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Section: Marketing

MINI Commercial: Chain Reaction

MotoringFile Sections: F56 Hatch, Marketing, Video Mar 26th, 2014 6 Comments

P90144740-F56

With MINI’s international roll-out comes more video. Check out this latest F56 commercial. continued →

Official: MINI DesignworksUSA Designs One Cool Room for Sweden’s ICEHOTEL

MotoringFile Sections: Official News, Sponsorship Mar 4th, 2014 No Comments

MINI DesignworksUSA ICEHOTEL Room

Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.

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Video: MINIs Sing ‘O Canada’ With Their Own Voices

MotoringFile Sections: Marketing, Video Feb 19th, 2014 2 Comments

Screen shot 2014-02-19 at 12.16.51 PM

MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version of ‘O Canada’ in this video from MINI CANADA.

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Update: Just Hours Left to Get Your Vote In for MINI’s Final Test Test Drive Limited Editions

MotoringFile Sections: Marketing Feb 19th, 2014 13 Comments

testtest

Update – Just Hours Left. Get your vote in now!

You might have noticed a few banners around the web and on MF talking about MINI’s “Final Test Test Drives” contest. The idea was to pick ten MINI fans to help create a special edition F56 MINI that will actually be produced. Once those cars are designed the public will vote on which one will ultimately be made by MINI USA for anyone to order. Which brings us to our point – it’s time to vote folks. The ten finalists have been chosen and they have crafted ten rather unique looking special edition MINIs ready for your viewing.

Click through for our favorites and a look at who we think might win. continued →


Official: MINI Presents a Paceman Urban Art Illustration with Burton

MotoringFile Sections: Events, Marketing, Official News, R60 (Countryman), R61 (Paceman), Sponsor Events Dec 19th, 2013 10 Comments

MINI-Paceman-Burton

MINI and Burton have teamed up again for more winter sports fun. This year, the Paceman joins the Countryman in representing MINI on snow as MINI and Burton present an art installation celebrating creativity and the fun of professional winter sports. The official run down follows. continued →

MINI’s First F56 Commercial Debuts: Bullheaded

MotoringFile Sections: F56 Hatch, Marketing, Video Dec 18th, 2013 25 Comments

Bullheaded

MINI’s got a new ad for the next generation MINI, the F56. It features a Cooper S version and “Spike” the bulldog. But it’s more than just a good look at the new car. It’s also an homage to the very first MINI commercial ever shown in the US – also featuring a bulldog coming to grips with a MINI.

What also makes the ad worth watching for MINI enthusiasts is a closer look at some of the interior details in action. Specifically, the MINI Light Ring, the heads-up display, and close-ups of the start/stop toggle switch.

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Video: New TV Spot for Countryman as IIHS Safety Pick

MotoringFile Sections: Best of the Web, Marketing, Video Oct 23rd, 2013 6 Comments

When it comes to cars and safety, there’s the stats and there’s how a car makes you feel. Small cars like the MINI always struggle to be thought of as “safe” when so many bigger, heavier vehicles roam the streets. Yet even the first generation MINI had a four star crash rating. The current Hardtop Hatch and its variants have five star ratings and recently the Countryman was named an IIHS Safety Pick for 2013. To raise awareness, MINI USA has put together a TV spot focused on “feeling secure in a MINI Countryman.” Watch it all the way through to the payoff. It’s worth it.

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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BMW M3 SMG Vs. MCS
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'02 MCS 3 year Review
Autocrossing the MINI Range


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