MINIUSA Releases Pricing and Ordering Guides for its 2019 Trim Levels

The configurator may not be up and running by MINIUSA has officially released pricing and specifications for its new Classic, Signature Iconic 2019 trim levels. These levels or tiers represent a major shift in the way that MINIUSA offers options and positions its cars. In short what you’ll see below is an options framework that simplifies ordering and increases value in most scenarios without limiting the ultimate number a choices a customer has.

2019 trim level

2019 MINIUSA 2019 Trim Level Ordering Guides

F56 Hatch

F55 4 Door Hatch

F54 Clubman

F57 Convertible

F60 Countryman

JCW Models

Why is MINIUSA Making this Change?

MINI started this entire process by talking to dealers, sales people, customers and people who looked at MINIs that didn’t actually buy. The data pointed to a few things:

  • Dealers were often ordering one of a kind cars that didn’t end up selling easily
  • Potential buyers loved the idea of making a MINI their own but felt the configuration process was confusing and took too long
  • Residuals on MINIs we’re talking a hit because one of a kind cars were driving values lower – bad for MINI and for owners
  • There was a group of almost identical options people tended to order in the mid and higher dollar levels
  • Potential buyers who didn’t buy were looking or more options at lower costs

MINI USA quickly realized that they could take this data and group options commonly ordered together to drive value. Out of this they create three tiers that acted as a baseline for owners to order their MINIs. These three tiers eliminated packages like sport and the JCW exterior package and have created option groups based on how most customers order. By doing this, prices will be less on most MINIs, especially those with moderate to high option levels.

Tier 1 – Classic

The base prices are changing across the board. The price of a base Cooper has actually gone up $300 in the Cooper while cars like the Countryman will go down $300-$500 depending on configuration.

Classic will come with the following standards:

  • Four colors only
  • Manual transmission standard
  • 4G connectivity (emergency calls and teleservices)

Unlike the others, Classic will have very limited options:

  • Roof rails
  • Heated seats
  • Automatic transmission (unlike the tiers 2 and 3 this will not be free)

You cannot get contrasting roof, navigation or even leather with these cars. But as you see with the low price of The Signature line, anyone wanting those options will want to move up to that next level. The base price will actually go up $300 for the standard Cooper to $21,900. But that’s pretty much where the price increases.

Tier 2 – Signature

Signature will be immensely popular given what you get for the pricing. MINI USA has aggressively targeted this price point by including all the following option for $24,900 on a F56 Cooper (prices vary for other models).

  • Any paint color
  • Sunroof
  • Sport seats
  • Automatic or Manual
  • Any 16” wheel
  • White turn signals
  • Heated seats
  • Comfort access
  • 4G connectivity (emergency calls and teleservices)

This doesn’t mean you’re stuck with these options mind you. You can upgrade the interior by choosing a premium interior package (which includes leather, trim and a premium steering wheel) and other options and packages can be added depending on the type of MINI you want. But there’s less a la carte options available than before. The idea is that, if you want a more equipped MINI, you’ll go for Iconic rather than option up a Signature line.

Tier 3 – Iconic

The top tier Iconic will include all options including things like the Technology package (wide-screen Navigation etc) but not the Drive Assistance Package (which includes PDC, HUD, self parking and adaptive cruise for $1250 for an F56).

The results of this pricing change is that a fully loaded 2019 Countryman has been reduced in cost to roughly what a well equipped 2018 Countryman was. The difference with the 2019 F57 Convertible is even more stark. Loaded the 2019 MCS Convertible is now about $3000 less than it was in 2018.

Has anything been removed?

Unfortunately we have to report that MINI USA (once again) has eliminated rear fog lights from the US market. Despite it being a extremely helpful safety feature in some parts of the country, the take rate was apparently just too low justify keeping it on the books for 2019.

Also gone is the JCW exterior package. While other markets are keeping the package, MINI USA wants to increase the visual space between the Cooper S and the JCW.

Has MINI USA Reduced Choice?

In a word yes. But in reality not really. The choice previously was almost mathematically limitless. Now there are just 100 million different ways to order your new MINI. Compare that to say, a Honda Accord which has a total of 85 different ways to spec and it would seem MINI is staying true to its customization roots.

When is the Configurator Launching? will have the all new Configurator later this spring. Until then the ordering builders above will be your best way to design and build 2019 models.

  • heat_fan1

    I don’t like the lack of individual options. When I ordered my 2017 Clubman, I really appreciated being able to add individual options without an entire package. For example, in this new setup, I’d really like the HUD without the driving assistance. According to this, that’s not an option. Very disappointing, and costly.

  • TDCS

    My 2018 HT S couldn’t have been built with this new format, but I’m sure I’m in the minority. MINI didn’t reduce the pricing, but they are trying to change perception… so they are making a bet that the car sells itself regardless of the price. Should be interesting to watch for the enthusiasts with enough patience.

    • r_k_w
      they are making a bet that the car sells itself regardless of the price

      They forgot to look at their sales numbers the past few years.

  • ulrichd

    Surprised you can’t get a contrasting roof in Classic tier. That’s one of the most iconic visual features of the Mini.

