How do you connect with your customers and create events in a COVID world? MINI has an answer: MEET@MINI. The program is a series of virtual events around three themes – Live Q&A, Show and tell and Self Customization. The launch of the series follows two pilot events over the past few months which included the virtual screening of the iconic film The Italian Job, that was attended by over 350 MINI owners, and last week’s live Q&A session on Instagram with MINI John Cooper Works Race Team driver Mark Pombo hosted by MINI USA Head of Product Planning and Consumer Events, Patrick McKenna.
With MTTS postponed to next year and countless grassroots events cancelled, MINI USA is hoping this can hold over the fans out there for the summer. Read on for the full release fro our friends at MINI USA.
MINI USA has launched Meet@MINI, a series of live virtual events that help bring members of the MINI community together to enjoy the company of other like-minded MINI owners and to share their affinity for the MINI brand.
The Meet@MINI series will include live Q&A sessions with members of the MINI community and the MINI USA organization, including Mike Peyton, Vice President, MINI Americas (June 25, 7PM ET, and Renzo Vitale, MINI Sound Engineer (June 30) The series will also include Show & Tell events where members of the community, including famous owners, club members and MINI USA team members, will be invited to show off any cool, personal MINI artifacts and tell their backstory. Lastly, Meet@MINI will also include education sessions on customization, where MINI owners can learn new skills from professionals and other members of the community.
“MINI owners love to come together and share their passion for our brand – for many it’s why they drive a MINI.” said Patrick McKenna, Department Head, Product Planning & Consumer Events. “We believe that MINIs are the only cars that come standard with friends, and Meet@MINI is another way we can support our MINI community when they can’t gather in person.”
As a result of COVID 19, most large physical gatherings in the U.S. remain on hold for the time being. While both MINI USA and MINI owners clubs across the country have had to postpone or cancel events, including this summer’s MINI TAKES THE STATES owners rally, Meet@MINI is creating opportunities for the MINI community to continue to virtually celebrate their love #ForTheDrive – and MINI.