Worldwide MINI Sales Hit a New Record for June

Perfect timing given our recent question. On que MINI sales achieved a new record for June with 39,443 units delivered around the world, an increase of 3.0% compared with the same month last year.

June rounded off the brand’s record first half year, with sales totalling 181,214 (+3.6%). “MINI continues to achieve sustainable growth in sales around the world,” said Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI, Rolls-Royce and BMW Motorrad. “Sales of the new MINI Countryman are particularly pleasing and I’m delighted that with the launch in June of the MINI Cooper S E Countryman ALL4, electric mobility is now available on a large scale from the MINI brand.

Customer interest in this car has been extremely high and I’m confident we will see continued growth across the brand in the second half of the year,” he added.

  • Nick Dawson

    TOTAL ANNUAL MINI SALES – GLOBAL vs USA

    2013: 305,030 vs 66,502 = 21.80% 2014: 302,183 vs 56,112 = 18.57% 2015: 338,466 vs 58,514 = 17.29% 2016: 360,233 vs 52,030 = 14.44%

    2016: 174,898 vs 25,144 = 14.38% (YTD) 2017: 181,214 vs 22,205 = 12.25% (YTD)

    Bearing in mind that the F60 Countryman only went on sale in March, and very strong customer interest in the Countryman S E ALL4 which only went on sale in June, 2017 appears to be on course for another all-time record year of sales.

    The US market continues to be a challenge, however, and whereas in 2008 it accounted for almost one quarter of all global sales, in the first half of 2017 it is down to less than one eighth.

  • Nick Dawson

    More good news for MINI is that on Monday, the MINI Plant workforce accepted a final pension offer, ending their long dispute with the parent company. MINI plant together with the Rolls Royce workforce, voted by a majority of 81.5%.

  • WANDERLUST srt

    Wow so worldwide they only sell 360K a year? I never realized it was that small in number. Honda sells that many civics in the USA alone in a year… I cant help but wonder if they had even VW pricing if the sales wouldent take off.

    • Nick Dawson

      MINI second half year sales are traditionally higher than in the first half year, and on that basis – and bearing in mind that the new F60 only went on sale in late March and the S E in June – I would anticipate this year’s total to reach at least 370k.

      BMW has previously said that it does not want MINI annual sales total to go much higher than 400k, to protect its premium status.

      TOTAL MINI SALES – 1st HALF YEAR + 2nd HALF YEAR

      2013: 148,798 + 156,232 = 305,030 2014: 131,906 + 170,277 = 302,183 2015: 165,938 + 172,528 = 338,466 2016: 174,898 + 185,335 = 360,233 2017: 181,214 + 190,000*= 371,214

      *estimate

  • R.O.

    Yesterday in the mail, received a letter, which turned out to be from MINI, which stated my local MINI dealer is very interested in buying my 2015 F56 because of high demand by people for pre-owned MINI’s. That they have a big shortage or used/pre-owned MINI’s. It was strange that the letter didn’t come from my local dealer, but from Kentucky.

    In the last 2 years I do see high numbers of R56 driving around in my area. I have no plans to sell my F56.