MINI USA Is Skipping the Detroit Auto Show Again

MINI USA will be skipping the Detroit Auto Show for the 2nd year in a row. Once again it appears that decision is based on the brand’s new direction which is intended to focus on select auto shows and events outside the automotive world. While this change will impact coverage by the automotive press, MINI clearly believes that’s not the only way to influence potential buyers.

What is still unclear is if MINI will also skip Geneva as they did last year as well.