Sep 5th, 2014
In 2001 when the MINI One and Cooper were introduced to the world it was clear that BMW had done it right. No we’re not talking about the cars (although clearly they nailed that too). We’re talking about the brand identity and typography associated with it. Modern with a hint of tradition about it, the MINI brand and the Cooper mark on the cars was spot-on in our opinion. Then we started seeing R53 test mules with the same “Cooper” type design with a (gasp) gaudy and played-out “S” tacked on to it. Our first thought – we hoped we’d see revisions before production. Alas that was not to be the case and we’ve been trying to remove that italicized and stretched red “S” ever since.
Aug 25th, 2014
Photo Credit: Eileen Dugan
Preston Thomas Tucker. Most people know him as the car manufacturer Jeff Bridges portrayed in the critically acclaimed film Tucker: The Man and His Dream. Others know him as one of those formidable entrepreneurs that only the United State seems to have the recipe for. Following the end of World War II, Tucker strongly believed the US car market was ripe for disruption and that unprecedented car designs would bring people back into the dealerships. With that in mind, he started the Tucker Corporation with the ambition of building the car of tomorrow. Even though it would never fully reached production status it would be revolutionary in its form and function by boasting a fuel-injected engine, disc brakes, side impact protections and adaptive headlights. While one can argue about the relative success of Mr. Tucker’s venture, he was, by any measure, a visionary; he saw the future and acted to change the world regardless of the obstacles he faced. Though we must remain objective in evaluating what the Tucker Corporation achieved and what MINI is doing today, our favorite car brand had to overcome serious challenges to remain the undisputed contender in the premium small-car category. After a 5,142 miles MTTS rally, not only has our F56 surpassed these challenges, but moreover MINI might have a serious sales hit on their hands, especially with the soon-to-be-released F55. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Aug 20th, 2014
The description of “go-kart” handling has been lavishly heaped on MINIs since the classic Mini rolled off the assembly line. However with the introduction of the modern MINI, the phrase seams almost so inescapably linked as to be cliche . Comparison such as this stand to be tested and the MINI Cooper and go-kart comparison is just what Crank and Piston sought out to settle with the latest third generation MINI Cooper S at the Dubai Kartdrome. continued →
Aug 14th, 2014
The dust has settled, the buses have left and MTTS withdrawal has afflicted moterers from coast to coast. We’ve seen pictures of the cars but let’s meet some of the people who made this event so epic. continued →
Aug 11th, 2014
Munich is a breathtaking city. Munich’s beauty and charm are matched only by its rich history. The fact that BMW is headquartered here lends greatly to the number of vehicles on the streets from the storied car maker. I recently took a trip to the BMW World museum and while I was in Munich I discovered that MINIs were everywhere so I took a few snapshots. continued →
Aug 9th, 2014
For those that have been on the two week trek the finish line is both welcome and a little bittersweet. For those of us (me) who have just joined, it feels like a party. Either way there have been thousands of interesting MINIs and MINI owners to see and meet along the way.
Follow along with us as we post to Instagram and MF the sights of the final day of MTTS 2014. continued →