Section: MF Feature
Nov 19th, 2013
Who wants a chance to drive the New MINI (F56) before the rest of us? Traditionally car companies hand the car to the media. The media dissects the car and tells the consumer what to think. MINI wants to turn that on its ear and allow owners to get the firs crack at the new MINI and report on it themselves. But they’re searching for the perfect MINI fanatic for the job.
For more from MINI USA themselves, lets turn it over to Head of MINI USA Marketing, Tom Salkowsky:
For the full rundown click through. And stay tuned to MotoringFile and White Roof Radio for more details and updates as they become available.
Aug 30th, 2013
Get out the calendars, because MINI Takes The States 2014 is coming up in less than a year. MINI has announced officially that July 26 – August 9, 2014 is the next installment of the the great American MINI road trip. Circle those dates and email your HR department to get those vacation days lined up.
New to the MINI world? MTTS is a nationwide road trip put on by MINI USA. Thousands of MINIs will travel across the country together. As if that weren’t fun enough, MINI USA sponsors parties, concerts and other events in cities along the way. MotoringFile and White Roof Radio have been along for MTTS every time since it started back in 2006, and you can bet your bonnet we’ll be involved for MTTS 2014.
The best part? This MTTS will feature the next generation MINI Cooper, the F56.
So who’s going? Who’s excited? We definitely are.
Aug 1st, 2013
According to sources the R56 is about to pass one of its last milestones. The last US allocation for the MINI hardtop will be next week. That means that cars have to be specced out by the dealers by 8/28. Once that date passes dealers won’t be able to modify the orders in the system.
After this last and largest allocation is given to the dealers, there won’t be another hardtop allocation until the F56 debuts in the middle of March 2014. And yes that also includes the R56 JCW variant. But don’t worry this won’t affect the other MINI variants or their JCW models.
All this begs the question, are there any MF readers who are scrambling to pick-up one of the last custom built R56s?
Jun 6th, 2013
Recorded live to make up for missing the last live show. Joined by Mr. Gabe and everything, we take a fresh pass at the F56 and a few Ask Chad questions. Plus we got to talk about that fancy looking Coupe you see above. Yes, Todd wrapped it!
There have been requests to get the video shows downloadable in podcast form. The timing for this weeks show couldn’t be worse for video editing, but I’m going to try my best to get it for you guys before the end of the week. Watch for that to show up over at WhiteRoof.tv when it’s ready. Don’t worry, I’ll post it to Facebook and Twitter too so you don’t miss it!
Download | WRR @ iTunes | 27.6MB |60:00| Show Notes
Apr 29th, 2013
In Robert Pirsig’s Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, the narrator takes the reader on a journey that explores the nature of “Quality” as a thing we all instinctually understand, but none of us can adequately define. His conclusion [SPOILER ALERT] is that what we perceive (if only peripherally) as quality is itself the source of all existence, and that quality is achieved when a person takes care to do, or build, or fix something well. That’s a rather inadequate summary of a book full of interesting ideas, but that concept of quality, and especially its definition, has me thinking about the word and its relationship to the next generation MINI, the F56. In fact it has me thinking about what the real secret sauce is when it comes to making a MINI a MINI. Hint – it’s not a central speedometer.
Apr 1st, 2013
In a shocking turn of events, MINI corporate in Munich have released an official statement that based on the overwhelmingly negative response to the spied photos of the F56′s pre-production interior, they’re sending the MINI Design Team back to the drawing board. Way back, in fact. They’re sending them all the way back to 1958.
April 1st 2013, Munich. Official release: Due to overwhelming negative response on the MINI news site MotoringFile.com, the MINI Design Team have decided to scrap the planned interior redesign in the upcoming 2014 MINI. Instead, based on consistent feedback that the interior be in touch with its Mini roots, the team have opted to retrograde the design back to the original 1958 Mini interior design.
Mar 22nd, 2013
Every year, MINI taps a world renowned designer or artist to create a special MINI for the Life Ball, one of the largest AIDS charity events in the world. You can see some of those cars by exploring our archives. This year it’s fashion designer Roberto Cavalli who’ll create a one-of-a-kind MINI for auction at the 2013 event in Vienna. Check back here in the coming weeks to see the unveil. Official details after the jump.
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