MINI USA’s Motorby Key-fobs Arrive

After a month’s delay, MINI USA’s first Motorby Key-fobs will be arriving in the hands of the owners selected for the pilot program this week. Participants will receive an envelope that contains...

MINI Survey #2

Hey, we’re all busy. Sometimes there’s just not time in the day to take a five minute survey – even if it is about MINIs. That’s why we’re reposting the survey we...

Frank Stephenson Talks MINI

We’re going to go on record and say that “Car Crazy” is probably one of our least favorite car related shows on TV. From the cheese-ball production to the very un-even content,...

AMVIV 2007 Recap

[Updated with a couple more photos] AMVIV is unique in the world of MINI events in that it’s not focused on a specific driving route, road or track. Instead it’s about people...

MINI’s Future Models (Updated)

We quietly updated our future MINI models story we first posted last fall with some new information last week. Among some new Clubman details (and an official sketch) we’ve also updated information...

MINI Survey Time

Recently we were approached with Klaus Römer, a business student at Johannes Gutenberg-University in Mainz, Germany with an idea for a survey. As part of his dissertation, Klaus asked if we’d be...