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Section: F54 Clubman

Woofcast #556: The Clubman Show

MotoringFile Sections: F54 Clubman, Podcast Jul 1st, 2015 No Comments

F54_Clubman_P90187723We heard you like the Clubman, so we put some Clubman in your Clubman. #clubman. Besides our thoughts on the latest MINI (spoiler alert; we like it), we have a very unique interview with Motoring Advisor Tony Poulson. Click through to nerd out on his art (and buy something if you like it!).

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A Sneak Peek at the Clubman JCW Package

MotoringFile Sections: F54 Clubman, JCW Jun 29th, 2015 20 Comments

JCW_Clubman1

The JCW Clubman is coming. But not today. And not even this year. However what will be available from launch is the JCW exterior package which will include the JCW aerokit and 19″ JCW wheels. Today we get our first preview of that via MINI.de’s terrible online configurator. continued →

2016 MINI Clubman Detailed in Official Videos

MotoringFile Sections: F54 Clubman, Official News, Video Jun 25th, 2015 23 Comments

F54_Clubman_71

Because high-resolution photos are never enough, MINI is bringing us a series of videos showcasing their brand new model. Unfortunately there are no driving scenes, but the deeper dive into the model, and a comparison to its predecessors, is a welcome addition to the pictures we published this morning. We have to admit that seeing the barn-doors opening up automatically is pretty rad. We could watch this all day long. continued →

MINI’s First Clubman Commercial is Out

MotoringFile Sections: F54 Clubman, Official News Jun 24th, 2015 16 Comments

Screen Shot 2015-06-24 at 1.37.15 PM

MINI’s marketing team is firing on all cylinders today for the release of the new Clubman. Next up, the first commercial. Click through for the full one minute spot. continued →


MINI Re-Brands & Re-Aligns its Strategy with an Eye On Car-Sharing

MotoringFile Sections: Design, F54 Clubman, Marketing, Official News Jun 24th, 2015 6 Comments

MINI_brand_design

A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is announcing that is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad and After Sales, explained how he plans to develop the brand: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. That will not change. The new MINI Clubman is the symbol of our refined brand philosophy: We will concentrate in future on five core models with strong characters. We will open ourselves up to new ideas and new business areas. We will develop the brand’s visual identity. We are expanding our offering into the premium compact class, which will attract new customers and avid MINI fans. I firmly believe that this comprehensive realignment will enable us to continue the MINI brand’s unique success story.” continued →

The 2016 MINI Clubman – Just the Facts

MotoringFile Sections: F54 Clubman, Official News Jun 24th, 2015 27 Comments

F56 Clubman

Don’t have time for the long press released and massive galleries? You’ve come to the right place. Click through for all the key points and important details of the entirely new 2016 MINI Clubman. continued →


An Inside Look at the Design of the new MINI Clubman

MotoringFile Sections: Design, F54 Clubman, Official News Jun 24th, 2015 3 Comments

F54_clubman_295

The MINI Clubman is a further evolution of MINI’s design language. And in our eyes it’s the most sophisticated and understated product we’ve seen from the brand. That makes sense given the position of the car within the brand’s offerings. But does it work? In our eyes it’s a resounding yes. This is an attractive vehicle that makes its case without having to use the words unique or quirky. It just works. And that’s a good thing because this is a car that could grow the brand with consumers who could never quite fit their lifestyles into MINI’s previous products. But enough of us. Lets here about the new Clubman from the designers themselves.

Official Release: In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a “shooting brake” was a sports car that combined the style of a coupé with a hatchback for greater functionality – and proved a winning formula from the start. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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