Mar 27th, 2015
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that MINI USA Regional Sales Managers pay to dealers in their respective geographic areas. The purpose of this year’s meeting was to review 2014 and discuss what’s coming in 2015. While we already detailed parts of MINI USA’s tactics for this year, we managed to gather additional tidbits from our sources. continued →
Mar 25th, 2015
Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic Mackinac Bridge (a.k.a. “Big Mac” or “Mighty Mac”). This summer, MINI USA and MINI of Grand Rapids are joining forces to break the Guinness World Record and take the crown from our European counterparts. White Roof Radio and MotoringFile will take part in the event and we suggest you do too. In the meantime, tell anyone with a driver’s license to attend this unprecedented gathering. continued →
Mar 23rd, 2015
Back in December, we wrote a review of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected on MINI USA’s marketing efforts for the past year. The key takeaway on this topic was that MINI USA needed to name a VP of Devil’s Advocacy to think with the assumption that everyone else is wrong when projects like the Final Test Test Drive and the Motoring Tag are put on the table. Based on Adam Sandler’s latest movie trailer, Pixels, it appears that MINI USA has yet to find this VP. Or worse, they haven’t even started looking for one. continued →
Nov 8th, 2014
Coinciding with the release of the F56, 2014 has been in a busy year for MINI USA in terms of live events. The last in the series, after the Final Test Test Drive and MINI Takes The States, is the Motoring Challenge. But what is it exactly? Read on to find out. continued →
Mar 26th, 2014
With MINI’s international roll-out comes more video. Check out this latest F56 commercial. continued →
Mar 4th, 2014
Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.
Feb 19th, 2014
MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version of ‘O Canada’ in this video from MINI CANADA.