May 2nd, 2012
MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.
Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, eleven unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause. continued →
Apr 30th, 2012
Soon we’ll start to see test mules and leaked photos of the F56, the third generation of the new MINI. These will lead up to an official online debut of the car before we see it make the auto show circuit. The F56 will signal a major sea change for MINI. Not only will it feature three and four cylinder versions of the next generation Prince engine, the F56 will share its underpinnings with BMW’s upcoming FWD 1-series. This has everyone interested in the brand scratching their heads wondering just what MINI has up their sleeve for the next generation. Will it be the Rocketman scaled up? Will it push back toward the venerable and well-loved R53? These are the burning questions many are asking, and the possibilities have inspired former BMW designer Sonny Lim to venture his own guess at what the next generation MINI could look like. continued →
Mar 7th, 2012
Last week we gave you a look inside the design process at MINI and then a look at the very icons that make up MINI design. Today we’ve got another piece straight from MINI that goes deeper into the design philosophy at MINI. If any of you have been lucky enough to hear MINI designers speak, this will sound familiar. But for those who have not, this is a great introduction to the thinking behind MINI’s signature look.
Official Release: MINI design is the evolutionary continuation of the legendary formal language that defined the classic Mini of 1959. As such, it embodies automotive history that is very much alive. With his classic Mini, Sir Alec Issigonis designed a revolutionary small car that offered the largest possible interior on the smallest possible footprint, transposing the design maxim “form follows function” to automotive construction. To this day it remains one of the key design principles underpinning the MINI brand – one which not only thrives on its heritage but interprets it anew on a daily basis.
Mar 6th, 2012
Official Release: Since December 2010, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars. Barring a short gap, Danish-born Warming has spent his entire professional career with the BMW Group: from DesignworksUSA via BMW Design to MINI Design. The hallmark of his work is the greatest possible precision coupled with creativity. His aim is always to produce a virtuous equilibrium, be it between engineering skill and aesthetics, intellect and gut instinct, or hand and heart. continued →
Mar 1st, 2012
BMW and MINI rely on engineering and design to separate their products from other brands. But how does the design of a car actually take shape? What’s the process and how does a team of designers come together to create a cohesive and often award winning product? Read on…
Official Release: The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, the Group has established a highly circumspect process aimed at achieving outstanding collaboration among all those involved. The ultimate goal is to create emotional products that hold an enduring fascination.
Feb 15th, 2012
[Official Release] MINI presents a specially designed limited edition of CARMINA CAMPUS bags that will be presented at an exclusive preview event at 10 Corso Como, during Milan Fashion Week. In the true spirit of CARMINA CAMPUS’ philosophy, which is based on employing only re-used or reclaimed materials to make fashion accessories, the bags are made of colour samples and material offcuts left over from the production of the new MINI Roadster. continued →
May 21st, 2011
Official Release: Dean and Dan Caten, better known as the Canadian designer duo DSQUAREDÂ², today unveil their exclusive Life Ball MINI 2011 in Vienna. The twin brothers refashioned their MINI Cooper S to ensure that it would be armed for adventures of all kinds. Among its striking features are the front guard, rally headlamps, tinted side windows with grilles and the spare tyre on the tailgate. But thatâ€™s not all: the vehicleâ€™s raised chassis and deep-tread all-terrain tyres instantly evoke a sense of adventure. When it came to the interior, our two designers similarly scrutinised every detail. If road signs are unclear, thereâ€™s a compass to help you head in the right direction, while floormats made of structured aluminium sheeting protect the inside from dirt. The trademark DSQUARED2 maple leaf on the leather head restraints and the side doors rounds off the cabin of this robust MINI with a stylish flour. Dean and Dan are delighted with the result: â€œOur MINI â€˜Red Mudderâ€™ is 100 per cent DSQUAREDÂ².â€ Tonight this one-off will be gliding along the red carpet at the legendary Life Ball. continued →
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