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	<title>MotoringFile &#187; Official News</title>
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	<link>http://www.motoringfile.com</link>
	<description>MotoringFile &#124; MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman</description>
	<lastBuildDate>Thu, 09 Feb 2012 14:47:45 +0000</lastBuildDate>
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		<title>MINI Officially Takes Over Factory WRC Team</title>
		<link>http://www.motoringfile.com/2012/02/06/mini-officially-takes-over-factory-wrc-team/</link>
		<comments>http://www.motoringfile.com/2012/02/06/mini-officially-takes-over-factory-wrc-team/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 18:01:03 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Countryman WRC]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=22636</guid>
		<description><![CDATA[The day has come that many of us have dreaded &#8211; MINI has officially announced that Prodrive is out as the factory supported MINI team for the WRC. MINI is parting ways with the UK based rally specialists and will effectively take over the reigns by handing them to MINI Team Portugal for the 2012 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.motoringfile.com/wp-content/uploads/2011/07/MINI-WRC-9.jpg" rel="lightbox-22636"><img src="http://www.motoringfile.com/wp-content/uploads/2011/07/MINI-WRC-9.jpg" alt="" title="MINI-WRC-9" width="640" height="452" class="aligncenter size-full wp-image-18823" /></a></p>

<p>The day has come that many of us have dreaded &#8211; MINI has officially announced that Prodrive is out as the factory supported MINI team for the WRC. MINI is parting ways with the UK based rally specialists and will effectively take over the reigns by handing them to MINI Team Portugal for the 2012 season. That means the banner of the MINI WRC Team will be carried for 2012 by the teams of Armindo Araújo (PT) and his co-driver Miguel Ramalho (PT), as well as Paulo Nobre (BR) and co-driver Edu Paula (BR).</p>

<p>Reports are that the issues that saw this split came down to money. To us it&#8217;s a great shame. Prodrive managed to field a rally team that went from nothing to 2nd place in a WRC rally in the span of months. In the recent Monte Carlo WRC rally the team managed a 2nd place beating teams with much more experience and a longer rally CV.<span id="more-22636"></span></p>

<p>One thing that won&#8217;t change is that Prodrive&#8217;s MINI rally team will continue to compete in the WRC with Dani Sordo as it&#8217;s number one driver. It will just do so without the backing of MINI.</p>

<p>Additionally Prodrive&#8217;s involvement in the customer race car program will also continue. That means Produce will still be building rally cars under license from MINI to be sold worldwide.</p>

<p>With this news 2012 becomes a very interesting year for the MINI WRC Team. In our minds using MINI Team Portugal is likely a stop-gap measure for 2012. We&#8217;d expect MINI to reevaluate the team structure and potentially even bring it further in-house at some point in the years ahead. This could allow MINI to hire new drivers that are more well known and/or appeal to its largest European markets of the UK and Germany.</p>

<p><strong>Official Release:</strong> After Dani Sordo (ES) and Carlos del Barrio (ES) finished second on the return of the brand to the legendary Monte Carlo Rally, the direction has now been set for a long-term MINI presence in the FIA World Rally Championship (WRC): On Thursday 2 February, the Fédération Internationale de l’Automobile (FIA) accepted a two-car manufacturer entry by WRC Team MINI Portugal into the 2012 FIA World Rally Championship for Manufacturers. As a consequence MINI will complete the homologation for the MINI John Cooper Works WRC. The WRC Team MINI Portugal &#8211; consisting of Armindo Araújo (PT) and his co-driver Miguel Ramalho (PT), as well as Paulo Nobre (BR) and co-driver Edu Paula (BR) &#8211; will contest the remaining 12 events of the 2012 FIA World Rally Championship.</p>

<p>This long-term homologation ensures that the MINI John Cooper Works WRC can be used in the premier league of rallying, and other series in accordance with FIA regulations, up to and including 2018. The cooperation with Prodrive will be put on a new basis. Prodrive remains responsible for the construction and support of MINI John Cooper Works WRC customer vehicles, and will continue to work with the BMW Group on the further development of the car. The WRC Team, run by Prodrive, will from now on start as a works-supported private team.</p>

<p>“I am delighted that the future of MINI in the WRC has been secured on a long-term basis,” said Dr. Kay Segler, Senior Vice President MINI Business Coordination and Brand Management. “We remain convinced that the sport of rallying is perfectly suited to our brand. The situation we now find ourselves in means the MINI Motorsport family can, and will, continue to grow on the rally scene. With three podiums from just seven starts in the world championship, the MINI John Cooper Works WRC has already emphatically proven its potential. I am confident that our customer teams around the world will continue to thrill MINI fans with this car over the coming years. The FIA was just as interested in the long-term presence of the MINI brand in the WRC as we were, and was actively involved in finding a constructive solution. We are grateful for the good cooperation and the understanding it has shown us.”</p>

