MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us...
MINI Takes the All-Electric MINI Cooper SE Skiing
Get ready for MINI’s global marketing push with the new all electric MINI Cooper SE. Here MINI takes it’s first full production electric car...
2019 MINI Sales down 4.4% Worldwide
Despite a world full of uncertainty BMW managed a ninth consecutive record year in 2019, with a total of 2,520,307 (+1.2%) BMW, MINI and...
First Look: The 2020 MINI Convertible Sidewalk Edition
The MINI Convertible Sidewalk Edition is returning for a third successive generation of MINI Convertibles. This special edition is focused on a unique exterior...
2019 MINI USA Sales – The Final Numbers Are In
2019 MINI USA sales are in and as expected the numbers are down. But first let’s take a look at December. For the month...
In-Depth Look at the BMW & MINI’s Electric Vehicle Strategy
The age of the electric vehicle is coming. However exactly when is subject to intense debate. Therefore BMW and MINI have taken an approach...
All-Electric MINI Cooper SE Pre-Order is Live at MINI USA w/Full Pricing
The all-electric MINI Cooper SE pre-order is now live at MINI USA. Along with the ability to buy, MINI USA has also taken the...
BMW to Offer Android Auto – Is MINI Next?
After years of requests BMW is finally announcing availability for Wireless Android Auto in 2020. Now the question turns to MINI. According to our...
It’s Official: BMW to build the future Electric MINI Range in China
As long predicted MINI will be collaborating with Great Wall Motor to build an entire range of electric MINI vehicles in China. While it...
MINI Cooper SE On its First US Road-trip
Official release: The Silicon Valley, synonymous with digital giants like Google, Apple and Facebook, is an innovation hub and considered the innovation factory of...