Section: Marketing

Update: Just Hours Left to Get Your Vote In for MINI’s Final Test Test Drive Limited Editions

MotoringFile Sections: Marketing Feb 19th, 2014 13 Comments


Update – Just Hours Left. Get your vote in now!

You might have noticed a few banners around the web and on MF talking about MINI’s “Final Test Test Drives” contest. The idea was to pick ten MINI fans to help create a special edition F56 MINI that will actually be produced. Once those cars are designed the public will vote on which one will ultimately be made by MINI USA for anyone to order. Which brings us to our point – it’s time to vote folks. The ten finalists have been chosen and they have crafted ten rather unique looking special edition MINIs ready for your viewing.

Click through for our favorites and a look at who we think might win. continued →

Official: MINI Presents a Paceman Urban Art Illustration with Burton

MotoringFile Sections: Events, Marketing, Official News, R60 (Countryman), R61 (Paceman), Sponsor Events Dec 19th, 2013 10 Comments


MINI and Burton have teamed up again for more winter sports fun. This year, the Paceman joins the Countryman in representing MINI on snow as MINI and Burton present an art installation celebrating creativity and the fun of professional winter sports. The official run down follows. continued →

MINI’s First F56 Commercial Debuts: Bullheaded

MotoringFile Sections: F56 Two-Door Hardtop, Marketing, Video Dec 18th, 2013 27 Comments


MINI’s got a new ad for the next generation MINI, the F56. It features a Cooper S version and “Spike” the bulldog. But it’s more than just a good look at the new car. It’s also an homage to the very first MINI commercial ever shown in the US – also featuring a bulldog coming to grips with a MINI.

What also makes the ad worth watching for MINI enthusiasts is a closer look at some of the interior details in action. Specifically, the MINI Light Ring, the heads-up display, and close-ups of the start/stop toggle switch.

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Video: New TV Spot for Countryman as IIHS Safety Pick

MotoringFile Sections: Best of the Web, Marketing, Video Oct 23rd, 2013 6 Comments

When it comes to cars and safety, there’s the stats and there’s how a car makes you feel. Small cars like the MINI always struggle to be thought of as “safe” when so many bigger, heavier vehicles roam the streets. Yet even the first generation MINI had a four star crash rating. The current Hardtop Hatch and its variants have five star ratings and recently the Countryman was named an IIHS Safety Pick for 2013. To raise awareness, MINI USA has put together a TV spot focused on “feeling secure in a MINI Countryman.” Watch it all the way through to the payoff. It’s worth it.

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Video: Not Your Normal Test Drive

MotoringFile Sections: Marketing, Video Sep 14th, 2013 5 Comments

One place a MINI can really shine is a properly set up autocross course. In this video from MINI, a whole gaggle of folks take their turn MINIs and do battle with the cones. Looks like fun.

continued →

Video: MINI Art Beat Puts Video on a Countryman in London

MotoringFile Sections: Marketing, Video Aug 8th, 2013 No Comments

MINI has always done a great job marketing their cars out in the world. That is, in what’s known as “environmental” advertising. From billboards, to PR stunts, to a Countyrman in a snow globe, or a Coupe ready to be shot into space, to creative placements of cars and advertisements, the creative minds at MINI’s ad firms seem to never run out of fun stuff to do with MINI’s brand out in the world.

The latest, from agency KKLD, is shown in the video above. It’s a Countryman covered in LEDs that shows video and graphics sent in by participants over the web. The car is then driven about in London for all to see. Want to get involved? Want your face on a MINI tearing through London? Click through for the how. continued →

Move Over Weiner, MINI Uses Fake Twitter Account to “Sext”

MotoringFile Sections: Best of the Web, Marketing Jul 30th, 2013 2 Comments


Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By now most brand social media teams have learned that natural disasters, national emergencies and personal tragedies are off limits. What’s that leave then? Politicians and their improprieties, of course.

In the wake of NYC Mayoral candidate (and all-time most ironic surname holder) Anthony Weiner finding himself yet again in political hot water over “sexting” — MINI took a chance and had a little fun at his expense. Using a Twitter account set up just for this stunt, MINI sent out a “revealing” photo of a MINI, complete with suggestive banter.

What do you guys think? Funny, or in poor taste?

Via: Autoblog

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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