<p>Segler added: “With its great enthusiasm and hard work, the Prodrive team has played a major role in the remarkable sporting success we have achieved on our initial outings with the MINI John Cooper Works WRC. On behalf of MINI Motorsport, I would like to thank everyone at Prodrive for their efforts so far and we look forward to working with them in support of our MINI John Cooper Works WRC customers in the future.”</p>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>Save the Date: MTTS is July 4-15, 2012</title>
		<link>http://www.motoringfile.com/2012/01/27/save-the-date-mtts-is-july-4-15-2012/</link>
		<comments>http://www.motoringfile.com/2012/01/27/save-the-date-mtts-is-july-4-15-2012/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:59:56 +0000</pubDate>
		<dc:creator>Nathaniel Salzman</dc:creator>
				<category><![CDATA[MTTS]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=22426</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/MTTS_Logo1.jpg" alt="" title="MINI Takes the States 2012" width="640" height="368"  size-full wp-image-22428" /></p>

<p>Many of you will receive this information in an email from MINI over the next few hours, but we&#8217;ve got the word early thanks to MINI and White Roof Radio. This year&#8217;s installment of MINI&#8217;s epic road trip, MINI Takes The States, will take place over 11 days starting on Independence Day. <span id="more-22426"></span></p>

<p>Celebrating 10 years of MINI, it&#8217;s an East-to-West road trip and while the exact start point, end point and way points are as yet unrevealed, expect the main route to run coast to coast. Along the way, MINI has lots planned. There will be sights to see, but more thrilling are the once-in-a-lifetime MINI motoring opportunities that MINI USA is likely to organize along the way. Previous MTTS trips have given people the chance to drive their cars on the Bonneville Salt Flats, and even around the oval at Indianapolis Motor Speedway. Attractions aside, expect MINI to throw a hell of a party from sea to shining sea. Registration starts in April with full route details expected sometime next month. Are you excited yet? You should be.</p>

<p><strong>Go Forth. Go West. Go MINI.</strong></p>
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		<slash:comments>7</slash:comments>
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		<title>MINI Introduces Two New Special Editions</title>
		<link>http://www.motoringfile.com/2012/01/19/mini-introduces-two-new-special-editions/</link>
		<comments>http://www.motoringfile.com/2012/01/19/mini-introduces-two-new-special-editions/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 00:18:46 +0000</pubDate>
		<dc:creator>Nathaniel Salzman</dc:creator>
				<category><![CDATA[New Product]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[Special Editions]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=22279</guid>
		<description><![CDATA[Today we have two new special edition MINIs named for iconic London neighborhoods. As part of the pre-Olympic push, MINI has released the Baker Street and the Bayswater as their latest MINI Yours special editions. Following in the tire treads of the Hampton and Soho MINIs, both cars feature exclusive interior and exterior details you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/CitySlickers.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/CitySlickers-640x303.jpg" alt="" title="City Slickers" width="640" height="303" class="alignleft size-medium wp-image-22280" /></a></p>

<p>Today we have two new special edition MINIs named for iconic London neighborhoods. As part of the pre-Olympic push, MINI has released the Baker Street and the Bayswater as their latest MINI Yours special editions. Following in the tire treads of the Hampton and Soho MINIs, both cars feature exclusive interior and exterior details you won&#8217;t find on stock MINIs at your local dealer. <span id="more-22279"></span></p>

<p>With just months to go before the Olympic Games get under way in the capital city of the brand’s home country, MINI introduces two new special-edition models to spread contemporary London style around the world. The latest takes on the MINI character – the MINI Baker Street and MINI Bayswater – will go on sale in spring 2012. Expressive design features and exclusive equipment inject the cars’ exterior appearance, interior ambience and hallmark driving fun with their own distinctive flavors. While both use the MINI Hardtop as the foundation, the MINI Baker Street embodies the youthful, fresh and innovative trend-setting style of the brand, while the MINI Bayswater focuses primarily on the sporting verve and agile handling for which MINI is renowned.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891011.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891011-150x150.jpg" alt="" title="MINI Baker Street" width="150" height="150" /></a> <a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P90089103.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P90089103-150x150.jpg" alt="" title="MINI Baker Street" width="150" height="150" /></a> <a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890841.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890841-150x150.jpg" alt="" title="MINI Bayswater" width="150" height="150" /></a> <a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890871.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890871-150x150.jpg" alt="" title="MINI Bayswater" width="150" height="150" /></a></p>

<p>Both special-edition models will be produced over a limited period and offered for sale worldwide. The MINI Baker Street can be ordered with the MINI Cooper engine, while the MINI Bayswater is available as a MINI Cooper and MINI Cooper S.</p>

