Aug 29th, 2012
As we reported last month, MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design.
The joint collection, MINI by PUMA will include a range of clothing, shoes and accessories which will be available from September 2012. The collections will be available from select MINI dealerships, PUMA stores and PUMA retail partners.
Today we see the first fruits of that partnership. continued →
Jul 19th, 2012
This isn’t the first time MINI has worked together with German brand Puma. Closer to the original launch of the new MINI in 2001/2002 Puma partnered with the brand to create one-off cars (see above) and accessories. As some may remember, Puma even produced a few pieces for MINI’s fashion line MINI_Motion.
This new line will be a bit more accessories and will be available in MINI dealers worldwide as well as Puma store.
Official Release: Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories. The lifestyle product lines will be available from September 2012 under the label MINI by PUMA. Selected MINI dealerships will be selling a range of items, while PUMA stores and PUMA retail partners will carry the entire collection. continued →
Mar 1st, 2012
Official Release: Against the backdrop of Milan Fashion Week, MINI launched a special limited edition of CARMINA CAMPUS bags at 10 Corso Como on 28 February. Under the style-assured guidance of Ilaria Venturini Fendi, colour samples, material offcuts and other leftovers from the production of the new MINI Roadster were turned into designer bags made by Italian craftsmen – in the true spirit of the CARMINA CAMPUS philosophy that employs only re-used or recycled materials in the creation of fashion accessories. continued →
Feb 21st, 2012
It’s been too long since we featured some of the many questions we get here at MF. So this week we’re going to dust off the Ask MF feature and bring a few of them to you.
Today’s question comes from David in Texas:
“Yesterday a large rock/missile hit my hood scoop and broke it clean off! The pieces flew over my windshield, but at least the rock did not hit any other part of my 2009 S. The little plastic pins that held the scoop are gone too! Any
ideas on replacements? If I were to get a replacement would it come with the little plastic pins that hold the scoop on? I like the M7 Vortex scoop, but it is pricey. continued →
Feb 15th, 2012
[Official Release] MINI presents a specially designed limited edition of CARMINA CAMPUS bags that will be presented at an exclusive preview event at 10 Corso Como, during Milan Fashion Week. In the true spirit of CARMINA CAMPUS’ philosophy, which is based on employing only re-used or reclaimed materials to make fashion accessories, the bags are made of colour samples and material offcuts left over from the production of the new MINI Roadster. continued →
Dec 20th, 2011
In a cheeky ceremony paying homage to England’s iconic changing of the guard, MINI recently handed over the key to the new retail shop to Jan-Christiaan Koenders and Chris Collet, The Netherlands’ BMW and MINI Group Directors respectively. The store opens to the public this Saturday and features a full breadth of items from MINI’s lifestyle accessories catalog. Unlike the traditional Queen’s Guard, these fuzzy-hatted soldiers were all smiles.
It’s not a dealership, but rather an embassy for motoring. MINI is the first and only automaker to open a brand store in the Netherlands, featuring merchandise well rooted in the brand’s iconic British roots. With both car accessories and lifestyle items on the shop floor, visitors can even configure the MINI of their liking on a big screen inside. This first store in Amsterdam is a pilot store for shops that could open up around the world. Will a MINI brand store make its way into the Mall of America any time soon? Probably not.
Dec 2nd, 2011
Ever since BMW made the switch to run flats, enthusiasts have been waiting patiently for the technology to mature. And with BMW’s move of course came MINI’s reliance on run flat technology as well. This is especially true in the US where they’re not an option (as they are in there markets) but standard on all tire sizes larger that 15″.
We’ve been waiting for the technology to become transparent – meaning that there’s no trade-off in feel, performance and comfort as compared to the tires we’re all used to. With the launch of the 3rd generation of run flats, tire makers – specifically Bridgestone – may have finally done it. Our friends at Tirerack recently tested the Bridgestone’s third generation run flat and came away very impressed with the results and the tech behind it all. Here’s an excerpt:
Bridgestone’s new third generation (3G) run-flat features a sidewall design that helps minimize the run-flat tire’s negative influence on ride comfort. While still thicker than a conventional tire, the signature features of the 3G run-flat sidewall are a unique exterior cooling fin design and special rubber compound, both designed to reduce the heat buildup that occurs while driving on a tire that is no longer inflated. Reduced heat buildup during run-flat operation allows for the thinner sidewall design, ultimately improving ride comfort. continued →
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