Ever wonder if an electric car could really work in your daily driving routine? Take heart, a recently released study from UC Davis and BMW Group found that the MINI E met the daily driving needs of 90% of the trial participants. The study also found that 95% of participants drove fewer than 80 miles in a given day. In terms of commuting and even general errand running, this isn’t particularly surprising, but the results are noteworthy because of most people’s so-called “range anxiety.” Read the full summary after the jump. continued →
Today is the day that BMW took the wraps off its biggest gamble to date. No it’s not a full car reveal. Actually much more grand and has greater implications than any single new model. The brand is BMW i and the idea is to rethink the car and the way we use our transportation infrastructure.
Along with the brand, BMW announced its plan to produce two cars under the i name. The i3 will be a fully electric three and five door hatch with a carbon fiber monocoque on an aluminum frame (yes body on frame is back). Pricing has yet to be even hinted at but we expect this to be a premium offering (ie high-end 3 Series territory). The i8 will also be much more premium costing more than $150,000. But it will have performance, design and engineering that will live up to that price. Likely very similar to the Vision concept that debuted at Frankfurt a year and a half ago, the car will likely redefine what a sports car is. With its three cylinder turbo diesel developing great power while being extremely efficient, the i8 will lead the brand.
Look for the BMW i8 to debut in 2013 and the i3 to follow it about a year later.
Official Release: The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. â€œBMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. Itâ€™s a new day in our industry; a new era for individual mobility. This is BMW i â€“ Born Electric.â€ said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday. (Official gallery and video after the break) continued →
Live from Munich – BMW has just announced that the Megacity brand will be known as “i”. Two models are already planned and we’ll see both later this year.
First up will be the i8 in 2013. The car will be built in the Leipzig plant. The i3 will be following the i8 shortly after 2013 and will be the three and five door hatchback we’ve seen in sketch for since last year. The i8 will be over $150,000 and have performance that rivals some supercars. However it’s the i3 that’s likely more interesting to the MINI owners. A compact 3 and 5 door hatchback, the car will be space and energy efficient to the highest order.
100% electric and built entirely out of carbon fiber and aluminum both will be revolutionary for mass products automobiles. However even the compact i3 will be pricey. Expect this to be easily double the price of a base MINI. (live gallery after the break)
The title says it all. BMW will launch the highly anticipated new sub-brand on Monday. We’ll be in Munich later in the week to talk with BMW about plans for both the new sub-brand and the future of MINI. continued →
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer for the series. It’s all about questions like, where are the flying cars? Where are the spaceships? It’s the sort of thing I asked myself after driving a Tesla. But that kind of reaction to a Tesla and what BMW is saying here is no coincidence. They’re getting the world ready for something new. They’re getting the world ready for BMW’s biggest bet yet, the carbon, aluminum iSetta electric city car. And that last line, “they better make fun.” Remember that. continued →
Official Release: At www.project-i.com the BMW Group has created an online platform for information and news concerning the sustainable mobility of the future.
For an international audience, the English-language website outlines how the BMW Group is mastering the challenges of sustainable mobility. It provides an in-depth, up-to-the-minute insight into the various approaches and solutions, from the basic vision of e-mobility, specific test vehicles such as the MINI E and the BMW ActiveE, right through to the revolutionary LifeDrive concept of the Megacity Vehicle. Emphasis is also given to another key aspect of sustainable mobility: The development of solutions and services for the customer needs of tomorrow.
In addition, the website offers an overview of the public discussion and general developments in the field of sustainable mobility. The page incorporates relevant voices from the web, video clips and blog posts from around the world.
For years enthusiasts have been complaining that BMW and MINI need to make cars lighter. Today the BMW Group is giving us its answer. The hope of the megacity program (which will likely result in an eventual MINI branded product) is to do nothing short of redefine mobility while taking a HUGE leap ahead of the competition. The Megacity range will be the first volume vehicle to use Carbon Fiber in the passenger cell. Previously this was only seen on race cars and super cars such as the Mclaren F1.
If that is not revolutionary we don’t know what is. One other note related to the MINI. The project leader on Megacity is none other than Ulrich Kranz, the man who led BMW”s team that revived the MINI brand in 2001.
For a detail by detail account of the MCV please see here.
Official Release: The BMW Group is once again breaking new ground with the Megacity Vehicle (MCV), due to come onto the market in 2013: â€œThe Megacity Vehicle is a revolutionary automobile. It will be the worldâ€™s first volume-produced vehicle with a passenger cell made from carbon. Our LifeDrive architecture is helping us to open a new chapter in automotive lightweight design. Indeed, this concept allows us to practically offset the extra 250 to 350 kilograms of weight typically found in electrically powered vehicles.â€ says Klaus Draeger, Member of the Board of Management for Development. continued →
1st Gen MINI R50: One & MC Hatch R52: All 1st Gen MINI Convt. R53: MCS Hatch 2nd Gen MINI R55: Clubman R56: Hatch R57: Convertible R58: Coupe R59: Roadster R60: MINI Crossover R61: MINI Crossover Coupe 3rd Gen MINI F54: Clubman F55: Five Door Hatch F56: Hatch F57: Convertible F60: MINI Crossover F58: Traveller
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