225 = 20.89%
2010: 234,175 vs 45,644 = 19.49%
2011: 285,060 vs 57,511 = 20.17%
2012: 301,526 vs 66,123 = 21.93%
2013: 305,030 vs 66,502 = 21.80%
2014: 302,183 vs 56,112 = 18.57%
2015: 191,355 vs 35,451 = 18.53% (YTD)</p>
<p>If the YTD sales trend continues, 2015 looks like being a record year for global MINI sales. MINI in the USA, however, might struggle to beat its 2012/13 record sales.</p>
<p>The F54 Clubman, on sale in the UK on October 31st, will give an additional turbo boost to end of year sales, but will arrive too late in the year in the US to have much effect.</p>
<p>Tout ça… pour ça?!</p>
<p>“MINI USA, however, might struggle to beat its 2012/13 record sales “</p>
<p>That, even with a revised Hardtop and the new 4-door.</p>
<p>I don’t know how MINI’s situation can be viewed optimistically. Particularly, given all of the improvements the F56 is supposed to represent and its unrestricted availability throughout 2015.</p>
<p>“The F54 Clubman, on sale in the UK on October 31st, will give an additional turbo boost to end of year sales.”</p>
<p>Will new MINI buyers enter the fold, or will there be cannibalization?</p>
<p>With the larger Hardtop (4-door), a larger Clubman, and a larger Countryman on deck, I’m reminded of the clutter in the 2-door category represented by the Roadster and Coupe. Will we see a similar consolidation 24-months from now in the 4-door category?</p>
<p>-Scotty: I’m giving her all she’s got, Captain!
-James T. Kirk: All she’s got isn’t good enough! What else ya got?</p>
<p>Hi Mathew</p>
<p>It’s only MINI USA that is unlikely to post record sales in 2015. Worldwide, MINI sales are booming, and this year MINI is likely to post its best ever global annual sales. So why is MINI USA falling behind the rest of the world? I need to do some more research as to why that is. The decline in R60 Countryman sales must be a major factor.</p>
<p>It’s late evening here in the UK, and I’m getting dirty looks from my other half for spending so much time online. Perhaps, in the meantime, you could help me with a bit of research? Speak again soon.</p>