Jan 12th, 2015
Priced just hundreds of dollars more than its R56 predecessor (albeit with 23 more horsepower), the F56 JCW was officially introduced today at NAIAS. Does this give the new JCW a price versus performance equation that we’ve been looking for? The numbers look good but we’ll find out for sure later this year when we get behind the wheel.
Official release: The new 2015 MINI John Cooper Works Hardtop will make its World Premiere today at the North American International Auto Show, featuring the most powerful engine ever installed in a MINI production model. The latest high performance addition to the MINI line up will be priced at $30,600 plus $850 Destination & Handling in the U.S. and will go on sale in the spring. continued →
Jan 6th, 2015
We just learned that MINI USA is moving forward with a recall campaign for 3,679 2014 2-door Hardtops over side impact performance requirements for the rear passenger seat. continued →
Jan 4th, 2015
2015 will be the first of the JCW. Not only is MINI releasing the factory F56 JCW but the brand is also unleashing a large collection of aftermarket accessories meant for most MINIs. Here’s an early look a the range after the break. continued →
Dec 28th, 2014
2015 will be a huge year for MINI. With the F56 launch out of the way the brand will turn it’s attention to debuting the F56 JCW, F54 Clubman and F57 Convertible. Of course this is on top of launching the F56 JCW race car and further rolling out the F55 five door. And that’s just part of the story. To help make some sense of it we pulled together the top five things we’re looking forward to in 2015. continued →
Dec 23rd, 2014
All good automotive press will at some point conduct long-term testing and provide updates. Car and Driver has an update on their 2014 Cooper S. continued →
Dec 22nd, 2014
Thanks to the wonders of the Internet, it looks like we won’t have to wait for an official announcement from MINI to see what Rebel Green looks like. Three pictures posted on Total MINI reveal the long awaited color, and as we originally thought, it is very close to the legendary Connaught Green exclusive to the JCW WC 50 announced in 2009. Although it appears to be equally similar to BRG II, we would almost call this color Metallic Connaught Green. continued →
Dec 22nd, 2014
When I am not recording White Roof Radio or writing posts for MotoringFile, I work for a healthcare technology company doing product management, business development and commercial operations consulting. As such, some of my time is dedicated to helping our clients build and optimize their sales and marketing operations. To be frank, it is not always as challenging as I would like it to be, but for the past two months I have helped launch a major biotech blockbuster, and it was amazing. While it is not my first launch, it gave me a completely new appreciation for the difficulty of the undertaking given the financial and legal ramifications. Although the resources dedicated to launching a car versus a drug cannot be compared, I’m fairly certain the complexity of the task is similar across both industries.
Unless you live under a rock, you should know that MINI launched a new generation of cars with the release of the F56 Hardtop a year ago. There is a lot at stake for this new breed of MINIs with promises of unprecedented economies of scale, higher profit margins and increased sales volumes. However, the past 12 months have been tricky for the first FXX car, especially in the US. And while many so-called analysts along with some of our dedicated readers are quick to announce MINI’s impending doom, my view on the matter is quite different. Could MINI and MINI USA have done a better job at launching the F56? I believe so. Is our favorite brand on the brink of extinction? Not even remotely. But let’s step back and look at what happened since the end of 2013. continued →