Section: Events
May 8th, 2013
Official Release
Roberto Cavalli adds his artistic signature to the MINI Paceman. MINI has been a partner of the AIDS charity event since 2001.
For the 13th time in succession, MINI is donating one of its models to the Vienna Life Ball for a good cause. Once again the MINI will be given a makeover by an internationally renowned designer before being auctioned at the ball, with proceeds going to projects dedicated to the battle against and prevention of HIV and AIDS. This year it is the MINI Paceman, the youngest and seventh model in the MINI family, that will bear the creative stamp of fashion designer Roberto Cavalli. It sees him joining the ranks of world-famous fashion labels such as DSQUARED², Diesel and Missoni, who have in the past transformed a range of MINI models into sensational one-offs. So far the Life Ball MINI auctions have raised total proceeds in excess of half a million Euros.
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Apr 24th, 2013
While we’re used to seeing MINIs compete in the World Rally Championship at this point, the WRC isn’t the only venue where MINIs compete against the clock. From privateer teams running Targa events around the world to this race, the Allgäu-Orient Rally in Oberstaufen, Germany that starts at the end of this week. A couple of key things set the Allgäu-Orient Rally apart. First, it’s one-way. There’s no return route or looped course. Secondly and most interestingly, the race cars are auctioned off for charity at the end of the race. Pretty cool, eh? Get the official details from the MINI press release (and a gallery of race livery photos) after the jump.
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Apr 10th, 2013
Official news from MINI: Hall 12 will once again play host to BMW, MINI and Rolls-Royce at the Techno Classica show held in Essen from 10 – 14 April 2013. The world’s largest classic vehicle exhibition is marking its 25-year anniversary this year, and BMW Group Classic – custodian of the BMW Group heritage – will be adding extra fizz to the occasion with a handful of landmarks of its own. Indeed, the 2013 edition of Techno Classica sees the company in the midst of celebrations marking 90 years of BMW Motorrad, 50 years of the Mini Cooper S, 40 years of the BMW 3.0 CSL in motor sport and 80 years of the BMW “double-kidney” front grille. continued →
Feb 17th, 2013
On a snowy ramp in Tignes, France, aptly-described daredevil Guerlain Chicherit successfully backflipped a MINI Countryman racing car. MINI teased this stunt back in January, but neglected to show us how the landing went in that port-side attempt. Call me skeptical, but I imagine that if the landing had gone as planned, we’d have seen it. Forgetting the earlier attempts, now MINI is showing us the whole stunt gone well. Video after the jump.
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Jan 30th, 2013
Official News from MINI: MINI provides creative highlights of the off-piste variety at the season’s curtain-raiser – the Burton European Open in Laax. The MINI Countryman takes a turn for the artistic.
The most prestigious freestyle event in the eyes of snowboarders, the Burton European Open (BEO), will once again slide into the Swiss resort of Laax on 4 – 9 February 2013 as the international snowboard elite do battle in the slopestyle and halfpipe categories. MINI, on the scene once again as presenting partner for the Burton Global Event Series (BGES), will lay on a creative and varied support programme. Topping the bill are the PirateArtCrew, who have answered MINI’s call to Laax to stage a unique art event with a MINI Countryman. Added to which, the MINI Feature Award will be presented once again this year to the most creative park crew, and free test drives in a model from the MINI family will also be on offer.
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Jan 18th, 2013
Official News from MINI: Two British princesses, Princess Beatrice and Princess Eugenie of York, launch the GREAT Britain MINI Tour in Berlin.
The MINI Cooper S John Cooper Works hardtop hatch will be an omnipresent eye-catcher as part of a British promotional campaign partnered by MINI Germany. With its unmistakable design, the MINI will make its appearance as an icon of British culture at every stage of the tour through Germany’s 16 federal states. The GREAT campaign was launched on 17 January 2013 in Berlin, with Princesses Beatrice and Eugenie of York – fifth and sixth in line to the British throne – kicking off the tour in style. The initiative to promote Britain as a tourist destination and business base, along with British companies whose products are sold in Germany, got off to a right royal start as the princesses steered the MINI – in Union Jack design – from the Brandenburg Gate to the British Embassy in Wilhelmstraße. Today the royals are visiting the city of Hanover, where they will also attend the reopening of Schloss Herrenhausen.
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Nov 15th, 2012
[Official Release] A team of gym members from East Sussex have today smashed two Guinness World Records™ world records for the number of people inside both a classic Mini and a 2012 MINI.
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