Unbeknownst to most MINI fans, MINI owns and runs a start-up accelerator located in Brooklyn New York called Urban-X. The incubator’s purpose is to educate, invest in and advocate for startups shaping the future of cities through technology and design. By creating disruptive and scalable solutions across sectors such as real estate and construction, infrastructure, mobility, food, water and energy, they ultimately help making cities more efficient, liveable, and loveable. Sounds simple right? You can see how Urban-X does it all below.