The Dream of a Diesel MINI in North America is Dead

In 2014 MINI was busy at work planning a diesel MINI from the US market. Destined to be based on the MINI Clubman SD sold in Europe, it would have had an output of 143 hp with peak torque of 225 ft lbs (while getting 65 mpg on the EU cycle). According to sources at the time, the Clubman SD was likely to be release in 2017 as a 2018 model and positioned next to the Countryman E Hybrid as MINI’s efficiency halo car. However with VW’s dieselgate and the general meltdown of the diesel market in the US, those plans have been scraped according to sources.

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What we foresaw happening last year is unfortunately panning out:

The other thought (and it’s one we unfortunately believe will pan out) is that diesel is now effectively tarnished beyond repair in the US and potentially globally. Consumers may simply lump this scandal with all diesel offerings and instead turn further towards electrified cars and trucks. If BMW and MINI sees evidence of the latter, we could quickly see the pair shift away from a diesel strategy altogether in the US at the very least.

A year later sources tell us that this is exactly what as happened. However for MINI there may be a silver lining. It’s allowing the brand to focus more resources on electrification and the coming fully electric MINI in 2019.

  • fishbert

    DBwasright

    • Technically DB was wrong twice. Then he was right twice 🙂

      • donburnside

        Technically, I was never wrong. 🙂

  • glangford

    I figured when a diesel was announced this would happen. I was hoping, but I’ll have to drive my 328d till the wheels fall off. It would seem luxury brands (BMW,Mercedes, and Jaguar) and trucks will be the only diesel offerings available.

  • Jeff Schafer

    DIESELs are NOT “effectively tarnished beyond repair in the US”!! Chevy got its DIESELs certified in the US for 2017 and later for its Cruze cars (both sedan & the new Hathback).

    Chevy will also put this DIESEL engine in a small SUV for 2018.

    BMW successfully got its new DIESEL engines certified for 2017 and later.

    Mazda is bringing its CX-5 DIESEL to the US in late 2017. SEE: https://www.mazdausa.com/vehicles/2017-cx-5-diesel

    And JEEP is adding ADDITIONAL DIESEL models for the US.

    These are just a few NEW DIESELs that have all passed US regulations & been certified for 2017 & later.