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Section: Awards

BSSP Takes Home Addy Awards for MINI Work

MotoringFile Sections: Awards, Marketing Mar 16th, 2012 4 Comments

For those outside the industry, the Addy Awards are a local, regional and national awards program that honors creative work around the country. Recently, MINI USA’s agency, Butler Shine Stern & Partners (BSSP) took home top awards in five categories — including television, and out-of-home — at the San Francisco Addy awards. Taking home 11 awards total, honors were concentrated around two campaigns: MINI Rocks the Rivals, and the Coupé launch — including the space shuttle-inspired installation in NYC. These are not the first advertising awards for BSSP and certainly not the first for the MINI brand, so congrats all around. See the full list of award wins here.

MINI Tops J.D. Power Repair Service Customer Satisfaction List

MotoringFile Sections: Awards, In the Press Mar 14th, 2012 6 Comments

For the second year in a row, MINI has been named the top service experience by J.D. Power. When it comes to getting your car worked on, MINI takes the best care of you, according to JDP. The experience customers had with their service advisor at MINI dealerships was apparently just that little bit better. continued →

Autosport Names MINI WRC Rally Car of the Year

MotoringFile Sections: Awards, Countryman WRC Dec 9th, 2011 5 Comments

Without a doubt, MINI has made a huge splash its first year back racing in rally racing. Team MINI was in the chase for several podiums and found themselves standing on more than one. A great car, great drivers and a great support team has made year one a season for the history books. Well the readers of Autosport agree, naming the Countryman WRC Rally Car of the Year. David Richards of Prodrive had this to say: continued →

J.D. Power and Assoc. Ranks MINI #1 in Customer Sales Satisfaction

MotoringFile Sections: Awards, In the Press Dec 4th, 2011 8 Comments

For the second year in a row, MINI has been ranked #1 in customer satisfaction for mass market brands. Sharing the #1 spot with Lexus in the luxury brand category. This isn’t about satisfaction with the cars themselves, but rather peoples’ satisfaction with the purchase experience at the dealership.


MINI ranks highest among mass market brands for a second consecutive year. Buick and GMC, respectively, follow MINI in the mass market segment rankings. The mass market brands with the greatest improvement from 2010 are Volkswagen (moving from 13th rank position to fourth), Scion (moving from 11th rank position to fifth) and Nissan (moving from 18th rank position to 12th).

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Wards Names MINI’s Prince Turbo to its Top 10 Engines

MotoringFile Sections: Awards, In the Press Sep 13th, 2011 10 Comments

The latest version of MINI’s turbocharged Prince engine features variable valve timing, direct injection and a tall torque plateau that starts early and pulls the Cooper S forward with plenty of gusto. It even does heavier duty under the bonnet of the Countryman. The 2011 model year upgrades to the Prince engine brought adjustments to the power band and solved nagging issues some owners found with their R56s. So it’s little surprise that Wards has named the updated Prince to its Top Ten list of Engines for 2011.

Another new engine on this year’s list is the 1.6L turbocharged direct-injection I-4 that packs a mighty punch in the MINI Cooper S. With a specific output of 113 hp/L, this package quickly rose to the top of a crowded field of new small-displacement 4-cyl. engines in this year’s competition.

The latest “Prince” engine in the Cooper S is assembled for BMW by PSA Peugeot Citroen in Douvrin, France, and integrates BMW’s excellent Valvetronic fully variable valve timing system, which enhances power and fuel efficiency. Driven hard, this prince of an engine still musters better than 34 mpg (6.9 L/100 km) during our test drive.

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BMW & MINI Win Four Awards in the J.D. Power APEAL Study

MotoringFile Sections: Awards, Official News, R60 (Countryman) Jul 28th, 2011 3 Comments

2011 MINI Countryman Cooper S

Official Release: Driving pleasure, premium quality and reliability guarantee the latest models from the BMW and MINI brands the highest acclaim in international automobile markets. That has been confirmed yet again in a recent study conducted by international market research firm J.D. Power. In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey. continued →


MINI #1 in J.D. Power Rankings of Dealer Service Experience

MotoringFile Sections: Awards, In the Press Mar 14th, 2011 42 Comments

Moving up from last year’s fifth place finish, MINI sits atop the J.D. Power and Associates’ 2011 Customer Service Index Study in the category of dealer service in the mass market segment. Lexus topped the Luxury category with MINI parent company BMW down in seventh place. The study covers the first three years of ownership, measuring owner satisfaction regarding visits to dealers for service, maintenance and repair work. The survey covers five main areas: quality of work done, ease in getting appointments, the performance of the service adviser, the facilities themselves, and the experience of receiving your vehicle again. Congrats to MINI for coming out on top. Full table of results after the break. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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