Aug 14th, 2014
Official Release: Youth may be wasted on the young, but the charms of the new MINI Hatch won’t be. MINI has further strengthened its relationship with MotorSport Vision by supplying 11 new MINI Cooper D Hatch models for its YoungDrive! programme.
The YoungDrive! scheme offers children as young as 11 years old (and a minimum of 4 feet 8 inches tall) the chance to have their first taste of motoring. It’s intended to allow eager pre-teens the opportunity to experience driving in a safe and controlled environment.
Dec 19th, 2013
MINI and Burton have teamed up again for more winter sports fun. This year, the Paceman joins the Countryman in representing MINI on snow as MINI and Burton present an art installation celebrating creativity and the fun of professional winter sports. The official run down follows. continued →
Jun 24th, 2013
If you attended MINI Takes The States (MTTS) last year, you may have seen some car driving demonstrations being put on by the Miles Head driving school. We saw them out in full, tire squealing force at the Chicago stop. At the time, Miles Ahead was focused on using MINIs to teach teans advanced driving skills for better safety on the road. More than one adult spectator at MTTS commented something along the lines of “Why do the kids get to have all the fun?”
Well now they don’t. Miles Ahead has expanded its program to include adult participants:
May 8th, 2013
Roberto Cavalli adds his artistic signature to the MINI Paceman. MINI has been a partner of the AIDS charity event since 2001.
For the 13th time in succession, MINI is donating one of its models to the Vienna Life Ball for a good cause. Once again the MINI will be given a makeover by an internationally renowned designer before being auctioned at the ball, with proceeds going to projects dedicated to the battle against and prevention of HIV and AIDS. This year it is the MINI Paceman, the youngest and seventh model in the MINI family, that will bear the creative stamp of fashion designer Roberto Cavalli. It sees him joining the ranks of world-famous fashion labels such as DSQUARED², Diesel and Missoni, who have in the past transformed a range of MINI models into sensational one-offs. So far the Life Ball MINI auctions have raised total proceeds in excess of half a million Euros.
Apr 24th, 2013
While we’re used to seeing MINIs compete in the World Rally Championship at this point, the WRC isn’t the only venue where MINIs compete against the clock. From privateer teams running Targa events around the world to this race, the Allgäu-Orient Rally in Oberstaufen, Germany that starts at the end of this week. A couple of key things set the Allgäu-Orient Rally apart. First, it’s one-way. There’s no return route or looped course. Secondly and most interestingly, the race cars are auctioned off for charity at the end of the race. Pretty cool, eh? Get the official details from the MINI press release (and a gallery of race livery photos) after the jump.
Feb 17th, 2013
On a snowy ramp in Tignes, France, aptly-described daredevil Guerlain Chicherit successfully backflipped a MINI Countryman racing car. MINI teased this stunt back in January, but neglected to show us how the landing went in that port-side attempt. Call me skeptical, but I imagine that if the landing had gone as planned, we’d have seen it. Forgetting the earlier attempts, now MINI is showing us the whole stunt gone well. Video after the jump.
Jan 30th, 2013
Official News from MINI: MINI provides creative highlights of the off-piste variety at the season’s curtain-raiser – the Burton European Open in Laax. The MINI Countryman takes a turn for the artistic.
The most prestigious freestyle event in the eyes of snowboarders, the Burton European Open (BEO), will once again slide into the Swiss resort of Laax on 4 – 9 February 2013 as the international snowboard elite do battle in the slopestyle and halfpipe categories. MINI, on the scene once again as presenting partner for the Burton Global Event Series (BGES), will lay on a creative and varied support programme. Topping the bill are the PirateArtCrew, who have answered MINI’s call to Laax to stage a unique art event with a MINI Countryman. Added to which, the MINI Feature Award will be presented once again this year to the most creative park crew, and free test drives in a model from the MINI family will also be on offer.