While MINI sales were down 2.7% for July, the more pressing figure was year to date sales. For the first time in memory, MINI is just under it’s sales pace from a previous year half way through. While that would still indicate success in today’s market, it’s telling because the MINI Countryman, the brand’s biggest seller worldwide, has been on sale for the entire year unlike 2017.
In total year-to-date sales at MINI achieved almost the same high level as last year, with a total of 207,675 (-0.2%) vehicles delivered to customers worldwide. MINI deliveries in July were down 2.7% (26,244).