Section: Official News
Jul 1st, 2008

MINI Press Release. A MINI Clubman designed inside and out as a pleasure palace by British avant-garde lingerie maker Agent Provocateur for the annual Life Ball charity in Vienna, Austria, has been sold on eBay for $73,388 (e45,000).
This is the eighth year MINI has supported the event with a vehicle which was subsequently sold on the on-line auction company’s site. In total the cars have raised in excess of $495,726.94c (e304,002) to go towards HIV/AIDS research.
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Jun 20th, 2008

MINI UK Press Release: MINI has won the City Car/Supermini category of this year’s highly influential British Insurance Car Security Awards – yet another accolade for MINI’s trophy cabinet.
Awarded on the basis of its New Vehicle Security Ratings (a scoring system measuring ‘theft of’ and ‘theft from’), MINI beat its rivals to secure first place in the award that has become a leading indicator of all that is best in vehicle security. continued →
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Jun 12th, 2008

MINI USA Press Release: MINIUSA.COM Experiences Unprecedented 88.9% Increase in Traffic as Americans Look to MINImize Their Gas Intake with the Coolest Small Car on the Market
In the wake of skyrocketing gas prices, MINI USA has received more than 920,000 visits to its website, MINIUSA.com, in the month of May – a record 88.9% increase from May 2007. MINI, which established the premium small car segment and has nearly doubled its sales over the last six years since its launch in the U.S., is now the subject of unprecedented consumer interest as Americans look to smaller, more fuel efficient rides to help ease the pain at the gas pump. continued →
Jun 12th, 2008

Our friends at Ausmotive.com have the scoop on JCW pricing for the Australian market. With the Aussie dollar currently around US95¢+, prices might seem a little high for those of us in the US. However in reality what you’ll see below is represents a good deal considering the rest of the market. You can read more at Ausmotive.com and via the official press release below. As always European and US market info for the new JCW MINI can be found in our JCW section.
MINI Announces Pricing for Dynamic Duo
MINI expands its family of world famous fun cars, and welcomes the arrival in Australia of the MINI John Cooper Works brand.
Boasting a dynamic duo of new models: the MINI John Cooper Works (Hardtop) and MINI John Cooper Works Clubman, MINI Garages will shift up another gear to handle a barrage of interest from the extreme end of the sporting spectrum. continued →
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Jun 9th, 2008

MINI Press Release: From its already high level a year ago, the MINI brand grew 14.2% in May to reach 22,682 units (prev.yr.: 19,863). The MINI Clubman also kept up its highly successful trend. With sales of 4,476 vehicles in the month under review it accounted for around one fifth of the brand’s total sales. In the first five months of this year 20.3% more MINI were delivered to customers (102,361 / prev.yr.: 85,107).
Jun 4th, 2008

MINI USA Press Release: MINI USA reported an all-time record in May. The brand sold 6,312 cars, a 52.8 percent increase compared to 4,130 cars sold in the same period a year ago. MINI USA also reported sales of 21,189 cars for the first five months of 2008, an increase of 36 percent over the 15,585 vehicles sold in the same period a year ago.
Both the MINI Cooper and Cooper S, as well as the new MINI Clubman were very well received during the month of May. continued →
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May 9th, 2008

Official BMW Press Release: Munich / Stuttgart. With six awards for five engines gained at this year’s “International Engine of the Year Awards”, BMW has successfully defended its position as the world’s leading manufacturer of efficient high-performance power units. For the second time in succession, the 3-litre straight six engine with Twin Turbo and High Precision Injection has won the overall ranking in this most significant international engine competition. The 225 kW/306 bhp engine employed in the BMW 3 Series, the BMW 1 Series Coupe and Convertible, as well as in the new BMW X6, also has repeated last year’s victory in the 2.5 to 3-litre engine category. continued →
May 6th, 2008

