Nov 13th, 2014
For the second year in a row, MINIUSA is facilitating a group holiday gift swap exclusively for MINI owners. The community event is setup similarly to a “secret santa” which gives MINI Owners the opportunity to secretly send and receive a creative holiday gift with a fellow MINI Motorer. All you have to do is submit your contact information on the website provided below to allow MINIUSA to give this to a secret gift giver on Match Day. continued →
Oct 23rd, 2014
With fall in full swing storms can bring lots of rainy days. Autocar recently put seven cars to task in wet conditions and MINI was in the mix. continued →
Sep 30th, 2014
The folks over at MINI Space are having a contest and you’re invited to participate. Get out the crayons, submit your design and it could end up on display at BMW Welt (BMW World) in Munich. continued →
Sep 26th, 2014
The floodgate of F55 Five Door reviews are pouring in and Autocar has reviewed something of forbidden fruit for those of us on the other side of the pond, the diesel five-door MINI Cooper D. Autocar not only appreciates the practicality of the five-door for families and those who need more space, but dynamically believes the ride improves on the three-door F56 (similar to the ride transition from R56 hatch to R55 Clubman). continued →
Sep 5th, 2014
In 2001 when the MINI One and Cooper were introduced to the world it was clear that BMW had done it right. No we’re not talking about the cars (although clearly they nailed that too). We’re talking about the brand identity and typography associated with it. Modern with a hint of tradition about it, the MINI brand and the Cooper mark on the cars was spot-on in our opinion. Then we started seeing R53 test mules with the same “Cooper” type design with a (gasp) gaudy and played-out “S” tacked on to it. Our first thought – we hoped we’d see revisions before production. Alas that was not to be the case and we’ve been trying to remove that italicized and stretched red “S” ever since.
Aug 25th, 2014
Photo Credit: Eileen Dugan
Preston Thomas Tucker. Most people know him as the car manufacturer Jeff Bridges portrayed in the critically acclaimed film Tucker: The Man and His Dream. Others know him as one of those formidable entrepreneurs that only the United State seems to have the recipe for. Following the end of World War II, Tucker strongly believed the US car market was ripe for disruption and that unprecedented car designs would bring people back into the dealerships. With that in mind, he started the Tucker Corporation with the ambition of building the car of tomorrow. Even though it would never fully reached production status it would be revolutionary in its form and function by boasting a fuel-injected engine, disc brakes, side impact protections and adaptive headlights. While one can argue about the relative success of Mr. Tucker’s venture, he was, by any measure, a visionary; he saw the future and acted to change the world regardless of the obstacles he faced. Though we must remain objective in evaluating what the Tucker Corporation achieved and what MINI is doing today, our favorite car brand had to overcome serious challenges to remain the undisputed contender in the premium small-car category. After a 5,142 miles MTTS rally, not only has our F56 surpassed these challenges, but moreover MINI might have a serious sales hit on their hands, especially with the soon-to-be-released F55. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →