Sep 26th, 2013
This just in! MINIUSA.com has been updated to an all-new website. No more flash. No separate mobile version. The new site is fully responsive, but still 100% MINI. It’s a long overdue update, as the previous site was the same basic flash-based site that the MINI brand launched with back in 2001. This update finally makes the site available to the full spectrum of desktop and mobile devices that make up the modern internet landscape. Pull out your iPad, or your Kindle Fire, your new iPhone 5s or that fancy Galaxy you just got and have a look. It finally works on your device of choice, and it’s all one site. On this new platform, we can likely look forward to much more frequent updates. Good stuff all around. Congrats to MINI USA.
Go have a look and tell us what you think.
Sep 4th, 2013
Take a classic motoring journey with John Quirk, a vintage Mini owner, as he goes from selling yard rescue, to restoration, to weekend motoring nirvana in his Paul Smith special edition Mini. What I especially appreciate about John’s description is his acknowledgement of the car’s imperfections — those things he’s willing to “forgive” because the car is so brilliant in so many other ways. I can definitely relate to that in my R53 Cooper S.
Jul 30th, 2013
Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By now most brand social media teams have learned that natural disasters, national emergencies and personal tragedies are off limits. What’s that leave then? Politicians and their improprieties, of course.
In the wake of NYC Mayoral candidate (and all-time most ironic surname holder) Anthony Weiner finding himself yet again in political hot water over “sexting” — MINI took a chance and had a little fun at his expense. Using a Twitter account set up just for this stunt, MINI sent out a “revealing” photo of a MINI, complete with suggestive banter.
What do you guys think? Funny, or in poor taste?
Jul 30th, 2013
MINI fan and data man Robert Mohns has compiled quite an impressive breakdown of MINI USA sales starting from January of 2010. Breaking sales down by year, month and model, this infographic shows trends not just in sales overall, but for your favorite flavor of MINI. Track Roadster sales. Put Paceman numbers in some perspective. There’s a lot of interesting information here. Select the image to see the larger version. What do you think? Has MINI’s diversification plan payed off so far?
Jul 23rd, 2013
In what has to be a massive cease-and-desist-letter in the making, virtual modeling site Humster3D.com has made some pretty ham-fisted rendering models of the still as yet unveiled 2014 MINI Hardtop, the F56. Based, they claim, “using official references and descriptions.” Does that mean time spent with the actual car? We don’t believe it for a second.
Here’s why. First, this model doesn’t even hold up to the now infamous leaked photo shoot spy pictures, even though that’s clearly what this is based on. Second, actual 3D CAD files exist for the F56 in its entirety, so there’d be no reason for MINI to partner with a company like this to produce additional models. Third, if BMW did have a relationship with Humster3D, why would they leak the model early and jeopardize that relationship? It doesn’t add up, and this model doesn’t look even remotely right. Given the timing of this model becoming available, we’d wager this 3D rendering is based entirely on the spy shots. It’s still a fun look at some of the car’s proportions, though. Here’s the 360 video:
Jul 1st, 2013
Every wonder what’s behind the Dakar winning MINI? Drive’s DRIVEN program, takes us behind-the-scenes to look at Team X-Raid, the clever chaps behind the two-time Dakar winning MINI off road racing team. Everything from the cars being built to action in the desert. If you’re a MINI or motorsports fan, you won’t want to miss this. continued →
May 17th, 2013
MINI delivers a car with miss steering wheel paddles. Hilarity ensues.