Global MINI Sales Down 6.8% for November

Global MINI sales continued their slide for November off 6.8% with 30,509 units sold. According to MINI, the brand is focusing on profitable sales growth rather than volume. What exactly that means to the bottom line is unclear but for the year sales are down 2.7% at 319,125 units overall.

Bright spots include the Countryman and higher-priced John Cooper Works variants.