    • It costs more to make so I’m sure that went into the decision. It’s also iconic to th me original Cooper which at the time was the highest end mini available.

  • Jim

    I hope I’m reading the F56 configuration chart incorrectly – in the “Signature” and “Iconic” trim levels the automatic is standard? Does that mean the manual is not available?

    • Evan Custer

      Manual transmission is still available. The automatic is just no longer an additional charge.

      • Jim

        Thanks Evan.

  • Darrell

    Any word on what package options will be on JCW models?

    • It’s also above.

      • Darrell

        Oops, sorry didn’t see its own category

  • jcwcoupe

    Wow – so this means if I want a JCW signature or Cooper S with Harmon Kardon for instance, then I must have the sunroof? That’s a deal breaker. If I can’t fit in the car with a helmet, no sale. I’m bummed out, I’ve been patiently waiting on the sidelines for the LCI to come through (with new and improved engine)

    • You can delete most options including sunroof.

      • R.O.

        Yes but you still have to pay for those options if you don’t get them (delete them). Paying for something you don’t want – but can delete those parts but still have to pay full price of the package. 🙁

        • But are you really paying for them?

        • R.O.

          Well – yes. Can’t make an exact 1 to 1 compare but here goes:

          Current F56 S in Moonwalk Gray, w/16″ wheels + Sunroof & Comfort Access = $28,550.

          New Mid Refresh MINI under Signature Trim is $29,900. Diff of $1,350. Currently Sunroof is $1,000 and Comfort Access is $250 for total of $1,250.

          Now the problem is – pre-Refresh, heated seats only available via Cold Weather Package and under new trim it’s standard. No way to determine cost of heated seats as standalone option. Also new signature trim will include as standard Fwd Collision Warn & Emerg. Brake. That wasn’t in Pre-Refresh.

          So technically is a person getting more for less – yes. I still feel that Sunroof should remain an option or give buyer credit for sunroof if delete it or an exchange for similar priced option. That’s just my feeling on it.

      • jcwcoupe

        Oh ok – that’s good news.

    • R.O.

      For me, I don’t get the fascination with sunroofs? Especially the panoramic type. Add to that MINI shade is a mesh type that still allows the sun into cabin of car. Have never been a fan of sunroofs on any car.

      • ulrichd

        A used R50/53 with a manual and no sunroof is almost impossible to find on the used car market. In TX I would never have a sunroof unless it has a solid sunshade.

  • R.O.

    To bad MINI didn’t keep Volcanic Orange. It was the best “Yellow” they’ve ever had. So glad I bought my F56 S in 2015. Ordered with color I wanted, only got the opinions I wanted, including rear fog light and inside autodrimming mirror without having to get the outside one’s or power fold mirrors.

    I did error in not getting the LED headlights but at the time I rarely did any night driving and when I did it was in the city.

  • R.O.

    If I read the PDF correctly, for the F56 (non S and S) you have to get the Premium package (in Signature or Iconic – not available in Classic) in order to get the Auto Dimming mirrors, HK Sound system & LED headlights but it doesn’t seem to include the alarm system. Is the alarm system a standalone item or not listed or not longer available for the F56?

    The F60 still shows alarm system but in order to get it, you have to order the Convenience Package but that means you also have to get the power tailgate and the picnic cushion. Tbh, the alarm system for the F60 should be in the premium package. Why with power tailgate and a picnic cushion?

    I also see that comfort access will now be standard for the Signature and Iconic trim levels. To bad, Not a fan of that option. I’d rather see LED highlights be standard.

    Forward Collision Warning and Emerg. Braking is only standard for F56 S in Signature and Iconic but not even an option in Classic trim level for the S, and it’s only standard at the Iconic level for the non S and not even available in Classic or Signature for non S. WT? It’s a Safety System and should be standard in Signature and Iconic for non S & S, and available option for Classic. Makes no sense but sure have comfort access as a standard. Just saw a report that one of the things auto shoppers look for in a car are system system. Imo, MINI is making a mistake not have Fwd Collision Warn & Emerg. braking either as standard or low cost option.

    • Some great points. I would love to see MINI respond to a few of these thoughts. Especially the safety system.

      • jcwcoupe

        Actually those safety systems are not perfect. I have them on my M2, and I wish the car didn’t have it frankly. It gets turned on every time the car starts up. It also has caused problems for people tracking their car.

        • R.O.

          I can see it possible being a problem when tracking. Maybe MINI should have a “tracking mode”. I don’t know if Fwd Collision warning is only car-to car or if it will have have ped warning too? With the thick A-Pillars, I have to constantly peek around them to look for Peds. It’s easy to not see Peds, especially in high density Ped areas in the city.

  • Pat won

    I noticed the paint choices are mostly free? Including the lapisluxury for iconic when people used to pay $1,000? 😮

  • McZinn

    My 2004 R53 is on it’s last legs and finally considering a new one. Sad about volcanic orange going away, but am I reading correct that Chili Red is back for everyone? Also, is there an update as to when the revised engines will be out? Considering a Cooper this time, but want as much power and fuel efficiency as possible.

  • Sal

    “mr_fugu • 19 days ago

    UPDATED: The new 2019 Configurator is scheduled to be live April 30th.”

    I guess not.