Nov 8th, 2014
Coinciding with the release of the F56, 2014 has been in a busy year for MINI USA in terms of live events. The last in the series, after the Final Test Test Drive and MINI Takes The States, is the Motoring Challenge. But what is it exactly? Read on to find out. continued →
Aug 25th, 2014
Photo Credit: Eileen Dugan
Preston Thomas Tucker. Most people know him as the car manufacturer Jeff Bridges portrayed in the critically acclaimed film Tucker: The Man and His Dream. Others know him as one of those formidable entrepreneurs that only the United State seems to have the recipe for. Following the end of World War II, Tucker strongly believed the US car market was ripe for disruption and that unprecedented car designs would bring people back into the dealerships. With that in mind, he started the Tucker Corporation with the ambition of building the car of tomorrow. Even though it would never fully reached production status it would be revolutionary in its form and function by boasting a fuel-injected engine, disc brakes, side impact protections and adaptive headlights. While one can argue about the relative success of Mr. Tucker’s venture, he was, by any measure, a visionary; he saw the future and acted to change the world regardless of the obstacles he faced. Though we must remain objective in evaluating what the Tucker Corporation achieved and what MINI is doing today, our favorite car brand had to overcome serious challenges to remain the undisputed contender in the premium small-car category. After a 5,142 miles MTTS rally, not only has our F56 surpassed these challenges, but moreover MINI might have a serious sales hit on their hands, especially with the soon-to-be-released F55. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Aug 21st, 2014
Official Release: When the first classic Mini, made in Birmingham, went on the market on August 18th 1959, none of the people involved at the time are likely to have imagined that the concept of a revolutionary small car would turn into one of the automotive industry’s most impressive success stories stretching over a period of five and half decades. 55 years ago, two models were presented to the public which differed solely in their radiator grille, hub caps and paint finishes: the Morris Mini Minor and the Austin Seven. Designer Alec Issigonis’ concept was both simple and ingenious: lots of interior space combined with minimum exterior dimensions, four seats, perfect driving properties, low fuel consumption and a reasonable price. These brilliant ideas had an impact that was to extend into the 21st century.
Aug 14th, 2014
The dust has settled, the buses have left and MTTS withdrawal has afflicted moterers from coast to coast. We’ve seen pictures of the cars but let’s meet some of the people who made this event so epic. continued →
Aug 14th, 2014
Official Release: Youth may be wasted on the young, but the charms of the new MINI Hatch won’t be. MINI has further strengthened its relationship with MotorSport Vision by supplying 11 new MINI Cooper D Hatch models for its YoungDrive! programme.
The YoungDrive! scheme offers children as young as 11 years old (and a minimum of 4 feet 8 inches tall) the chance to have their first taste of motoring. It’s intended to allow eager pre-teens the opportunity to experience driving in a safe and controlled environment.
Aug 9th, 2014
For those that have been on the two week trek the finish line is both welcome and a little bittersweet. For those of us (me) who have just joined, it feels like a party. Either way there have been thousands of interesting MINIs and MINI owners to see and meet along the way.
Follow along with us as we post to Instagram and MF the sights of the final day of MTTS 2014. continued →