Sections: Marketing, Video Oct 11th, 2012 2 Comments Here we have some clever work from MINI Netherlands. Supported by a web experience, it looks like they’re using information from the car and how its driven to effect the cup of coffee the machine in the boot will make for you. Why isn’t this already part of MINI Connected?
Sections: Marketing, Video Oct 5th, 2012 1 Comment 
MINI is out with the latest in their “Not Normal” campaign. I guess bears have places to go too. This campaign so far has been seeking a particular energetic emotional tone, and we see that continued here. MINI seems to be refocusing on the young, hip demographic they’ve always portrayed in their ads, but resetting for the current crop of 20-to-30-somethings. While innocuous, this spot definitely lacks the more organic, high-energy whimsy of the campaign intro video. This is more of a low-energy whimsy. Video after the jump.
Sections: Marketing, Official News Oct 1st, 2012 No Comments 
[Official Release] The MINI International has a new design. The MINI customer magazine has been re-launched with a new look and new thematic concept, with the first edition to be presented today at the Paris Motor Show. At the core of the realignment is a new graphic concept even more focused on the lifestyle topics that interest its target readership. The whole magazine centres on the MINI approach to life.
Sections: Marketing, Video Sep 27th, 2012 4 Comments 
Some first rate MINI marketing for you folks today. For all the things MINI does well, and for all the ways they sometimes come up short, we can’t deny that as a brand, MINI is consistently focused on having a lot of fun. In this latest video, we’re all encouraged to escape the ordinary …in a MINI. Video after the break.
Sections: JCW GP, Marketing, Video Sep 4th, 2012 3 Comments Taking a page from the book of Top Gear UK, here we have a (sort of) race between the upcoming MINI JCW GP and a Red Bull sponsored aerobatic stunt plane. Enjoy.
[Source: MINI]
Sections: In the Press, Marketing Aug 10th, 2012 2 Comments 
These days the Olympics mean not only international competition, but seeing brands clamor to associate themselves with the games. There are dozens of brands, big and small, who pay significant amounts of money to become the “official sponsor” or “official partner” of the Olympics in one avenue or another. And yet, did you know that advertising is strictly prohibited inside the games themselves?
Sections: JCW, Marketing, R60 (Countryman), Video Aug 6th, 2012 3 Comments Back in March when MINI brought the JCW Countryman to the Geneva Motor Show, they did a bit of environmental advertising to get the car noticed. MINI set up a bench equipped with haptic feedback in each of its seat pads. The system would then react to the JCW Countryman when it would pull up and rev its engine — giving people a feel for the car in the seat of their pants. Cheeky as always, MINI.
Copyright © 2002-2013 AutoFi Media
