Jun 16th, 2015
Official Release: To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads behind the Pitti Uomo gentleman’s fashion fair to design the first MINI Capsule Collection. The upshots are six premium accessories that combine Italian craftsmanship with creative and innovative details – inspired by the new MINI Clubman. continued →
Apr 9th, 2015
MINI just dropped a prototype – an augmented reality pair of drive glasses that blends the functionality of the car with the outside world. Will they remain a prototype or will MINI build them? Will they succeed where something more macro like Google Glass failed? So many questions. We should have more (including videos) shortly.
Official Release: MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. “MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future,” explains Dr. Jörg Preißinger, project-manager MINI Augmented Vision, BMW Group research and technology. “Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trademark sense of lifestyle.” continued →
Dec 1st, 2014
We’ve always loved the JCW suspension. It’s given the MINI more control at the limit while often improving comfort on the road. However the one rub against it has always been the lack of adjustability – especially when compared with aftermarket coil-over systems. For the F56 MINI has rectified this by taking the GP’s coil-over suspension and adapting it to the F56. continued →
Nov 6th, 2014
During a short afternoon break today, I nerded out with a couple of friends about online back-up. The conversation turned into a Who’s the Biggest Nerd contest and for once, I lost. The winner came up with Navdy. If you don’t know what it is, I’m sure you’ll want once after reading this post. continued →
Mar 23rd, 2014
MINI has released the first images of it’s F56 accessory line-up. As expected MINI is focusing on the simpler items out of the gate, stickers, mirror caps, matts and a couple of wheels. But there is on item that could be particularly interesting and a bit of a game-changer for some owners. Check out it and the full gallery of accessories after the break and note not all will be available in North America initially. continued →
Mar 15th, 2014
Official Release: Mobility plays a vital role in today’s world, whether for business or pleasure. Nothing is more important while being on the move than luggage you can rely on. The MINI Lifestyle Collection bags and cases are a perfect symbiosis of comfort, functionality and modern design. The collection features a wide variety of colours, shapes and sizes, ranging from compact shoppers to spacious trolleys, and is characterised by the same dynamic use of space found in MINI cars.
Sep 11th, 2013
Official Release: MINI is much more than just a car – the brand embodies a unique attitude that has long been inspiring people even away from the streets and showrooms. As of September 2013 the new MINI Lifestyle Collection is continuing this tradition, delivering confident style whatever the weather under the slogan YOU.ME.MINI. continued →