Mar 25th, 2015
Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic Mackinac Bridge (a.k.a. “Big Mac” or “Mighty Mac”). This summer, MINI USA and MINI of Grand Rapids are joining forces to break the Guinness World Record and take the crown from our European counterparts. White Roof Radio and MotoringFile will take part in the event and we suggest you do too. In the meantime, tell anyone with a driver’s license to attend this unprecedented gathering. continued →
Nov 13th, 2014
For the second year in a row, MINIUSA is facilitating a group holiday gift swap exclusively for MINI owners. The community event is setup similarly to a “secret santa” which gives MINI Owners the opportunity to secretly send and receive a creative holiday gift with a fellow MINI Motorer. All you have to do is submit your contact information on the website provided below to allow MINIUSA to give this to a secret gift giver on Match Day. continued →
Nov 12th, 2014
Look what we got to wake up to this fine Tuesday. AMVIV is back, baby! A MINI Vaction in Vegas is the event, May 28th – 31st 2015 is the date, Silverton Casino Lodge is the place. Full details after the jump!
Nov 8th, 2014
Coinciding with the release of the F56, 2014 has been in a busy year for MINI USA in terms of live events. The last in the series, after the Final Test Test Drive and MINI Takes The States, is the Motoring Challenge. But what is it exactly? Read on to find out. continued →
Aug 25th, 2014
Photo Credit: Eileen Dugan
Preston Thomas Tucker. Most people know him as the car manufacturer Jeff Bridges portrayed in the critically acclaimed film Tucker: The Man and His Dream. Others know him as one of those formidable entrepreneurs that only the United State seems to have the recipe for. Following the end of World War II, Tucker strongly believed the US car market was ripe for disruption and that unprecedented car designs would bring people back into the dealerships. With that in mind, he started the Tucker Corporation with the ambition of building the car of tomorrow. Even though it would never fully reached production status it would be revolutionary in its form and function by boasting a fuel-injected engine, disc brakes, side impact protections and adaptive headlights. While one can argue about the relative success of Mr. Tucker’s venture, he was, by any measure, a visionary; he saw the future and acted to change the world regardless of the obstacles he faced. Though we must remain objective in evaluating what the Tucker Corporation achieved and what MINI is doing today, our favorite car brand had to overcome serious challenges to remain the undisputed contender in the premium small-car category. After a 5,142 miles MTTS rally, not only has our F56 surpassed these challenges, but moreover MINI might have a serious sales hit on their hands, especially with the soon-to-be-released F55. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Aug 21st, 2014
Official Release: When the first classic Mini, made in Birmingham, went on the market on August 18th 1959, none of the people involved at the time are likely to have imagined that the concept of a revolutionary small car would turn into one of the automotive industry’s most impressive success stories stretching over a period of five and half decades. 55 years ago, two models were presented to the public which differed solely in their radiator grille, hub caps and paint finishes: the Morris Mini Minor and the Austin Seven. Designer Alec Issigonis’ concept was both simple and ingenious: lots of interior space combined with minimum exterior dimensions, four seats, perfect driving properties, low fuel consumption and a reasonable price. These brilliant ideas had an impact that was to extend into the 21st century.