MINI Sales See Record Numbers for the First Quarter of 2018

MINI Sales continue to be up worldwide. The MINI brand achieved its highest sales ever in the first three months (86,375 / +4.0%) of 2018. “MINI has once again achieved good growth in the first quarter of the year and with the market launch of the refreshed MINI and MINI Convertible in March, we’re expecting increased momentum as the year progresses,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, Rolls-Royce and BMW Motorrad.

Mini sales

Speaking of the recently released LCI models, he went on, “from now on, our customers can enjoy a further improved product offering for the core MINI models, which together account for just under two thirds of MINI brand sales.”

  • Nick Dawson

    Bearing in mind the global economic headwinds, and a dramatic fall from grace of diesel engined vehicles throughout Europe, an increase of 4% in the first quarter global sales of a premium small car like the MINI – and its best first quarter sales ever! – is no mean achievement.

    The sale of 5,743 BMW EVs in the first quarter of 2018, is also worth writing home about.

    i3 — 1,997 X5e- 1,484 530e 1,326 330e 0,445 F60e 0,301 i8 — 0,118 740e 0,072

    Total 5,743