Worldwide MINI sales dipped slightly for July due to a highly competitive segment. While sales were down profitability remains on course for the brand globally.
While US sales have been down sharply, worldwide sales have been holding relatively stead with a total of 26,031 (-0.8%) delivered worldwide. Sales in the year to date totalled 200,379 (-3.5%).
Looking ahead MINI has banking on strong pre-order of the all electric Mini Cooper SE (45,000 and counting) to help drive sales and renewed interest in products. Along with that is the update Clubman and JCW Countryman and Clubman.