<h2>MINI Baker Street: an individualist with a taste for extravagance.</h2>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891091.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891091-640x426.jpg" alt="" title="MINI Baker Street" width="640" height="426" class="alignleft size-medium wp-image-22337" /></a></p>

<p>New exterior and interior design details developed exclusively for the MINI Baker Street mark out this special-edition model. The Rooftop Grey metallic exterior paint shade combines with special bonnet stripes whose basic color black is given extra character by a subtle V-shape design. 16-inch 6-Star twin-spoke light-alloy wheels painted in high-gloss black along with matching black exterior mirror caps present an attractive contrast to the bold, contemporary appearance of the new exterior paintwork. The MINI Baker Street can also be ordered as an option in the body shades Pepper White and Midnight Black. The roof is painted black, while &#8220;Baker Street&#8221; lettering on the side scuttles framing the side indicators points to the exclusive character of this special-edition model.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891151.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891151-640x426.jpg" alt="" title="MINI Baker Street" width="640" height="426" class="alignleft size-medium wp-image-22342" /></a></p>

<p>In the interior a fresh interpretation of the cloth/leather seats available for the standard MINI teams up with exclusive interior surfaces to create an unmistakable ambience. In traditional British style, the surfaces of the new seat variant in Cross Check Rooftop Grey light feature a diamond pattern. Cross Check Rooftop Grey light is also used for the surfaces of the cockpit and door trim and is combined with a Rooftop Grey light Color Line. Light grey contrast stitching for the floor mats, gearshift/selector lever as well as the handbrake gaiters and seat tags which, like the door sills, bear &#8220;Baker Street&#8221; lettering, round off the array of bespoke interior features. The Chrome Line Interior package adds further luster.</p>

<p>The equipment list for the MINI Baker Street also includes the Pepper Pack, which brings with it air conditioning, an on-board computer, a leather steering wheel, the Chrome Line Exterior package, front foglamps, a lighting package and height adjustment for the front passenger seat. The range of optional equipment, meanwhile, offers a host of other items with which customers can tailor their car to their personal requirements. The MINI Cooper engine variant for the MINI Baker Street delivers 121 hp, and channels its power through a six-speed manual gearbox as standard or an optional six-speed automatic.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891102.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900891102-640x426.jpg" alt="" title="P90089110" width="640" height="426" class="alignleft size-medium wp-image-22345" /></a></p>

<p>For visitors to London and locals alike, the MINI Baker Street’s name will be synonymous with the address of a certain fictional hero. It is 125 years since <em>Sherlock Holmes</em> author, Arthur Conan Doyle, released his first story with the master detective in the title role. Today, the Sherlock Holmes Museum and Madame Tussauds waxworks museum can both be found just a stone’s throw from Baker Street underground station.</p>

<h2>MINI Bayswater: the extrovert sportsman.</h2>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890911.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890911-640x426.jpg" alt="" title="MINI Bayswater" width="640" height="426" class="alignleft size-medium wp-image-22320" /></a></p>

<p>The MINI Bayswater wears its inherent sporting élan and extrovert style very much on its sleeve. The Kite Blue metallic exterior paintwork was created exclusively for the special-edition model, as was the interior design and 17-inch light-alloy Sandblast wheels with high-gloss black surfaces and bright machined rim and spoke edges. Midnight Black metallic and Eclipse Grey metallic paint shades can be ordered for the MINI Cooper S as an alternative to the new, radiant Blue finish. The sporty appearance of the MINI Bayswater is emphasized by the black contrasting roof and the likewise newly created Sport Stripes for the bonnet, which streak dynamically towards the windscreen. The exterior mirror caps carry an identical stripe design – blue on the right-hand side of the car, grey on the left.
?Bayswater? lettering adorns the side indicator surrounds, door sills and seat tags. The Punch Leather seats come in the exclusive color variant Rocklite Anthracite and include side bolsters sporting a metallic sheen and blue and grey contrast stitching. Two-tone contrast stitching also adorns the gearshift/selector lever and handbrake gaiters.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890941.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890941-640x426.jpg" alt="" title="MINI Bayswater" width="640" height="426" class="alignleft size-medium wp-image-22323" /></a></p>

<p>Other innovative design features in the interior include Piano Black cockpit trim strips, which continue the path set by the Sport Stripes over the bonnet, and the leather Color Line elements in Rocklite Anthracite, whose classy character is emphasized by black stitching. The same leather variant is also used for the armrests, while the model- specific floor mats have anthracite-colored edging and blue contrast stitching.</p>

<p>The MINI Bayswater also comes with stainless steel pedals and the Chrome Line Interior package, and includes the Pepper Pack in its range of equipment. Plus, the new special edition can likewise be specified with a wide variety of items from the optional equipment list if further individual touches are desired.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890931.jpg" rel="lightbox-22279"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P900890931-640x426.jpg" alt="" title="MINI Bayswater" width="640" height="426" class="alignleft size-medium wp-image-22322" /></a></p>