As we indicated on BimmerFile a few days ago (we sat on it for a while as per a request from a source) BMW would be utilizing engines similar to the four cylinder turbo specifically utilized in the John Cooper Works MINI Cooper S. Today it was all made official:
(Official Press Release) Bayerische Motoren Werke AG. will use the four-cylinder engines it has jointly developed with French carmaker PSA in BMW brand cars, chief executive Norbert Reithofer said in a pre-release of his interview with Frankfurter Allgemeine Zeitung.
He said the future generation of the BMW 1 Series will be fitted with these four-cylinder engines.
The report said BMW had previously intended to use these engines only in the MINI brand cars.
Reithofer also disclosed the new generation of the BMW 7-Series, which will be launched this year, will be fitted with a new hybrid engine.
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Apr 30th, 2008
Official Press Release: The MINI brand also recorded good growth with the first-quarter sales volume up by 23.6% to 58,054 units (first quarter 2007: 46,978 units). The launching of the new MINI Clubman was a great success: almost 16,000 units have been handed over to customers since its market introduction in November 2007. The MINI brand continues to generate a very high-value product mix. In total, 14.1% of customers opted for the MINI One, 59.6% purchased the MINI Cooper and 26.3% chose the MINI Cooper S.
Apr 24th, 2008

MINI of Italy have created two new special editions means solely for the Italian market: the MINI Abbey Road and the Trigger editions. Both editions are meant for the MINI One exclusively. You can read the details below in the MINI of Italy press release provided you can understand Italian.
If you don’t speak Italian, the big take away here is; two new special edition MINIs that you likely won’t be getting.
Official MINI of Italy Press Release: Due inedite versioni esaltano l’una il carattere chic e l’altra quello sportivo tipici del brand. Proposte nella brillante motorizzazione della MINI One, la nuova MINI Abbey Road e la nuova MINI Trigger saranno protagoniste in tutti gli showroom MINI nell’open week-end di sabato 10 e domenica 11 maggio
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Apr 23rd, 2008

MINI and Life Ball have been synonymous for eight consecutive years now, and this years unique MINI will be designed by cult lingerie label Agent Provocateur, founded by Serena Rees and her husband, Vivianne Westwood’s son, Joseph Corre.
The Life Ball MINI 2008 will be auctioned through eBay from 5 to 15 June 2008 in further aid of Life Ball, Europe’s largest AIDS charity event to be helt on 17 May 2008.
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Apr 8th, 2008

Official MINI Press Release: Sales of the MINI brand continued to develop very satisfactorily, with 26,693 MINI sold in March. This represents a 24.4% rise on the same month last year (21,454 units). Never since the market launch of this, the world’s most successful premium small car, in summer 2001 have so many MINI been delivered in one month as in the month of March 2008. For the year as a whole, the company is aiming to pass the 240,000 mark in terms of the number of MINI automobiles sold.
Apr 5th, 2008
Official MINI UK Press Release: MINI got in on the act and recorded its best-ever sales month in March with 8,858 registrations. It knocked September 2007 off the top spot for MINI sales and represents a 12 per cent increase over March 2007. continued →
Apr 1st, 2008

Official MINI USA Press Release: MINI continues its success story in the U.S. with the launch of its third variant - the all new MINI Clubman - which hit showrooms just last month.
MINI USA reported a 17.3 percent increase in March sales, to 4,289 cars compared to 3,655 cars sold in the same period a year ago. MINI USA also reported sales of 10,164 for the first quarter of 2008, an increase of 25.9 percent over the 8,073 sold in the same period a year ago.
Apr 1st, 2008
Official Press Release: After the great success of the launch of the new Manhattan Art Space “Ludlow 38″ the next exhibition is on it’s way. “THE REAL WORLD”, an exhibition of works by Andreas Neumeister, Sean Snyder and Wolfgang Tillmans will be on view from March 30 - May 4, 2008 at “Ludlow 38″. MINI is the proud sponsor of this downtown satellite space for innovative contemporary art. continued →
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