Nov 8th, 2013
The MINI JCW GP is a car that we here at MotoringFile hold in rather high esteem. While certainly not for everyone, it’s a package deal of everything the second generation MINI has to offer in terms of a pure driving experience and special JCW touches. It’s a car MINI created not to make money on (because like the 2006 GP, MINI likely lost money on this model), but out of sheer brand enthusiasm.
We’ve reviewed it on the track and on the road and fell in love with it both times.
Turns out we’re not the only ones who feel that way. EVO has included the second generation MINI JCW GP in its list of final contenders for EVO Car of the Year. continued →
Oct 23rd, 2013
When it comes to cars and safety, there’s the stats and there’s how a car makes you feel. Small cars like the MINI always struggle to be thought of as “safe” when so many bigger, heavier vehicles roam the streets. Yet even the first generation MINI had a four star crash rating. The current Hardtop Hatch and its variants have five star ratings and recently the Countryman was named an IIHS Safety Pick for 2013. To raise awareness, MINI USA has put together a TV spot focused on “feeling secure in a MINI Countryman.” Watch it all the way through to the payoff. It’s worth it.
Oct 20th, 2013
The chaps at Jalopnik shared a story this week so improbable and wonderful that we just had to share it here. Apparently an Australian company (read family of Australian Mini Moke fans) have gotten the ball rolling to produce reproduction Mini Mokes in China. continued →
Sep 26th, 2013
This just in! MINIUSA.com has been updated to an all-new website. No more flash. No separate mobile version. The new site is fully responsive, but still 100% MINI. It’s a long overdue update, as the previous site was the same basic flash-based site that the MINI brand launched with back in 2001. This update finally makes the site available to the full spectrum of desktop and mobile devices that make up the modern internet landscape. Pull out your iPad, or your Kindle Fire, your new iPhone 5s or that fancy Galaxy you just got and have a look. It finally works on your device of choice, and it’s all one site. On this new platform, we can likely look forward to much more frequent updates. Good stuff all around. Congrats to MINI USA.
Go have a look and tell us what you think.
Sep 4th, 2013
Take a classic motoring journey with John Quirk, a vintage Mini owner, as he goes from selling yard rescue, to restoration, to weekend motoring nirvana in his Paul Smith special edition Mini. What I especially appreciate about John’s description is his acknowledgement of the car’s imperfections — those things he’s willing to “forgive” because the car is so brilliant in so many other ways. I can definitely relate to that in my R53 Cooper S.
Jul 30th, 2013
Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By now most brand social media teams have learned that natural disasters, national emergencies and personal tragedies are off limits. What’s that leave then? Politicians and their improprieties, of course.
In the wake of NYC Mayoral candidate (and all-time most ironic surname holder) Anthony Weiner finding himself yet again in political hot water over “sexting” — MINI took a chance and had a little fun at his expense. Using a Twitter account set up just for this stunt, MINI sent out a “revealing” photo of a MINI, complete with suggestive banter.
What do you guys think? Funny, or in poor taste?
Jul 30th, 2013
MINI fan and data man Robert Mohns has compiled quite an impressive breakdown of MINI USA sales starting from January of 2010. Breaking sales down by year, month and model, this infographic shows trends not just in sales overall, but for your favorite flavor of MINI. Track Roadster sales. Put Paceman numbers in some perspective. There’s a lot of interesting information here. Select the image to see the larger version. What do you think? Has MINI’s diversification plan payed off so far?