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Section: Best of the Web

Video: MINI JCW GP an EVO Car of the Year Contender

MotoringFile Sections: Best of the Web, In the Press, JCW GP, R56 (Hatch), Video Nov 8th, 2013 16 Comments

The MINI JCW GP is a car that we here at MotoringFile hold in rather high esteem. While certainly not for everyone, it’s a package deal of everything the second generation MINI has to offer in terms of a pure driving experience and special JCW touches. It’s a car MINI created not to make money on (because like the 2006 GP, MINI likely lost money on this model), but out of sheer brand enthusiasm.

We’ve reviewed it on the track and on the road and fell in love with it both times.

Turns out we’re not the only ones who feel that way. EVO has included the second generation MINI JCW GP in its list of final contenders for EVO Car of the Year. continued →

Video: New TV Spot for Countryman as IIHS Safety Pick

MotoringFile Sections: Best of the Web, Marketing, Video Oct 23rd, 2013 6 Comments

When it comes to cars and safety, there’s the stats and there’s how a car makes you feel. Small cars like the MINI always struggle to be thought of as “safe” when so many bigger, heavier vehicles roam the streets. Yet even the first generation MINI had a four star crash rating. The current Hardtop Hatch and its variants have five star ratings and recently the Countryman was named an IIHS Safety Pick for 2013. To raise awareness, MINI USA has put together a TV spot focused on “feeling secure in a MINI Countryman.” Watch it all the way through to the payoff. It’s worth it.

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The Moke Lives: Australian Company to Remake Mini Mokes in China

MotoringFile Sections: Best of the Web, Classic Mini Oct 20th, 2013 2 Comments

The chaps at Jalopnik shared a story this week so improbable and wonderful that we just had to share it here. Apparently an Australian company (read family of Australian Mini Moke fans) have gotten the ball rolling to produce reproduction Mini Mokes in China. continued →

The New, Responsive MINIUSA.com

MotoringFile Sections: Best of the Web Sep 26th, 2013 13 Comments

This just in! MINIUSA.com has been updated to an all-new website. No more flash. No separate mobile version. The new site is fully responsive, but still 100% MINI. It’s a long overdue update, as the previous site was the same basic flash-based site that the MINI brand launched with back in 2001. This update finally makes the site available to the full spectrum of desktop and mobile devices that make up the modern internet landscape. Pull out your iPad, or your Kindle Fire, your new iPhone 5s or that fancy Galaxy you just got and have a look. It finally works on your device of choice, and it’s all one site. On this new platform, we can likely look forward to much more frequent updates. Good stuff all around. Congrats to MINI USA.

Go have a look and tell us what you think.


Video: Buying a Paul Smith Rover Mini

MotoringFile Sections: Best of the Web, Classic Mini Sep 4th, 2013 7 Comments

Take a classic motoring journey with John Quirk, a vintage Mini owner, as he goes from selling yard rescue, to restoration, to weekend motoring nirvana in his Paul Smith special edition Mini. What I especially appreciate about John’s description is his acknowledgement of the car’s imperfections — those things he’s willing to “forgive” because the car is so brilliant in so many other ways. I can definitely relate to that in my R53 Cooper S.

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Move Over Weiner, MINI Uses Fake Twitter Account to “Sext”

MotoringFile Sections: Best of the Web, Marketing Jul 30th, 2013 2 Comments

WeinerPic

Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By now most brand social media teams have learned that natural disasters, national emergencies and personal tragedies are off limits. What’s that leave then? Politicians and their improprieties, of course.

In the wake of NYC Mayoral candidate (and all-time most ironic surname holder) Anthony Weiner finding himself yet again in political hot water over “sexting” — MINI took a chance and had a little fun at his expense. Using a Twitter account set up just for this stunt, MINI sent out a “revealing” photo of a MINI, complete with suggestive banter.

What do you guys think? Funny, or in poor taste?

Via: Autoblog


Infographic: 42 months of MINI USA Sales

MotoringFile Sections: Best of the Web, Sales Jul 30th, 2013 15 Comments

mini-sales-june2013

MINI fan and data man Robert Mohns has compiled quite an impressive breakdown of MINI USA sales starting from January of 2010. Breaking sales down by year, month and model, this infographic shows trends not just in sales overall, but for your favorite flavor of MINI. Track Roadster sales. Put Paceman numbers in some perspective. There’s a lot of interesting information here. Select the image to see the larger version. What do you think? Has MINI’s diversification plan payed off so far?

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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MotoringFile Reviews

Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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