<p>In keeping with its sporting charisma, the MINI Bayswater lines up for action with powerful engines at its fingertips. Customers can order their MINI Bayswater in MINI Cooper (121 hp) or the MINI Cooper S (181 hp). The special-edition model is also delivered with a six-speed manual gearbox as standard, while a six-speed automatic features in the options range.</p>

<p>The MINI Bayswater takes its name from an extremely vibrant area of London. Located to the west of the city center – halfway between the shopping hot spots of Knightsbridge and Notting Hill – Bayswater is best known for its unusually high density of bars and restaurants, not to mention the adjacent and no less famous Hyde Park. MINI is therefore returning to the London theme to further accentuate the link with both its home country and the fascination surrounding the London lifestyle. Indeed, both the MINI Bayswater and MINI Baker Street are following in the tire tracks of a naming tradition begun by the classic Mini and reprised more recently with the MINI Camden, MINI Mayfair and MINI Clubman Hampton special editions.</p>

<p>[Source: MINI]</p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>MINI UK Helping Give Youth Their First Taste of Motoring</title>
		<link>http://www.motoringfile.com/2012/01/16/first-motoring/</link>
		<comments>http://www.motoringfile.com/2012/01/16/first-motoring/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:30:38 +0000</pubDate>
		<dc:creator>Nathaniel Salzman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=22250</guid>
		<description><![CDATA[MINI UK has joined forces with a group called MotorSport Vision, providing a group of MINI Ones for their YoungDrive events where kids as young as 11 years-old get their first experience behind the wheel of a car. What better way to be introduced to driving than behind the wheel of a MINI? I&#8217;m jealous. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P90089068.jpg" rel="lightbox-22250"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2012/01/P90089068-640x426.jpg" alt="" title="MINI UK Youth Track Events" width="640" height="426" class="alignleft size-medium wp-image-22251" /></a></p>

<p>MINI UK has joined forces with a group called MotorSport Vision, providing a group of MINI Ones for their YoungDrive events where kids as young as 11 years-old get their first experience behind the wheel of a car. What better way to be introduced to driving than behind the wheel of a MINI? I&#8217;m jealous. I took Driver&#8217;s Ed in a GMC Safari. Full details after the break. <span id="more-22250"></span></p>

<p>[<strong>Official Release</strong>] MINI is delighted to team up with MotorSport Vision to supply a fleet of MINI One models for its YoungDrive programme. The scheme offers children as young as 11 years old (and a minimum of 4’ 8” tall) the chance to have their first taste of motoring.</p>

<p>The dual controlled MINI Ones are available at Brands Hatch, Oulton Park and Bedford Autodrome and each car features a DSA-approved instructor who will teach young drivers essential skills in a traffic-free environment to prepare them for hitting the roads for real when they’re old enough.</p>

<p>“The MINI One is the perfect car to give young people their first driving experience and is very popular amongst new drivers; it’s small, nippy and fantastic fun. I’m sure it will leave them counting the days to their 17th birthday!” says Jochen Goller, Director, MINI UK.</p>

<p>Jonathan Palmer, owner of Motorsport Vision says &#8220;Our renowned YoungDrive programme is a fun and informative course that&#8217;s designed to give a positive first experience for new drivers and its popularity has grown significantly over the past few years. I&#8217;m delighted we&#8217;ve joined forces with the iconic MINI brand &#8211; it really is the perfect car for young people to sample driving for the first time.&#8221;</p>

<p>This collaboration further highlights MINI’s dedication to investing in young drivers; the company already supplies a fleet of MINI Ones to the MINI Drivers @ Goodwood programme.</p>

<p>For more information on availability and restrictions contact MSV on 0843 453 1000 or <a href="http://www.motorsportvision.co.uk">www.motorsportvision.co.uk</a>.</p>
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		<item>
		<title>MINI Releases Driving Excitement app for MINI Connected</title>
		<link>http://www.motoringfile.com/2011/12/08/mini-releases-driving-excitement-app-for-mini-connected/</link>
		<comments>http://www.motoringfile.com/2011/12/08/mini-releases-driving-excitement-app-for-mini-connected/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:42:40 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[MINI Connected]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21573</guid>
		<description><![CDATA[Just what we&#8217;ve been waiting for. One of the best things about MINI Connected is the easy of updating the software with new features. Luckily it looks as if those features aren&#8217;t all going to revolve around social media and games. Enter the Driving Excitement App. The app allows drivers to see the following: Lateral [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/P90087942_highRes.jpg" rel="lightbox-21573"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/P90087942_highRes-640x426.jpg" alt="" title="P90087942_highRes" width="640" height="426" class="aligncenter size-medium wp-image-21582" /></a></p>

