Welcome to the future according to BMW. Friday BMW took the wraps off of not only a couple of concepts (the BMW i3 and i8) but an entire brand and a new way to sell, lease and share cars. In fact it’s an entirely new way to use and interact with mobility according to BMW. What does this have to do with MINI? While much of this technology and thinking will be exclusive to the new BMWi brand, it’s hard to imagine it not making it’s way into key far-off MINI products.
While these are technically concepts, they are functionally very similar to the forthcoming production cars. And because of that we wanted to take a second and focus on the stats of each. One thing to note is that these are two very difference cars and very different propulsion concepts. You can see that born out in the numbers after the break.
What’s especially impressive here is the weight. And you’d expect that given the carbon fiber construction. But still, 2756 lbs for a modern electric car is pretty incredible. Even the i8 (with it’s battery pack and tri-turbo engine) looks impressive at 3256 lbs. Perhaps more impressive is the performance; i8 churns out 350 hp while getting 80 mpg. And with a 0-62 mph in 4.6 seconds, it’s actually faster than the current M3 Coupe (by 0.3 sec). The 100% electric i3 puts out 168 hp and does 0-62 in only 7.9 seconds.
The i3′s drive-system is mounted over the rear axle puts power down via single speed transmission. But it doesn’t need to be 100% electric. As previously reported, BMWi will offer the i3 with an optional range extender (marketed as REx) to make the car more versatile in non-urban or suburban areas.
BMW i – introduction.
The world, and with it the sphere of personal mobility, is experiencing a period of radical environmental, economic and social change. A rash of global developments such as climate change, the dwindling availability of resources and increasing urbanisation call for a new balance between the demands of the planet and the desires of the individual. Fresh solutions are required to underpin personal and, most importantly, sustainable mobility. The BMW Group has responded to this situation with the creation of a sub-brand which meets the changing needs of customers head-on: BMW i. (more video and photos after the break) continued →
Ever wonder if an electric car could really work in your daily driving routine? Take heart, a recently released study from UC Davis and BMW Group found that the MINI E met the daily driving needs of 90% of the trial participants. The study also found that 95% of participants drove fewer than 80 miles in a given day. In terms of commuting and even general errand running, this isn’t particularly surprising, but the results are noteworthy because of most people’s so-called “range anxiety.” Read the full summary after the jump. continued →
Today is the day that BMW took the wraps off its biggest gamble to date. No it’s not a full car reveal. Actually much more grand and has greater implications than any single new model. The brand is BMW i and the idea is to rethink the car and the way we use our transportation infrastructure.
Along with the brand, BMW announced its plan to produce two cars under the i name. The i3 will be a fully electric three and five door hatch with a carbon fiber monocoque on an aluminum frame (yes body on frame is back). Pricing has yet to be even hinted at but we expect this to be a premium offering (ie high-end 3 Series territory). The i8 will also be much more premium costing more than $150,000. But it will have performance, design and engineering that will live up to that price. Likely very similar to the Vision concept that debuted at Frankfurt a year and a half ago, the car will likely redefine what a sports car is. With its three cylinder turbo diesel developing great power while being extremely efficient, the i8 will lead the brand.
Look for the BMW i8 to debut in 2013 and the i3 to follow it about a year later.
Official Release: The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. â€œBMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. Itâ€™s a new day in our industry; a new era for individual mobility. This is BMW i â€“ Born Electric.â€ said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday. (Official gallery and video after the break) continued →
Live from Munich – BMW has just announced that the Megacity brand will be known as “i”. Two models are already planned and we’ll see both later this year.
First up will be the i8 in 2013. The car will be built in the Leipzig plant. The i3 will be following the i8 shortly after 2013 and will be the three and five door hatchback we’ve seen in sketch for since last year. The i8 will be over $150,000 and have performance that rivals some supercars. However it’s the i3 that’s likely more interesting to the MINI owners. A compact 3 and 5 door hatchback, the car will be space and energy efficient to the highest order.
100% electric and built entirely out of carbon fiber and aluminum both will be revolutionary for mass products automobiles. However even the compact i3 will be pricey. Expect this to be easily double the price of a base MINI. (live gallery after the break)
The title says it all. BMW will launch the highly anticipated new sub-brand on Monday. We’ll be in Munich later in the week to talk with BMW about plans for both the new sub-brand and the future of MINI. continued →
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer for the series. It’s all about questions like, where are the flying cars? Where are the spaceships? It’s the sort of thing I asked myself after driving a Tesla. But that kind of reaction to a Tesla and what BMW is saying here is no coincidence. They’re getting the world ready for something new. They’re getting the world ready for BMW’s biggest bet yet, the carbon, aluminum iSetta electric city car. And that last line, “they better make fun.” Remember that. continued →
Official Release: At www.project-i.com the BMW Group has created an online platform for information and news concerning the sustainable mobility of the future.
For an international audience, the English-language website outlines how the BMW Group is mastering the challenges of sustainable mobility. It provides an in-depth, up-to-the-minute insight into the various approaches and solutions, from the basic vision of e-mobility, specific test vehicles such as the MINI E and the BMW ActiveE, right through to the revolutionary LifeDrive concept of the Megacity Vehicle. Emphasis is also given to another key aspect of sustainable mobility: The development of solutions and services for the customer needs of tomorrow.
In addition, the website offers an overview of the public discussion and general developments in the field of sustainable mobility. The page incorporates relevant voices from the web, video clips and blog posts from around the world.
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