MINI USA Sales Down 5.6% for January

MINI USA sales are continuing their downward trend for the first month of 2018. In total MINI USA reported 2,937 vehicles sold, a decrease of 5.6 percent from the 3,110 sold in the same month a year ago. All individual models were down with the Countryman being the lone exception.

While the top-line isn’t that alarming, it’s clear the crossover is absolutely murdering the four door hatch and Clubman – down 22% and 60% respectively. Knowing the US buying habits we all saw it coming but even still it’s pretty incredible how much the higher riding Countryman is the preferred option.