<p>Just what we&#8217;ve been waiting for. One of the best things about MINI Connected is the easy of updating the software with new features. Luckily it looks as if those features aren&#8217;t all going to revolve around social media and games. Enter the Driving Excitement App. The app allows drivers to see the following:</p>

<ul>
<li>Lateral Gs</li>
<li>Acceleration</li>
<li>Coolant temp (finally!) </li>
<li>Engine output </li>
<li>RPM</li>
<li>Torque output</li>
</ul>

<p>This update will come in the form of an updated app for iOS (yes it works on the iPhone but also the iPod Touch and iPad) in the coming days. Android users are out of luck <a href="http://www.bimmerfile.com/2011/10/20/android-not-coming-soon-to-bmws/">for the foreseeable future</a>.</p>

<p>Read on for details and the full gallery. <span id="more-21573"></span></p>


<a href='http://www.motoringfile.com/gallery/mini-connected-driving-excitement-app/p90087934_highres-2/' title='P90087934_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/P90087934_highRes1-150x150.jpg" class="attachment-thumbnail" alt="P90087934_highRes" title="P90087934_highRes" /></a>
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<p>Official Release: What degree of lateral acceleration are you experiencing mid-way around a quickly-taken corner? How much output is the engine currently producing? The latest version of the MINI Connected app answers these questions and more. The functions Condition Check, Force Meter and Digital Sports Instruments offer Apple iPhone owners unique ways to experience MINI driving fun in even greater depth. For example, the driver can find information on the status of the car and its surroundings, plus acceleration, coolant temperature, engine output, and rpm and/or torque on the on-board monitor’s high-resolution colour display. The new MINI Connected app underlines once again the leading role of the British premium small car manufacturer in the intelligent link-up of the driver, car and outside world.</p>

<p>Like the preceding versions of the MINI Connected app, the latest update is uploaded into the car via the iPhone. The MINI Connected app can be used in all current MINI models equipped with the radio MINI Visual Boost or MINI navigation system and MINI Connected option. The functions are operated using the MINI joystick, steering wheel buttons and on-board monitor, where the displays for each function are presented safely and with customary MINI flair.</p>

<p>The Condition Check function keeps an eye on – among other things – the engine temperature, fuel level, status of the optional Sport Button, outside temperature and signs of rain. Should conditions allow, the display in the on-board monitor proudly declares everything “BE MINI”.</p>

<p>The Force Meter, meanwhile, presents a new and unique visual showcase for the hallmark MINI go-kart feeling. This function measures and records the longitudinal and lateral acceleration generated over a pre-defined timeframe when pushing on and braking, and through right and left-hand corners. The on-board monitor uses a virtual MINI to show the direction in which the forces are developing at any particular moment. The strength of the acceleration forces is displayed within a circle, with various segments illuminating to reflect the driver’s responses at the wheel.</p>

<p>The Digital Sports Instruments turn the on-board monitor into an attractive extension of the standard cockpit dials, presenting vehicle data graphics in typical MINI style. In the centre of the virtual instrument the driver will find the coolant temperature gauge, while to the left the engine output currently being requested by his right foot is shown in the form of a bar chart and concrete figures. Displayed in the same form on the right of the temperature gauge is the engine’s current rpm or torque, according to driver preference. The output and revs/torque data are presented in drag indicator mode so that the maximum values achieved remain visible in the display for a short time after the driver has taken his foot off the gas. The driver can choose to have output shown in either kW or hp. The MINI Connected app for the iPhone also includes a detailed tutorial outlining the fundamentals of skilled, sporty and, above all, safe driving.</p>

<p>The new functions of the MINI Connected app can be activated via a new mode selection route. The focus in Excitement mode centres on the driver and his MINI, with the aim of injecting as much go-kart feeling as possible into the driving experience. When the audio function is activated, the driver can make the choice between web radio and Mission Control/Dynamic Music. All other functions are deactivated in this mode, but can still be accessed by switching to MINIMALISM/Infotainment mode.</p>

<p>The new MINI Connected app is the latest example of innovative infotainment technology designed to enhance the enjoyment of driving. MINI Connected takes the in-car integration of telecommunications, entertainment and online functions offered by the latest smartphones into a new dimension, and uses intelligent networking technology to create a scope of in-car infotainment functionality unmatched in the automotive world. The existing range of MINI Connected functions, which can be activated in the usual way in MINIMALISM/Infotainment mode, include a web radio function, in-car use of Facebook and Twitter, reception of RSS news feeds, use of Google services, the Mission Control and Dynamic Music functions, and the MINIMALISM Analyser. With each new app update, MINI Connected offers customers the option of integrating new services and functions into their car. The uniquely future-proof MINI Connected technology therefore gives customers the reassurance that they will continue to benefit from fresh entertainment, communications, navigation and information innovations as they become available.</p>
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		<title>MINI USA Sales up 70.5% for November</title>
		<link>http://www.motoringfile.com/2011/12/01/mini-usa-sales-up-70-for-november/</link>
		<comments>http://www.motoringfile.com/2011/12/01/mini-usa-sales-up-70-for-november/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 22:23:48 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21504</guid>
		<description><![CDATA[MINI USA reported sales of 4,750 automobiles in November, up an astonishing 70.5% from the 2,786 sold in November 2010. Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010. (Full sales chart after the break) “The results are exciting because it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/4966024772_e2146a9278_b.jpg" rel="lightbox-21504"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/4966024772_e2146a9278_b-640x426.jpg" alt="" title="P90065964" width="640" height="426" class="aligncenter size-medium wp-image-21508" /></a></p>

