Mar 16th, 2012
For those outside the industry, the Addy Awards are a local, regional and national awards program that honors creative work around the country. Recently, MINI USA’s agency, Butler Shine Stern & Partners (BSSP) took home top awards in five categories — including television, and out-of-home — at the San Francisco Addy awards. Taking home 11 awards total, honors were concentrated around two campaigns: MINI Rocks the Rivals, and the Coupé launch — including the space shuttle-inspired installation in NYC. These are not the first advertising awards for BSSP and certainly not the first for the MINI brand, so congrats all around. See the full list of award wins here.
Mar 14th, 2012
For the second year in a row, MINI has been named the top service experience by J.D. Power. When it comes to getting your car worked on, MINI takes the best care of you, according to JDP. The experience customers had with their service advisor at MINI dealerships was apparently just that little bit better. continued →
Dec 9th, 2011
Without a doubt, MINI has made a huge splash its first year back racing in rally racing. Team MINI was in the chase for several podiums and found themselves standing on more than one. A great car, great drivers and a great support team has made year one a season for the history books. Well the readers of Autosport agree, naming the Countryman WRC Rally Car of the Year. David Richards of Prodrive had this to say: continued →
Dec 4th, 2011
For the second year in a row, MINI has been ranked #1 in customer satisfaction for mass market brands. Sharing the #1 spot with Lexus in the luxury brand category. This isn’t about satisfaction with the cars themselves, but rather peoples’ satisfaction with the purchase experience at the dealership.
MINI ranks highest among mass market brands for a second consecutive year. Buick and GMC, respectively, follow MINI in the mass market segment rankings. The mass market brands with the greatest improvement from 2010 are Volkswagen (moving from 13th rank position to fourth), Scion (moving from 11th rank position to fifth) and Nissan (moving from 18th rank position to 12th).
Sep 13th, 2011
The latest version of MINI’s turbocharged Prince engine features variable valve timing, direct injection and a tall torque plateau that starts early and pulls the Cooper S forward with plenty of gusto. It even does heavier duty under the bonnet of the Countryman. The 2011 model year upgrades to the Prince engine brought adjustments to the power band and solved nagging issues some owners found with their R56s. So it’s little surprise that Wards has named the updated Prince to its Top Ten list of Engines for 2011.
Another new engine on this year’s list is the 1.6L turbocharged direct-injection I-4 that packs a mighty punch in the MINI Cooper S. With a specific output of 113 hp/L, this package quickly rose to the top of a crowded field of new small-displacement 4-cyl. engines in this year’s competition.
The latest “Prince” engine in the Cooper S is assembled for BMW by PSA Peugeot Citroen in Douvrin, France, and integrates BMW’s excellent Valvetronic fully variable valve timing system, which enhances power and fuel efficiency. Driven hard, this prince of an engine still musters better than 34 mpg (6.9 L/100 km) during our test drive.
Jul 28th, 2011
Official Release: Driving pleasure, premium quality and reliability guarantee the latest models from the BMW and MINI brands the highest acclaim in international automobile markets. That has been confirmed yet again in a recent study conducted by international market research firm J.D. Power. In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey. continued →
Mar 14th, 2011
Moving up from last year’s fifth place finish, MINI sits atop the J.D. Power and Associatesâ€™ 2011 Customer Service Index Study in the category of dealer service in the mass market segment. Lexus topped the Luxury category with MINI parent company BMW down in seventh place. The study covers the first three years of ownership, measuring owner satisfaction regarding visits to dealers for service, maintenance and repair work. The survey covers five main areas: quality of work done, ease in getting appointments, the performance of the service adviser, the facilities themselves, and the experience of receiving your vehicle again. Congrats to MINI for coming out on top. Full table of results after the break. continued →