While the past few months have seen the brand regain some success in sales, November wasn’t so kind. For the month November, MINI USA reported 3,067 vehicles sold, a decrease of 13.1 percent from the 3,528 in the same month a year ago. Once again midsize and large SUVs are dominating the US market to the detriment to small fun to drive cars. Case in point the BMW X7 (which starts at almost $75,000) came within 453 units of outselling the entire MINI brand.
On the pre-owned side things were slightly better. MINI Certified Pre-Owned sold 952 vehicles, a decrease of 2.0 percent from November 2018. The bright spot of the month was the standard Pre-Owned MINI which sold 2,367 vehicles, an increase of 7.7 percent from November 2018.