Apr 10th, 2013
Official news from MINI: 2013 sees MINI partnering the Kitesurf Tour Europe once again and picking up from last year’s shared success. MINI began backing one of Europe’s fastest-growing trend sports in 2012, the world’s first car maker to do so. The MINI Kitesurf Tour Europe 2013 is the official European kitesurfing championship and a showcase for the most outstanding kitesurfers in the Freestyle and Racing disciplines. The competition comprises four stages, the first of which will be held from 30 May to 2 June 2013 in Almanarre Bay, one of France’s most popular windsurfing and kitesurfing spots.
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Feb 13th, 2013
Official News from MINI USA: MINI makes its debut as official partner of the exclusive Warner Music Group after show party in Los Angeles. This was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards.
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Jan 22nd, 2013
MINI USA has snuck the new Paceman into the Configurator, but you have to know where to look. Details after the break.
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Jan 22nd, 2013
With the official USA unveil of the Paceman JCW at the North American International Auto Show last week, MINI has begin marketing its new SAV 2-door in earnest. The campaign is entitled “Design with Bite” and is a cross-media push including TV, print, social media and web content. Talking about marketing tends to suck all the flavor out of it for me, but for those who are interested in the Paceman campaign breakdown, head past the jump for first look at how MINI will talk about the Paceman in the public eye.
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Jan 18th, 2013
Official News from MINI: Two British princesses, Princess Beatrice and Princess Eugenie of York, launch the GREAT Britain MINI Tour in Berlin.
The MINI Cooper S John Cooper Works hardtop hatch will be an omnipresent eye-catcher as part of a British promotional campaign partnered by MINI Germany. With its unmistakable design, the MINI will make its appearance as an icon of British culture at every stage of the tour through Germany’s 16 federal states. The GREAT campaign was launched on 17 January 2013 in Berlin, with Princesses Beatrice and Eugenie of York – fifth and sixth in line to the British throne – kicking off the tour in style. The initiative to promote Britain as a tourist destination and business base, along with British companies whose products are sold in Germany, got off to a right royal start as the princesses steered the MINI – in Union Jack design – from the Brandenburg Gate to the British Embassy in Wilhelmstraße. Today the royals are visiting the city of Hanover, where they will also attend the reopening of Schloss Herrenhausen.
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Jan 7th, 2013
We’ve all gotten a parking ticket before. Chances are though, when the local parking enforcement officer ticketed your MINI, it wasn’t attached to the side of a building. It’s also very likely that your MINI is a real car, and not a lightweight fiberglass dummy car that’s part of MINI’s current “Not Normal” campaign. continued →
Jan 3rd, 2013
It seems like yesterday that Travis Pastrana was lighting the world on fire doing the first back flip on a motocross motorcycle. He later did a double back flip. Apparently MINI, with the help of french crazy person stunt driver Guerlain Chicherit are attempting the world’s first unassisted back flip in a car. That car, by the way, is what appears to be a custom built MINI Countryman made just for the task. Video after the jump.
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