<p>MINI USA reported sales of 4,750 automobiles in November, up an astonishing 70.5% from the 2,786 sold in November 2010. Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010. (Full sales chart after the break) <span id="more-21504"></span></p>

<p>“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”</p>

<p>Even with sales up, it&#8217;s hard not to notice that sales the core product, the R56, are actually down. In speaking to MINI they very pleased with R56 sales given the market cannibalization from the Countryman and Coupe and for a car that is in its 5th year of production. They attribute this to more people coming into the showrooms to see the Countryman and Coupe and walking out with an R56 hatch.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/Screen-Shot-2011-12-01-at-12.19.27-PM.png" rel="lightbox-21504"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/12/Screen-Shot-2011-12-01-at-12.19.27-PM-640x160.png" alt="" title="Screen-Shot-2011-12-01-at-12.19.27-PM" width="640" height="160" class="aligncenter size-medium wp-image-21505" /></a></p>

<p>For a look at the full BMW sales figures, head over to <a href="http://www.bimmerfile.com/">BimmerFile</a></p>
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		<title>MINI UK Offering Winter Tyre Program</title>
		<link>http://www.motoringfile.com/2011/11/17/mini-uk-offering-winter-tyre-program/</link>
		<comments>http://www.motoringfile.com/2011/11/17/mini-uk-offering-winter-tyre-program/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 12:35:12 +0000</pubDate>
		<dc:creator>Nathaniel Salzman</dc:creator>
				<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21309</guid>
		<description><![CDATA[With our own winter tires arriving today we thought it appropriate to talk about why you should consider winter tires if you live in the snow-belt. MINI UK&#8217;s program (similar to the one in other parts of Europe) offers owners convenient (retail price: £560) set of tires and steel wheels straight from the dealer. Convenient [...]]]></description>
			<content:encoded><![CDATA[<iframe width="640" height="360" src="http://www.youtube.com/embed/ooPDn2YIIrw?rel=0" frameborder="0" allowfullscreen></iframe>

<p>With our own winter tires arriving today we thought it appropriate to talk about why you should consider winter tires if you live in the snow-belt. MINI UK&#8217;s program (similar to the one in other parts of Europe) offers owners convenient (retail price: £560) set of tires and steel wheels straight from the dealer. Convenient in that the same dealer will store your summer tires for you. We&#8217;ll talking more about our own set-up and choices in the US soon. However in the meantime, if you don&#8217;t know why you might need winter tires, check out the videos and read-on.</p>

<p>[<strong>Official Release</strong>] With average British winter temperatures dipping below 7°C, this winter MINI is dedicated to helping drivers stay on the roads, regardless of weather, with its Winter Tyre Programme.<span id="more-21309"></span></p>

<p>All MINIs are fitted with summer tyres as standard, providing excellent levels of grip, acceleration, braking, comfort and fuel economy in normal road conditions. Summer tyres operate best at temperatures above 7°C. However, once the Great British Winter sets in and air temperatures drop to near freezing the rubber in summer tyres hardens, detracting from the summer tyres’ performance. And in true wintry conditions of snow and ice summer tyre performance is even worse.</p>

<iframe width="640" height="360" src="http://www.youtube.com/embed/EHr2yjaV2-k?rel=0" frameborder="0" allowfullscreen></iframe>

<p>MINI’s winter tyres have been specially engineered to operate much better than summer tyres at temperatures below 7°C. MINI’s winter tyres contain more natural rubber in their compound and a different mix of silica as well as featuring special grooves. This allows them to retain flexibility at much lower temperatures.</p>

<p>Research has shown that the difference in breaking distances at 60mph in wet conditions under 7°C on summer and winter tyres is a whopping 4.8m*.</p>

