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MINI Celebrates Dakar Racing at Goodwood

MotoringFile Sections: Countryman Dakar | Official News Jul 5th, 2014 No Comments

MINI Dakar at Goodwood

Official Release:First things first was the motto for Joan “Nani” Roma (ES) when the 2014 Dakar Rally winner visited the iconic Goodwood Festival of Speed in England before he will be heading for the 2014 Baja Arágon in Spain later this month. During the world famous motorsport event Roma competed in the spectacular 2.86 kilometre hill-climb race in front of thousands of motorsport enthusiasts from around the globe. Alongside Roma: his powerful yellow MINI ALL4 Racing in which he claimed the Dakar victory for the MINI brand and the Monster Energy X-raid Team just over five months ago in the world’s most demanding long-distance rally.

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Why Are MINI’s Sales Down in the US?

MotoringFile Sections: F56 Hatch | Opinion | Sales Jul 4th, 2014 101 Comments

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MINI USA’s sales are off pace by over 25% for the year and 18% for the month of June. However if you look at the figures the problem isn’t as simple as it might seem. continued →


How to Sell a Mini in 1978

MotoringFile Sections: Best of the Web | Classic Mini | Video Jul 3rd, 2014 8 Comments

1978 Mini Training Video

Car buying has evolved significantly in the past decade, even since the MINI as we know it came into being. Yet one thing remains the same, the cars still have to be sold. MINI holds training sessions for its dealers to this day, but the chaps at Jalopnik found this highly entertaining training video talking all about the fine points of what made a Mini the car to buy in 1978.

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BMW & MINI’s iDrive Earns Highest Marks in Industry But Can’t Touch the iPhone

MotoringFile Sections: F55 Five Door Hatch | F56 Hatch | Technology Jul 2nd, 2014 15 Comments

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According to German market research company GfK, BMW and MINI’s iDrive system is the industries best worldwide. The automaker scored highest for user experience with Audi and Mercedes in 2nd and 3rd place. However above all was customer experience associated with Apple’s iPhone. Here’s an excerpt:

The overall user experience score for automakers’ human-machine interface (HMI) systems was 4.3 out of a possible 6.0.

By comparison, the iPhone scores well above 5.0, said Tim Bosenick, global head of user experience at German market research GfK. He presented his findings at the we.CONECT Car HMI Concepts & Systems conference in Berlin this week.

Bosenick created GfK’s user experience score. It is based on: how easy it is to learn and use the HMI system; its look and feel; and, most important, whether the user is inspired to do more and more with it. This is where the iPhone scores very high.

Read the full report at Automotive News


MINI USA Sales Numbers for June

MotoringFile Sections: Official News | Sales Jul 1st, 2014 14 Comments

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The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 35,577 vehicles, an increase of 5.7 percent from the 33,645 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.1 percent on sales of 181,534 in the first half of 2014 compared to 172,787 in the same period in 2013. MINI has struggled during the first half of the year to keep pace with last year; did June buck the trend? Full details after the jump.

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MINI Just Built the 2,500,000th Car at Oxford

MotoringFile Sections: F56 Hatch Jul 1st, 2014 9 Comments

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News just in. Russ Swift just drove a blue MINI Cooper off the line to celebrate 2.5 million MINIs made at the plant. continued →


The F55 with JCW Aero-kit Spotted in Munich

MotoringFile Sections: F55 Five Door Hatch | JCW Jul 1st, 2014 29 Comments

F55_2

Effectively replacing the Clubman in size and position in the line-up, the F55 five door will hit UK and European showrooms around August with US deliveries starting later this year. We have high expectations for the new five door. Combining the agility and improved feedback and feel of the F56 (as compared with the previous generation), the F55 will add a healthy dose of practicality to the range as well. But how does it look with the new JCW aerokit? This is our first chance to find out. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
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Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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