MINI USA had seen some positive signs earlier this year just before the world was hit by COVID. And surprisingly despite the total shutdown of many dealers and parts of the US economy, the brand saw only a 11.9% slide in sales compared to last year. To put that in perspective, the BMW brand saw a 16% dip during the same time period and other automakers fared much worse.
In a major turn-around it was the classic three-door hatch that led the way with a massive 27% increase in sales over the previous year’s 3rd quarter. The five-door hatch was also in positive territory and the Clubman was more of less even with 2019. the big losers were the F57 Convertible and (shockingly) the F60 Countryman. However the latter was still the best selling vehicle for the brand.
Another major factor for the brand was a lack of inventory due to the plant shutdown this Spring.
MINI Pre-Owned Vehicles
MINI Certified Pre-Owned sold 2,696 vehicles during the third quarter of 2020, a decrease of 18.5% from the same quarter a year ago. Non certified vehicles fared the same with 6,276 vehicles sold and a 18.5% slide. Reports of a lack of inventory might have impacted both of those numbers.