<p>Being safe doesn&#8217;t mean having to compromise on style; MINI’s winter wheel and tyre packages come in steel or alloy rim designs. A set of winter wheels and tyres is available from £560 RRP per set**, and is by far the safer option in these colder months. To make life easier, MINI dealers will even store customers’ standard wheels and tyres for just £30 until it&#8217;s time to switch them back again in spring.</p>
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		<title>MINI Launches the Next Wave of In-Car Entertainment with MOG</title>
		<link>http://www.motoringfile.com/2011/11/16/mini-launches-the-next-wave-of-in-car-entertainment-with-mog/</link>
		<comments>http://www.motoringfile.com/2011/11/16/mini-launches-the-next-wave-of-in-car-entertainment-with-mog/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 12:34:52 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[MINI Connected]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21340</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/MINI-Connected-MOG-Integration18.jpg" rel="lightbox-21340"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/MINI-Connected-MOG-Integration18-640x426.jpg" alt="" title="MINI-Connected-MOG-Integration18" width="640" height="426" </a/></a></p>

<p>Today BMW takes the wraps off of their new MOG integration that ads a subscription-supported music streaming service to BMWs and MINIs. Like Spotify and unlike Pandora, MOG is a $10 a month service that gives you ad free music based on your preferences. The app integrates with both BMWs and MINI much like Pandora, via the iOS app and through either MINI Connected or BMW Apps. But it&#8217;s the details that make MOG so appealing.<span id="more-21340"></span></p>

<p>As we reported last spring when the beta version first appeared, MOG allows users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available. To help them find music MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists. How does it sound? To our ears pretty much perfect thanks to the 320kbps quality of each track.</p>

<p>Look for more audio integration options as well as updated functionality from MINI Connected and BMW Apps in 2012.</p>

<p>Official Release: BMW and MOG today announced availability of MOG’s award winning on-demand music service in all 2011 BMW vehicles equipped with the BMW Apps and MINI Connected option in the US. This is the first integration of an on-demand music service in the car, transforming the way music fans listen to music on the road and expanding the number of places music lovers can enjoy the ultimate music listening experience.</p>

<p>After becoming a MOG Primo customer, MINI or BMW drivers simply need to launch the new version of the MOG app on their vehicle-connected iPhone and MOG will immediately appear in the Apps-enabled infotainment system, giving music lovers instant access to MOG’s vast catalog of over 13 million songs.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/MINI-Connected-MOG-Integration10.jpg" rel="lightbox-21340"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/MINI-Connected-MOG-Integration10-640x384.jpg" alt="" title="MINI Connected MOG Integration10" width="640" height="384" </a/></a></p>

<p>“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most more quickly than ever before” said Rob Passaro Head of the BMW AppCenter.</p>

<p>&#8220;It is a real thrill to be the first on-demand music service in the car, and to truly transform a powerful, personal environment for experiencing music,&#8221; said David Hyman, CEO of MOG. &#8220;This will make it fast and easy for drivers to enjoy the music they love, uninterrupted and unlimited, while maintaining their focus on the road,&#8221; Hyman added.</p>

<p>“People listen to music more while driving than anywhere else, so it was critical for us to offer MOG in the car,” said Drew Denbo, SVP of Business Development at MOG. “BMW has been an incredible partner on this journey and we’re excited to finally bring this unique experience to fruition for the most avid auto and music lovers in the US.”</p>

<p>The MOG iPhone app enables the following capabilities in the BMW Apps infotainment systems:</p>

<p>On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.</p>

<p>Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the vehicle’s existing infotainment controller and steering wheel controls.</p>

<p>Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.</p>

<p>MOG radio: Only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.</p>

<p>Curated content: Users will have access to New Releases, Editor’s Picks, Top Songs, Featured Playlists, and Featured Radio in addition to their own tagged songs from within the MOG music service.</p>

<p>Highest quality audio: MOG downloads music at 320kbps, providing the highest quality listening experience.</p>

<p>To enable the MOG on-demand service in the vehicle, BMW customers will need to become MOG Primo subscribers and use version 1.8.6.41 or later of the MOG iPhone app. Additional information and Getting Started guides are available at www.bmwusa.com/apps. Customers can go to www.mog.com/bmw to sign up for MOG Primo plans.</p>

<p>MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a single MOG account.</p>
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		<title>MINI WRC Team Finishes 4th at Rally GB</title>
		<link>http://www.motoringfile.com/2011/11/13/mini-wrc-team-finishes-4th-at-rally-gb/</link>
		<comments>http://www.motoringfile.com/2011/11/13/mini-wrc-team-finishes-4th-at-rally-gb/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 04:05:14 +0000</pubDate>
		<dc:creator>MF Staff</dc:creator>
				<category><![CDATA[Countryman WRC]]></category>
		<category><![CDATA[Motorsports]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21319</guid>
		<description><![CDATA[Official Release: The MINI WRC Team’s drivers were fighting to the very end of Wales Rally GB to give the team a great result on the last event of its first year in the World Rally Championship. Kris Meeke (GB) and Paul Nagle (IR) finished the event in fourth, while Dani Sordo (ES) and Carlos [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/rallygb_fri_10_news_full_large_gallery.jpg" rel="lightbox-21319"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/rallygb_fri_10_news_full_large_gallery.jpg" alt="" title="rallygb_fri_10_news_full_large_gallery" width="640" /></a></p>

