Writing for MotoringFile over the years has afforded us great opportunities to get to know the people behind the cars that we love. From Frank Stephanson to Gert Hildebrand and now Anders Warming we’ve always been impressed by the character of each and the dedication to the brand above personal interests. But perhaps no one has had a bigger impact and been ore dedicated to MINI in recent years than Marcus Syring. continued →
One thing is clear about the second generation JCW GP: MINI has put a lot of thought into it. Love it or hate it, it’s a car designed on purpose to be distinctive, emulative of the first GP, and above all else: the fastest production MINI ever made. In this video we have Head of MINI Design, Anders Warming himself walking us through some of the details and design thinking that make the JCW GP what it is. Plus, we get some gorgeous up-close shots of the car.
MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.
Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, eleven unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause. continued →
Soon we’ll start to see test mules and leaked photos of the F56, the third generation of the new MINI. These will lead up to an official online debut of the car before we see it make the auto show circuit. The F56 will signal a major sea change for MINI. Not only will it feature three and four cylinder versions of the next generation Prince engine, the F56 will share its underpinnings with BMW’s upcoming FWD 1-series. This has everyone interested in the brand scratching their heads wondering just what MINI has up their sleeve for the next generation. Will it be the Rocketman scaled up? Will it push back toward the venerable and well-loved R53? These are the burning questions many are asking, and the possibilities have inspired former BMW designer Sonny Lim to venture his own guess at what the next generation MINI could look like. continued →
Last week we gave you a look inside the design process at MINI and then a look at the very icons that make up MINI design. Today we’ve got another piece straight from MINI that goes deeper into the design philosophy at MINI. If any of you have been lucky enough to hear MINI designers speak, this will sound familiar. But for those who have not, this is a great introduction to the thinking behind MINI’s signature look.
Official Release: MINI design is the evolutionary continuation of the legendary formal language that defined the classic Mini of 1959. As such, it embodies automotive history that is very much alive. With his classic Mini, Sir Alec Issigonis designed a revolutionary small car that offered the largest possible interior on the smallest possible footprint, transposing the design maxim “form follows function” to automotive construction. To this day it remains one of the key design principles underpinning the MINI brand – one which not only thrives on its heritage but interprets it anew on a daily basis.
Official Release: Since December 2010, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars. Barring a short gap, Danish-born Warming has spent his entire professional career with the BMW Group: from DesignworksUSA via BMW Design to MINI Design. The hallmark of his work is the greatest possible precision coupled with creativity. His aim is always to produce a virtuous equilibrium, be it between engineering skill and aesthetics, intellect and gut instinct, or hand and heart. continued →
BMW and MINI rely on engineering and design to separate their products from other brands. But how does the design of a car actually take shape? What’s the process and how does a team of designers come together to create a cohesive and often award winning product? Read on…
Official Release: The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, the Group has established a highly circumspect process aimed at achieving outstanding collaboration among all those involved. The ultimate goal is to create emotional products that hold an enduring fascination.
1st Gen MINI R50: One & MC Hatch R52: All 1st Gen MINI Convt. R53: MCS Hatch 2nd Gen MINI R55: Clubman R56: Hatch R57: Convertible R58: Coupe R59: Roadster R60: MINI Crossover R61: MINI Crossover Coupe 3rd Gen MINI F54: Clubman F55: Five Door Hatch F56: Hatch F57: Convertible F60: MINI Crossover F58: Traveller
Advertise with MotoringFile
If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.