Worldwide 2017 MINI sales achieved a new record with 371,881 vehicles delivered to customers around the world, an increase of 3.2% on the previous year. As expected the new MINI Countryman helped tremendously as it saw a jump in sales of 30.0% (84,441). Another significant contributor to the brand’s sales success was the MINI Convertible, which grew sales 12.0% (33,317).
“We are delighted that with our new brand strategy, we have achieved a new sales record. The focus of the MINI portfolio on fewer but more characterful models was completed with the launch of the new MINI Countryman last year,” stated Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI, Rolls-Royce, BMW Motorrad.
“The Countryman contributed significantly to MINI’s growth in 2017 and the first MINI plug-in hybrid also achieved excellent results. I am sure that this success will continue into 2018, with the launch from March of the new MINI 3 and 5 door, as well as the MINI Convertible, supporting the brand’s further growth,” he continued.