MINI USA Sales Down 9.5% for 2017

MINI USA sales finished down 9.5% for 2017 after a relatively flat December down 1.0%. The brand reported 4,611 vehicles sold, a decrease of 1.0 percent from the 4,658 sold in the same month a year ago.

MINI sales, down about 30% from 2014 seem to be stabilizing slightly as the automotive industry itself has seen some correction in 2017. What’s ahead for the brand? The Countryman will likely continue to be a volume seller with the hatch continuing to be the heart and soul of the brand. The 2018 LCI could help sales of the F55, F56 and F57 but we expect higher gas prices (a real possibility) could help more.

Some notes on sales. The Clubman and the Countryman have swapped positions as sales leaders – no surprise there as the Countryman is both this years new four door model and a crossover – the hottest segment in the US. The four door was relatively flat while the classic two door hatch was up 36%.