Rumors are circulating that MINI plans to skip the NAIAS this January. Motoring.com.au is reporting that MINI (along with Jaguar and Land Rover) are planning on skipping what has historically been the most important show in North America. The thought is that, without a new model or concept to show, MINI could spend its money elsewhere.
If true it would mark the first time the brand has missed the show but not the first time it’s skipped a large motor show in the US. Last year MINI surprised everyone by skipping the NYC show in an effort to cut costs.
It’s also worth noting that 2016 is a year that MINI will be hosting its massive cross country event MINI Takes the States. Given the costs and positive publicity that that event generates, MINIUSA may have decided 2016 would be a better year than most to sit out NAIAS.
If MINI is a no show for NAIAS look for Geneva to be the next major international show it attends. There we expect the JCW Convertible to be unveiled.