MINI UK sales were impressive for 2018 despite it being a terrible year for the auto industry. While the total figures were down slightly, the brand achieved a record market share of 2.8% with sales of 67,021 vehicles. That significantly outperformed the total UK new car market which fell by 7%.
The brand’s biggest and most versatile model, the MINI Countryman, recorded a 25 per cent increase versus 2017 with 14,607 registrations, due in part to the extremely strong customer demand for the Plug-in Hybrid model with 2,306 vehicles registered.
“Despite challenging trading conditions in the UK new car market, we have seen both BMW and MINI brands outperforming the market with the introduction of 11 new models during the year,” said Graeme Grieve, Chief Executive Officer of BMW Group UK.
“Although the 2019 economic outlook remains uncertain, we will be further strengthening our product portfolio with a number of significant new models. In MINI’s 60th anniversary year we will see the new all-electric MINI which will be produced at our Oxford plant,” Grieve added.
MINI Hatch saw 38,995 registrations between the 3-door Hatch and 5-door Hatch models. The MINI Convertible was the best-selling convertible in the UK in 2018 with 5,909 vehicle registrations.