Much like MINIUSA did earlier this year, MINI UK is cutting trim levels and simplifiying the ordering process to ease buyer confusion.
Designed to make it easier to choose the perfect MINI, the brand is introducing three new styles which will enable a complete vehicle to be created in five simple steps.
Classic, Sport and Exclusive – three new styles, each offering increased standard specification and a shortcut to a distinctive interior and exterior character of their choice. The trio of styles not only simplifies the ordering process, but also aligns the equipment offering across the MINI range for the first time. Standard specification has been enhanced, with the introduction of automatic headlights with rain sensors, MINI Excitement Pack including ambient interior lighting, exterior MINI Logo projection and more as standard on every model.
Personalisation remains, with each of the three styles further customisable from the brand’s extensive range of exterior, interior, safety and technology options, allowing customers to create their own unique MINI.
In order to further simplify the ordering for its customers, MINI has launched fully end-to-end online buying on its website. Choosing and customising a model, booking a test drive, arranging a trade-in, finance, payment and handover can all be completed online – day or night – on https://www.mini.co.uk.
David George, Director, MINI UK, said: “We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up. We have reduced complexity in our product offering, and harmonised options across the whole range, ensuring an easy customer journey whether in one of our retailers or on mini.co.uk.”
Three new styles.
Each of the three new styles brings a distinctive character, with unique exterior design features, alloy wheels and interior upholsteries. The range starts with Classic, which is offered on all models. Sport and Exclusive styles represent strong customer value, providing tangible savings on the brand’s most sought-after styles. Each style has its own distinctive range of personalisation options and upgrades, allowing MINI customers to specify their vehicle just the way they like it.
Classic / Unmistakable and timeless.
6.5” colour infotainment screen, intelligent emergency call, DAB digital radio and Bluetooth connectivity is standard on all models. Standard specification across the range has been enhanced with the introduction of Classic, which now also includes ambient lighting, exterior MINI logo projection and automatic headlights with rain sensor.
Sport Athletic inside, and out.
Taking all of the standard specification from Classic models, but with added sporty flair. Sport models includes John Cooper Works Aerodynamic Kit and Spoiler, John Cooper Works Alloy Wheels, Sports Suspension, John Cooper Works Bucket Seats, John Cooper Works Steering Wheel and anthracite interior headliner. Sport models are available in combination with Cooper and Cooper S engines.
Exclusive Refined and stylish.
Exclusive builds on the Classic model specification with upgraded ‘Exclusive’ alloy wheels, chrome line exterior finish, MINI Yours Lounge leather upholstery, MINI Yours leather steering wheel, MINI Yours interior trim and interior chrome line finish. Exclusive models are available in combination with Cooper and Cooper S engines.
Five easy steps to your brand-new MINI.
MINI has refined the ordering process into five simple steps. A customer can effortlessly specify a vehicle in minutes, by choosing one of the three new styles. For those who do love to customise, these changes have not been made by sacrificing the brand’s famous personalisation, with each of the three styles further customisable from the brand’s extensive range of options.
Step 1 – Choose your model.
Five cars, one spirit. Choose from the MINI 3-door Hatch, MINI 5-door Hatch, MINI Convertible, MINI Clubman or MINI Countryman.
Step2 – Choose your engine.
One, Cooper, Cooper D or Cooper S. With power outputs ranging from 102 hp to 192 hp, offering emissions as low as 55 g/km*, or thrilling performance from 0-62 mph in just 6.7 seconds, there’s an engine to suit every lifestyle.
Step 3 – Choose your style.
Classic, Sport or Exclusive. Bringing together the best of MINI in three new carefully curated styles, customers can choose the character that best represents their personality and taste.
Chose Classic for iconic MINI style – unmistakeable and timeless. Sport – for an athletic look inside and outside the vehicle, with an aerodynamic body kit and sport bucket seats. Exclusive completes the trio – upgraded alloy wheels, exquisite leather upholstery and unique interior trim makes this style the crème de la crème.
Step 4 – Choose your packs.
Complete your vehicle by selecting from two new packs – Comfort or Comfort Plus. Combining MINI customer favourites into two convenient choices, these packs add a range of functionality including rear park distance control (PDC), dual zone automatic air conditioning, seat heating and more. Building on these features, Comfort Plus Pack adds a rear view camera, folding and dimming exterior and interior mirrors and front park distance control (PDC).
Step 5 – Personalise.
Personalising the vehicle is the fifth and final step in the new customer journey. The MINI brand is renowned worldwide for its extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique vehicle. Each of the three new styles can be further customised with the addition of options specifically tailored to the look and feel of their vehicle.
Introduction of new packs.
Two all-new packs make choosing the right comfort options a breeze. Each pack combines the most popular upgrades, ensuring not only driver and passenger comfort, but also providing the customer with an additional residual value benefit. In a first for the brand, and as part of the company’s continued effort to make the purchase process as easy as possible, Comfort and Comfort Plus pack contents and pricing has been standardised across the MINI range.
Navigation and Navigation Plus Pack offer customers the very best in-car infotainment, navigation and online connectivity functionality.
Chili and Pepper packs have been discontinued, with part of their contents now offered within the standard specification across the MINI range, further enhancing customer value.
Comfort / MINI customer favourites, one convenient choice.
Rear park distance control (PDC), dual zone automatic air conditioning, front seat heating, floor mats, storage pack, central front armrest and passenger seat adjustment.
Comfort Plus / High end comfort
Building on the contents of the comfort pack, with the addition of rear view camera, folding and dimming exterior and interior mirrors and front park distance control (PDC) and park assist for semiautomatic parallel parking.
Navigation and Navigation Plus Pack
As standard, all vehicles have a 6.5-inch full colour display and standard rotary controller. MINI Navigation Pack, standard on Countryman and Clubman models, adds satellite navigation functionality, a touchscreen display and Apple CarPlay functionality.
Navigation Plus pack contains a raft of innovative equipment, including MINI’s 8.8-inch touchscreen display, wireless charging, MINI Connected Services including Real Time Traffic Information, Natural Language Understanding functionality, MINI Concierge Service, online services and Apple CarPlay.
MINI launches online sales
As part of the brand’s continued efforts to simplify the customer purchase journey, MINI has launched an end-to-end buying solution on its website. MINI customers can now handle all aspects of the car buying process at https://www.mini.co.uk/ wherever and whenever they want to. Prospective owners can build their perfect car online, arrange a test drive if necessary, agree financing options and payment method, and get a trade-in value for their own car before finalising the delivery date at their chosen MINI retailer.