Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
May 28th, 2014
The Superleggera has taken the world by storm as much as a MINI concept could. It’s been widely praised by critics and enthusiasts alike for its beauty and interpretation of MINI’s classic design principles and dose of British style. As as much as our recent hands-on photos illustrated the details of the concept, seeing it in motion really brings it to life in a way still photography cannot.
May 26th, 2014
When BMW uses the term Vision with a concept, it typically references a vehicle that is a true vision of the future rather than a lightly disguised new model. Given our hands-on time with the concept at the Concours D’Elegance in Italy we’d say the name fits this concept well. The hand-formed aluminum body is exceptionally detailed and features a shoulder line running the length of the car that is a new piece of the MINI design language. The interior, while sparse in its overall design abounds in small touches that speak to the hand-made nature of it all. continued →
May 25th, 2014
This one is a must watch. While most BMW and MINI videos are dry beyond words, MINI has created something special for us here. We get a literal walk-through of the design and build process for the brand’s latest concept, the MINI SuperLeggera in mostly a single camera take. It’s a fantastic video you’ll want to watch more than once just to take it all in. And then there’s the car itself. While it’s not quite like seeing it in the flesh, seeing it in this video gives us our best look at what MINI and Superleggera have created.
May 23rd, 2014
Today MINI takes the wraps off of its latest concept the Superleggera Vision just in time for it’s world premiere at this weekend’s Concorso d’Eleganza at Villa d’Este. The concept takes the chassis from the upcoming MINI convertible (which should debut early next year) and adds a beautifully designed and handcrafted exterior. But beyond the beauty what does this tell us (if anything) about the next generation MINI Convertible or even Roadster let alone MINI’s future design direction? For one it reminds us how wonderful open top motoring can be. There are also some interesting design flourishes here that deserve to be made mention of. For one this is a beautifully clean version of the F56′s front facia that we’d love to see in production some day. Then there’s the gorgeous cockpit with an interesting mix or digital and analog gauges that feels much more restrained and (dare we say) modern than even the F56′s hugely improved interior. Also look for the fully digital tachometer seen in the concept to make be introduced as an optional extra in future MINIs.
Taken as a whole the concept clearly represents what MINI Design Head Anders Warming has been prepping us for – a progression of MINI’s design language into something more modern yet with clear links to the past. In many ways this is the boldest change we’ve seen from MINI design since the R50 debuted in 2001. Look for subtle adoptions of this more refined yet retro design philosophy to find its way into future MINIs in the coming years.
What does this mean about the future of the MINI Roadster? Based on sources within MINI, the Superleggera concept hints that a decision has been made. We believe MINI will ultimately green light an F56 based roadster and coupe with BMW siblings in the form of the Z1 and Z2. Those vehicles would likely sit atop of the MINI model range as the halo vehicle for the entire brand.
One final note before you dive into the gallery below. In some ways, this is the closest MINI has ever come to creating a traditional British roadster a la a Triumph. A brand name that BMW coincidentally also owns. Is there a connection? Doubtful but the genre and that brand in particular has clearly been a source of inspiration for MINI designers in this concept.
Official Release: The BMW Group celebrates the meeting of the time-honoured and the contemporary at the Concorso d’Eleganza Villa d’Este 2014 with a very special concept: the MINI Superleggera Vision. This exclusive interpretation of an open-top two-seater was created by MINI and Touring Superleggera, the tradition-steeped design and coach building house based in Milan. The MINI Superleggera Vision is on the one hand a classic roadster, a compact and agile two-seater, expressing the most minimalist and emotional style of motoring; and on the other hand its electric drivetrain gives the car distinctly modern driving dynamics. In collaboration with MINI, Touring Superleggera has designed and built an elaborately crafted, unique model which blends the tradition of classic coachwork construction with the MINI’s authentic British styling to create timeless aesthetic appeal.
Mar 22nd, 2014
When MINI named Anders Warming head of MINI design after Gert Hildebrand had announced his plan to move on, many of us were left wondering how that would affect the cars we love so much. And made Anders Warming qualified to lead MINI into the future? As it turns out quite a bit. continued →
Dec 11th, 2013
Over the past few days we’ve been focusing on MINI Design’s past through an interview with the lead exterior designer of the R50 and then a look back at some key concepts that launched the brand. Today we wanted to step back but in a different direction. It’s a direction that’s more relevant to the F56 and to where MINI is heading. In late 2010 MINI unleashed the Rocketman concept after furious work by the Gert Hildebrand lead design team. The initial concept came together during a layout at JFK earlier that year where Hildebrand and Head of Exterior Design Marcus Syring (now at Rolls Royce) starting talking and sketching a smaller more basic MINI. continued →