Despite the US slowdown MINI sales continued on a tear worldwide in August up 10.3% with a total of 22,575 cars delivered. The brand’s biggest growth drivers are the MINI Clubman, with 36,687 sold worldwide so far this year, and the new MINI Convertible – which achieved sales growth of 148.0% in August (2,153)
Combined monthly sales of BMW and MINI in Europe totalled 62,653 in August, up 6.3% compared with the same month last year. Year-to-date sales in the region are up 10.1% with a total of 685,328 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit growth including Italy (51,444 / +16.7%), Spain (35,634 / +20.1%) and Scandinavia (34,370 / +15.5%).
Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 59,047 vehicles delivered to customers in August (+13.8%). In the first eight months of the year, a total of 476,777 BMW and MINI vehicles were sold in Asia, an increase of 8.1% compared with the same period last year. The region’s biggest market, Mainland China, achieved a 9.4% increase compared with the first eight months of last year, with a total of 329,972 vehicles sold so far this year. Year-to-date sales in many other markets in the region also show strong growth – Japan (46,713 / +8.8%) and South Korea (39,392 / +10.4%) are just two examples.
As we’ve reported previously, sales of BMW and MINI in the Americas decreased 4.4% in August compared with the same month last year, with a total of 38,200 vehicles delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 298,821, which is down 7.0% compared with the same period last year. While August sales are up in Canada (3,575 / +8.0%) and Mexico (2,976 / +25.5%), the increasingly competitive market in the USA has seen deliveries for the month decrease by 7.2% (30,500).