Mar 8th, 2014
When MINI was launched in 2001 it went to to market with two models – the One and the Cooper. A year later (coinciding with the US market launch) the Cooper S joined the ranks and shortly after a number of diesel variants appeared. Now with the F56 Cooper and Cooper S successfully launched MINI is turning to the One range. Read on for the full specifications of both. The One and One D will be available in various markets (not North America) throughout the world later this summer. continued →
Mar 4th, 2014
Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.
continued →
Mar 3rd, 2014
Lots of interesting numbers here. For MINI sales watchers this is completely expected given the lack of the core model on lots. But with an almost 80% decline year over year it’s clear that dealers are hurting waiting for the new hatch.
Also interesting are the other figure which were all down across the board. Cold weather perhaps? Or is the lack of a new core product finally starting to hurt sales? The Countryman was down continued →
Feb 27th, 2014
Official Release: A look ahead to the future of the MINI brand promises even greater driving fun and efficiency, evolutionary refinement of its unmistakable design and fresh options for individual style. This is supplemented by a more mature automobile character defined more than ever by premium quality, ride comfort, carefully conceived functionality and innovative technology. This look ahead to the new MINI is presented at the 2014 International Motor Show in Geneva, where it is further underscored by the world premiere of the MINI Clubman Concept. Immediately prior to its market launch, the new MINI sees the introduction of two additional model variants that are particularly fuel-efficient. The MINI One and MINI One D are presented in Geneva for the first time. MINI is setting the benchmark in terms of individual style and creativity – not just in the area of drive technology but also in the field of automobile concepts. With the MINI Clubman Concept, the British manufacturer demonstrates potential new ways of experiencing the new generation of driving fun.
continued →
Feb 17th, 2014
This should come to no surprise to MotoringFile readers, as we reported on this some months back, but the official word is out. Additional MINI production will be taken on at VDL Nedcar in the Netherlands. This is in addition to cars already slated to produced at Plant Oxford, not a replacement. As in so many things, this move is actually another case of MINI staying in touch with its roots. That is, this isn’t the first time Minis have rolled off the assembly lines in the Netherlands.
Full details in the official release after the break. continued →
Feb 7th, 2014
A new winner in a familiar story: for the tenth time in a row, the title of ‘Value Champion’ goes to the British premium brand MINI. For the first time, it is the MINI Countryman that has been voted as the car with the highest value retention level its class on the German car market. The MINI Cooper S Countryman gained the top position in the small car category of the ranking list published in the ‘Auto Bild’ motoring magazine, making it the ‘Value Champion 2014′. It follows in the footsteps of the MINI and MINI Cabrio, which ever since 2005 had been alternately winning the top position for outstanding value retention.
continued →
Feb 5th, 2014
Ten current and past owners to live out their fantasy test drive in the new MINI
Contest asked owners to submit how they would test drive the new MINI Ten winners will now live out their test drive experience and design a brand new “MINI Originals” package MINI community will vote on their favorite and the winning package will be available for order on MINIUSA.com and at select dealerships Woodcliff Lake, NJ – January 28, 2014… The results are in! MINI USA has selected ten finalists, including one “Fan Favorite” voted on by the MINI community, to live out their Final Test Test Drive. Past and present MINI owners dreamed up and submitted photos and videos of their dream test drive as part of the contest to launch the new MINI Hardtop.
continued →
