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Section: Marketing

Exclusive: Details From MINI USA’s Annual Sales Meeting

MotoringFile Sections: F54 Clubman, F57 Convertible, Marketing, NYIAS, Sales Mar 27th, 2015 27 Comments

P90158767-Mini-meeting-2014Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that MINI USA Regional Sales Managers pay to dealers in their respective geographic areas. The purpose of this year’s meeting was to review 2014 and discuss what’s coming in 2015. While we already detailed parts of MINI USA’s tactics for this year, we managed to gather additional tidbits from our sources. continued →

MINI On The Mack Is Back

MotoringFile Sections: Marketing, MINI On The Mack, Official News Mar 25th, 2015 2 Comments

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Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic Mackinac Bridge (a.k.a. “Big Mac” or “Mighty Mac”). This summer, MINI USA and MINI of Grand Rapids are joining forces to break the Guinness World Record and take the crown from our European counterparts. White Roof Radio and MotoringFile will take part in the event and we suggest you do too. In the meantime, tell anyone with a driver’s license to attend this unprecedented gathering. continued →

MINI USA Marketing and Pixels

MotoringFile Sections: F56 Hatch, Marketing, Official News, Opinion Mar 23rd, 2015 35 Comments

mini-pacman-ghostsBack in December, we wrote a review of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected on MINI USA’s marketing efforts for the past year. The key takeaway on this topic was that MINI USA needed to name a VP of Devil’s Advocacy to think with the assumption that everyone else is wrong when projects like the Final Test Test Drive and the Motoring Tag are put on the table. Based on Adam Sandler’s latest movie trailer, Pixels, it appears that MINI USA has yet to find this VP. Or worse, they haven’t even started looking for one. continued →

The MINI Motoring Challenge

MotoringFile Sections: Events, F56 Hatch, Marketing, Video Nov 8th, 2014 No Comments

Mini_Cooper_Santa_Anita-56

Coinciding with the release of the F56, 2014 has been in a busy year for MINI USA in terms of live events. The last in the series, after the Final Test Test Drive and MINI Takes The States, is the Motoring Challenge. But what is it exactly? Read on to find out. continued →


MINI Commercial: Chain Reaction

MotoringFile Sections: F56 Hatch, Marketing, Video Mar 26th, 2014 6 Comments

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With MINI’s international roll-out comes more video. Check out this latest F56 commercial. continued →

Official: MINI DesignworksUSA Designs One Cool Room for Sweden’s ICEHOTEL

MotoringFile Sections: Official News, Sponsorship Mar 4th, 2014 No Comments

MINI DesignworksUSA ICEHOTEL Room

Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.

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Video: MINIs Sing ‘O Canada’ With Their Own Voices

MotoringFile Sections: Marketing, Video Feb 19th, 2014 2 Comments

Screen shot 2014-02-19 at 12.16.51 PM

MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version of ‘O Canada’ in this video from MINI CANADA.

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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