Dec 5th, 2013
Here’s a quick reminder to enter MINI’s Final Test Test Drive Contest. What’s the Final Final Test Drive? Traditionally car companies hand the car to the media. The media dissects the car and tells the consumer what to think. MINI wants to turn that on its ear and allow owners to get the firs crack at the new MINI and report on it themselves. The idea is simple – tell MINI USA why you deserve to test the new MINI before anyone else and how you’d do it. For instance if you think high speed reverse J-turns would be something worth testing, go for it. Want to test luggage capacity with cheerleaders? MINI will oblige. continued →
Nov 26th, 2013
The F56 MINI debuted a week with with 250 photos and plenty of official information. However the one thing that we haven’t seen are the usual detailed official videos that help give us a full view of the car inside and out. Wait no more… they’ve arrived and in 1080 HD glory. Check out all 10 after the break. continued →
Nov 26th, 2013
“At the moment we don’t see a need.” That was the answer that Oliver Friedman, head of MINI product worldwide, gave to me when I asked him about all-wheel drive in the new MINI hatch. He went on to say that MINI will not offer all-wheel drive in any of its smaller platform lineup.
Nov 26th, 2013
Amongst all of the news last week MINI unveiled it’s most bold contest yet. The idea is simple – tell MINI USA why you deserve to test the new MINI before anyone else and how you’d do it. For instance if you think high speed reverse J-turns would be something worth testing, go for it. Want to test luggage capacity with cheerleaders? MINI will oblige.
So why do this? The winner gets to not only live out this test but do it before the car goes on sale and before much of the media even drives it. Yes, you will become an internet celebrity.
But the best part is what MINI will give you next.
Nov 25th, 2013
For those wanting to order their F56 with the JCW aero-kit we have some definitive news on production. The JCW Aero-kit will be available for March production to be available only as part of the JCW Package. Much like the current JCW exterior kit, this new version will likely give you JCW wheels and a few other cosmetic touches. What about other JCW options?
Nov 22nd, 2013
Among the many things that were revealed this week was the full color line-up for the 2014 MINI. While there are many changes there are quite a few colors that are carrying over for 2014.
- Pepper White
- Midnight Black
- Thunder Gray (via the GP)
- Iced Chocolate
- White Silver
- British Racing Green II
- Chili Red (with JCW Exterior Cosmetic Package only – available with March production)
The last one will likely raise some eyebrows. Yes Chili Red is still available but it’s a color that MINI will only associate with the JCW sub-brand going forward. That means you will not be able to order Chili Red without the JCW package and the JCW aero-kit. Also of interest Thunder Gray will come the masses as it moves from an exclusive GP color to one that is available across the range.
Now only those new colors.
Nov 21st, 2013
Earlier this week MINI lifted the veil on the highly anticipated next generation MINI, the F56. While it has garnered some strong opinions (as any redesign of an iconic car should) looking at the reaction overall, the F56 has been generally well-received when compared to the R56 that came before it. Yet opinions are best formed with real hands-on time with a car, and we’ve been lucky enough to spend a fair amount of time with the F56 while in LA this week. What do we think? We’ll leave that for an upcoming article. Instead, we want to focus on answering your questions. continued →