Worldwide MINI Sales Hit a Record for March

Official release: MINI sales achieved their best-ever March with a total of 42,447 delivered to customers around the world, an increase of 8.7% compared with the same month last year.

March rounded off the brand’s record first quarter with sales totalling 83,059 (+6.1%). “MINI continues to demonstrate solid growth around the world,” said Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI, Rolls-Royce and BMW Motorrad.

“The MINI Clubman in particular has shown strong growth of over 21% in the first quarter, proving that its perfect blend of everyday usability and MINI-typical emotional characteristics is exactly what our customers want,” he continued. “With the new MINI Countryman we’ve just recently brought to market, I’m sure the momentum we’re seeing at MINI will continue through the year”, he added.