Global MINI sales were slightly lower in March than the same month last year, with 41,175 (-2.3%) delivered in the month. Year to date, 84,820 (-1.8%) MINI brand vehicles have been delivered to customers around the world.
While sales have been dragged down in the US for a number of reasons, fuel costs and different buying habits globally have continued to keep MINI’s sales relatively on-target for the year.
New Product is on the Way
There’s plenty of new product coming and reason to be hopeful. The full electric MINI is the one many of us have been waiting for and it will hit showrooms late in the yearn in Europe and the UK. In the US deliveries will begin in early 2020 with availability ramping up quickly thereafter.
But first up will be the revised Clubman. And especially interesting will be the JCW variant packing 302 hp. Rumored for years, this will be MINI’s first foray into a true high performance product. Production should begin in July. While we don’t expect big numbers to be sold, this will be a halo product for MINI and could drive interest in the brand overall.
Finally there’s the GP which was recently confirmed as having 302 hp and all the looks of the original 2017 concept. While the production run of 3000 won’t move the needle in overall sales, it will become the fastest MINI of all time and a great brand halo.
For now the key sales drivers will continue to be the revised hatch and fact that (even before these upgrades) this is the best MINI lineup ever offered – especially in terms of quality.