For the first time in recent memory Worldwide MINI sales were down. In 2018 MINI sales were down 2.8% as compared to the record sales achieved in 2017. In total the brand sold 361,531 vehicles globally with markets such as in North America and the UK both down.
Leaving 2018 MINI Sales Behind
As we mentioned a few weeks back, there’s a lot to look forward to for the brand. 2019 is set to be an exciting year for the brand, with the battery-driven MINI Electric set to make its first appearance towards the end of the year.
“Despite challenging market conditions, MINI is a brand which continues to enthuse and excite its customers. I am confident that the introduction of the hotly anticipated MINI Electric will generate even more enthusiasm,” said Peter Schwarzenbauer, BMW AG board member responsible for MINI.