Jan 27th, 2015
Management changes are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given to role of Head for Regional Sales & Marketing in the Eastern Region. For 2015, one of MINI USA’s goal is a strong push on sales and adverstising at the national and local levels, and these nominations appear to be in line with David Duncan’s strategy. Read the full press release after the break. continued →
Jan 27th, 2015
With growing sales volumes in the US and a number of new comers to the BMW and MINI brands, the BMW Group understands that customer experience a major priority. To that extent, a new regional parts distribution center recently opened in Redlands, California. The initial intent is to better supply dealerships in Southern California, Southern Nevada, Arizona, and Hawaii but it could also support any other BMW/MINI dealerships across the US if needed. Read the full press release after the break. continued →
Jan 22nd, 2015
This weekend MINI USA sent dealers a delivery stop notice on the 2014 and 2015 model year Cooper model (not the Cooper S). We reached out to MINI and they confirmed the situation and issued an official statement for MotoringFile readers. continued →
Jan 21st, 2015
The most basic family transportation MINI has ever created, the MINI One First Five door is only available in markets that normally get such entry level MINIs. As you’d expect North America is excluded.
Official Release: Five doors and a new basic engine type now make entry into the world of MINI even more convenient and highly economical at the same time. As of March 2015, the model program of the latest generation of the original in the premium segment of small cars will be expanded to include the MINI One First 5 door. As for the new MINI 3 door, this means that the five-door body variant will also offer a range of seven engine types to choose from. continued →
Jan 21st, 2015
Official Release: Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. continued →
Jan 18th, 2015
As we mentioned here and here, everything appears to indicate that 2015 will be MINI USA’s best year yet. With a great number of MINIs sold comes great responsibilities in educating news comers to the brand. To that extent, MINI USA has released a series of introduction videos to its MINI Financial Services. We’ve compiled a playlist of these clips for your viewing pleasure. continued →
Jan 15th, 2015
The Dakar is nothing short of excitement and MINI is a non-negligible contributor to legendary rally. Yesterday the little car achieved a one-two win on stage ten while Nasser Al-Attiyah extended his lead in the overall classification to over 28 minutes. As reminder the MINI ALL4 Racing 2015 Dakar Rally lineup includes the Monster Energy Rally Raid Team, the X-raid Team, and the Qatar Rally Team. More details after the break. continued →
Management changes are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given to role of Head for Regional Sales & Marketing in the Eastern Region. For 2015, one of MINI USA’s goal is a strong push on sales and adverstising at the national and local levels, and these nominations appear to be in line with David Duncan’s strategy. Read the full press release after the break. continued →
