Section: 50th Anniversary

Mayfair & Camden Options Added to MINIUSA.com

MotoringFile Sections: 50th Anniversary Sep 25th, 2009 17 Comments

MINI Mayfair

Just in time for a lazy Friday afternoon, MINIUSA’s online configurator has gone live with new pricing and new options including the Mayfair and Camden special editions options. So if you’re in the US, get clicking.

+ MINI Configurator / MotoringFile continued →

MINI at the Frankfurt IAA (Official Release)

MotoringFile Sections: 50th Anniversary, Official News, R56 (Hatch), R58 (Coupe), R59 (Roadster) Sep 17th, 2009 3 Comments

[pictobrowser motoringfile 72157622385937116]

Official Release: MINI is celebrating a great birthday – and the party goes on. The 50th anniversary of the brand clearly leaves a powerful stamp on MINI’s appearance at the 2009 Frankfurt Motor Show.

At the MINI stand in the new Hall 11, the anniversary of the brand is the focal point in terms of both architecture and the presentation itself, MINI bridging the gap from the past into the present and from here on to the future of the brand. Visitors to the world’s No 1 car show this year will experience a journey through time beginning with the first appearance of the classic Mini back in 1959 and still far from coming to an end with the outstanding success of the current MINI model range. Because fascinating perspectives for the ongoing development of the brand still remain in the years and even decades to come. continued →

MINI’s Mission Control in Action (Video)

MotoringFile Sections: 50th Anniversary, R56 (Hatch) Sep 9th, 2009 62 Comments

Few new features have garnered more question than MINI’s Mission control that will be available on the limited edition Camden. Today we finally have video of the option in action. However remember, if you want navigation on the Camden, you’ll lose the Mission Control feature.

(Courtesy of miniunted.com and bigbloggtv)

MINI Camden’s Mission Control Option Explained

MotoringFile Sections: 50th Anniversary, R56 (Hatch) Sep 6th, 2009 29 Comments


The Mission Control option that debuted this May with the special edition Camden model at MINI United has generated quite a few questions recently. While MINI has given it’s own vague explanations within press releases, it’s been short of specifics. So Autoweek got some further information from MINI themselves.

(The MINI Camden) will showcase a new technology Mini calls “Mission Control,” which allows the car to interact with the driver, sort of like a British version of Ford’s Sync. Three voices offer information about the car and its surroundings. There are up to 1,600 different statements, and it’s a standard feature on the Camden.

For example: If the driver hammers the engine on a cold morning too quickly, a voice may say “ouch, I’m not warmed up yet,” in the words of Jim McDowell, Mini USA vice president. continued →

WRR Special: The MINI Coopster

MotoringFile Sections: 50th Anniversary, Podcast, R58 (Coupe) Aug 26th, 2009 22 Comments

turning coopster

Todd, Gabe and I had the chance to get together Wednesday and give our thoughts about the the MINI Coupé Concept. Yes, we will be calling it the Coopster. Jump on board.

And, happy 50th birthday to the MINI!

Comments are open. Let us know what you think.

WRR Special: The MINI Coopster

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Download | WRR @ iTunes | 8.9MB | 19:23

MINI’s Official 50th Anniversary Video

MotoringFile Sections: 50th Anniversary, Video Aug 26th, 2009 6 Comments

It’s a big day for the MINI world. From dealers to clubs to individual owners just going for a joy ride. It’s time to celebrate. And MINI is giving us a virtual party with the release of the MINI Coupé and now this official birthday video.

But how about you? Any big MINI plans for the day? Let’s hear what you’re doing to celebrate.

MINI Birthday Commercial

MotoringFile Sections: 50th Anniversary, Video Aug 26th, 2009 8 Comments

Another little birthday surprise. MINI has released a commercial running in select markets around the world that calls attention to the big day.

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