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Section: In the Press

Go-Kart Handling Put To The Test

MotoringFile Sections: F56 Hatch, In the Press, MF Feature, Reviews Aug 20th, 2014 No Comments

The description of “go-kart” handling has been lavishly heaped on MINIs since the classic Mini rolled off the assembly line. However with the introduction of the modern MINI, the phrase seams almost so inescapably linked as to be cliche . Comparison such as this stand to be tested and the MINI Cooper and go-kart comparison is just what Crank and Piston sought out to settle with the latest third generation MINI Cooper S at the Dubai Kartdrome. continued →

MotorTrend’s Top 16 Hottest New Coupes: MINI Cooper S Coupe

MotoringFile Sections: F59 Roadster/Coupe, In the Press, MF Feature, R58 (Coupe) Aug 8th, 2014 4 Comments

2013 MINI Cooper Coupe S

The longterm MotoringFile JCW Roadster won the hearts of all who drove it until it recently left the MotoringFile Garage to make way for its new big brother, the 2014 Cooper S hardtop. As much adoration as has been heaped onto the niche Roadster/Coupe pair, sales have waned slightly in 2014 with the pair being down 52.9%/54.4% YTD compared to 2013. But yet even in the shadow of the F56 launch, there is still much to love about of the Roadster and Coupe to the point that MotorTrend just named the Coupe one of the “Top 16 Hottest New Coupes on the Market”. continued →

Battle of the 3 Cylinders: MINI vs. Ford

MotoringFile Sections: F56 Hatch, In the Press, Reviews Jun 19th, 2014 56 Comments

2014-Ford-Fiesta-vs-MINI-Cooper-main_rdax_646x396

The idea of a gas powered three cylinder engine was crazy talk (for those who liked SMART) only a few years ago but now there are two new models featuring such power plants on American shores. Enter the all new for 2014 MINI Cooper and The Ford Fiesta EcoBoost 1.0l. Two cars with small engines targeting very different customers but both dreaming of high fuel economy. Autoguide put these two head to head.

The MINI is expensive for a subcompact, but you can see the point of paying the premium as soon as you step into the car.

continued →

2014 Playboy Playmate of the Year Receives Roadster as Prize

MotoringFile Sections: In the Press, Opinion May 19th, 2014 11 Comments

2014 Playboy Playmate of the Year wins MINI Roadster

They say it’s an honor just to be nominated, but apparently if you make Playmate of the Year for Playboy magazine, you also get a car. This year Kennedy Summers takes that honor and according to Jalopnik, also takes home a 2014 MINI Roadster JCW.

I have to say, I did a bit of a double-take when I saw the car. It sure does look an awful lot like our most recent long-term test car. The Jalopnik piece says it’s a 2014 MINI, so seems unlikely they’ve just bought her a used MINI:

continued →


Rumor: MINI May Axe Coupe, Roadster and Paceman in F-generation

MotoringFile Sections: F54 Clubman, F55 Five Door Hatch, F56 Hatch, F59 Roadster/Coupe, F6X Countryman, In the Press, Rumor Mar 10th, 2014 77 Comments

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MINI and BMW executives keep dropping more and more indicators that several current MINI models don’t have a future in this new generation of cars. This latest round of revelations came via Oliver Friedmann, head of MINI brand management, in a conversation with Auto News. Instead of a wide cross-section of model variants, Friedmann says MINI’s new strategy is to focus on three “pillar” cars to ground the product lineup in what MINI is all about. Those models? The F56 hardtop hatch, the next generation Countryman, and the next generation Clubman which we saw in concept at Geneva.

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Video: MINI JCW GP an EVO Car of the Year Contender

MotoringFile Sections: Best of the Web, In the Press, JCW GP, R56 (Hatch), Video Nov 8th, 2013 16 Comments

The MINI JCW GP is a car that we here at MotoringFile hold in rather high esteem. While certainly not for everyone, it’s a package deal of everything the second generation MINI has to offer in terms of a pure driving experience and special JCW touches. It’s a car MINI created not to make money on (because like the 2006 GP, MINI likely lost money on this model), but out of sheer brand enthusiasm.

We’ve reviewed it on the track and on the road and fell in love with it both times.

Turns out we’re not the only ones who feel that way. EVO has included the second generation MINI JCW GP in its list of final contenders for EVO Car of the Year. continued →


MINI Planning more “Not Normal” Marketing

MotoringFile Sections: In the Press Aug 19th, 2013 1 Comment

not-normal

According to the Automotive News MINI is expanding the Not Normal marketing campaign that was introduced earlier this year buy its agency BSSP. Given all the recent small car competition MINI is looking to turn up the dial a bit to gain more of the public’s attention. According the Automotive News:

Mini is fighting back with new executions in its “Not normal” campaign from Butler Shine, Stern & Partners, Sausalito, Calif. — the creative strategy that allowed the agency to hold onto the account after the automaker’s review in 2012. The idea is to push its peculiarity and stand out from brands like Chevrolet’s Spark, which outsold Mini in July of this year according to Automotive News’ DataCenter. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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MotoringFile Reviews

Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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