Nov 20th, 2014
MINI came to LA with a lot to show-off. The new Citysurfer concept, the US debut of the Superleggera concept and the US debut of the new four door hatch. They also had a few interesting things to say as well. Check it out after the break. continued →
Nov 19th, 2014
MINI is a transportation company. They solve transportation problems in smart and stylish ways that hold true to the MINI brand. And in this case that doesn’t necessarily mean an automotive solution. Today MINI takes the wraps off of the MINI Citysurfer, a product designed to solve transportation needs of urban dwellers in the most space and fuel efficient way possible while holding true to the kind of fun we expect with MINI products.
What we have here is a 40 lbs electric scooter with a 10-15 mile range that neatly folks to fit in the back of a MINI. Oh, and it looks incredible. Before you get your credit card out, keep in mind that this is a concept and MINI has not yet announced any concrete plans to build it let, alone a time-table. However, unlike MINI’s previous electric scooter concept, this looks entirely plausible from a production standpoint — especially if MINI partners with an existing manufacturer in the space.
The MINI Citysurfer will debut at the LA Auto Show this weekend alongside the Superleggera concept and the entire MINI range. If you’re in the area, check it out and let us know what you think. If not, hit up the comments below and let MINI know if they should build it. Either way, click through and check out the full gallery and official release.
Sep 16th, 2014
Much has been written on the Rocketman on these pages. Earlier this year our sources had told us that the car was undergoing feasibility studies with an eye to bring it to market on the back of a Toyota platform. Ever since MINI Design head Gert Hildebrand and Exterior Design head Marcus Syring dreamt up the idea of the Rocketman while waiting for a delayed flight at a New York airport, there’s been a powerful movement within the company to get it built. While the initial design study was seen as a major success, it died on the vine due to BMW not wanting to invest in a city car version of the forthcoming UKL platform. More specifically BMW didn’t believe the sales volume would ever make up the initial investment unless they sold the car for the same price as the F56 – which to many would be unacceptable.
But lucky for us that didn’t stop the enthusiasm inside MINI for making a city car. And now we have our first promising public quote from MINI Design Chief Anders Warming on the topic. continued →
Sep 13th, 2014
The stunning Superleggera Vision concept which was originally unveiled at the Concorso d’Eleganza at Villa d’Este made its UK debut last week at Salon Privé, its second public appearance. According to Reuters, BMW board member Peter Schwarzenbauer stated the decision on whether to green light production of the Superleggera was still at least six months away and that there would need to be many questions answered in the meantime. However as we previously reported, there is a strong internal desire at MINI to bring the Superleggera to production. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Jul 23rd, 2014
Designer Tamás Jakus has combined two future BMW Group icons into one interesting conceptual design study. Dubbed the MINI Superlaggera Motorcycle, this design study in two motor forms combines the platform of the BMW R NineT with the aesthetics of the MINI Superlaggera concept MotoringFile readers should remember from a few weeks ago.
May 19th, 2014
Ever since MINI Design head Gert Hildebrand and Exterior Design head Marcus Syring dreamt up the idea of the Rocketman while waiting for a delayed flight at a New York airport, there’s been a powerful movement within the company to get it built. While the initial design study was seen as a major success, ultimately it died on the vine due to BMW not wanting to invest in a city car version of the forthcoming UKL platform. More specifically BMW didn’t believe the sales volume would ever make up the initial investment unless they sold the car for the same price as the F56 – which to many would be unacceptable.
But lucky for us that didn’t stop the enthusiasm inside MINI for making a city car. continued →