<p>Official Release: The MINI WRC Team’s drivers were fighting to the very end of Wales Rally GB to give the team a great result on the last event of its first year in the World Rally Championship. Kris Meeke (GB) and Paul Nagle (IR) finished the event in fourth, while Dani Sordo (ES) and Carlos del Barrio (ES) set the second fastest time in the final test of the day, the Power Stage at Monument, and finished 20th overall.<span id="more-21319"></span></p>

<p>Meeke left Cardiff in the early hours of the morning 45 seconds behind the third placed Ford of Henning Solberg (NO). From the first stage of the day Meeke was determined to do everything he could to snatch a podium on his home event, and by the start of the final stage of the day the gap was down to 1.8 seconds. Unfortunately he hit a rut and had a half spin and this was enough to put paid to his challenge.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/rallygb_fri_12_news_full_large_gallery.jpg" rel="lightbox-21319"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/rallygb_fri_12_news_full_large_gallery.jpg" alt="" title="rallygb_fri_12_news_full_large_gallery" width="640"  /></a></p>

<p>David Richards, Team Principal:</p>

<p>“This event, like so many others, has had its ups and downs. Kris I am sure will reflect on that half spin on the last stage and what might have been, but there have been so many other occasions on the event when we could have also done a little bit better or had a bit better luck. At the end of the day when I look back on this rally and think where we have come in six months – Dani and Kris have achieved five top five positions in only six events – quite honestly the team has come of age and this is only just the beginning for the MINI WRC Team.”</p>

<p>Dirk Hollweg, Head of MINI Motorsport:
“We are overwhelmed by the success of the team, which is much better than expected. We are very happy with the performance of the whole team and the drivers and we have a great spirit. This is of great benefit to the MINI and the John Cooper Works brand. This is exactly what we wanted.”</p>

<p>Dave Wilcock, Technical Director:</p>

<p>“It has been a good day. Kris had a big challenge to make up the ground between himself and Henning Solberg , with 45 seconds to find which averaged to just over half a second a kilometre. He was completely on track with that until the Power Stage when he had to find 1.8secs to match Henning’s time and take a podium. Unfortunately a couple of corners in he had a half spin in one of the ruts and it was enough for Henning to secure the podium. Still we are very happy with fourth and Kris’ performance on the event. Dani’s very uncharacteristic mistake on Friday meant he was in the SupeRally. We wanted to build his confidence for the future in these conditions and did this, as he was setting competitive times and second on the Power Stage is something we are very pleased with. We got both cars to the finish, they are in reasonable shape, and we have learnt an awful lot. For the drivers it was difficult physically, as there were some very long road sections to contend with, but they came through it very well. It was a tough rally for the car and we are very pleased with its general reliability. This has been a testing year for us, it has been a good rally to finish on and overall we are very happy with the result as the team has worked extremely hard. Also important to what has happened this year has been our partnership with Michelin. It is a very good relationship and we work together very well. We share all our information with them in order to maximise the performance of our tyre, and the results have proven that the partnership is working very well.”</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/wilcock_kris_will_continue_to_push_news_full_large_gallery.jpg" rel="lightbox-21319"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/wilcock_kris_will_continue_to_push_news_full_large_gallery.jpg" alt="" title="wilcock_kris_will_continue_to_push_news_full_large_gallery" width="640"</a/></a></p>

<p>Dani Sordo (MINI John Cooper Works WRC No 37):</p>

<p>“I was pushing a little bit on the Power Stage but Sébastien Ogier was going really fast. I enjoyed the second run through the stages today. However, after the first day it is difficult to push when you have nothing to fight for. Despite what happened on Friday, I am happy and now I have a lot more confidence in the car in the conditions we have had here in Wales. Although the sun was shining, today many parts on the tarmac with gravel tyres were slippery. The season has been interesting because the car has become better and better. Obviously we now need to develop it more.”</p>

<p>Kris Meeke (MINI John Cooper Works WRC No 52):</p>

<p>“All in all we had a pretty good weekend. We had a few issues during the rally, which perhaps cost us about three minutes. Still I am very disappointed with the Power Stage, as when it came to producing the goods we didn’t, made a mistake and paid the price, but that is the way it goes. Hopefully there is a bigger future for us than fighting for third overall, as in a year’s time we want to be able to fight for a win. I feel very positive about the season as for a new car and a new team to be in there challenging for podiums is fantastic.”</p>
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		<title>Worldwide MINI Sales up 16% for October</title>
		<link>http://www.motoringfile.com/2011/11/08/worldwide-mini-sales-up-16-for-october/</link>
		<comments>http://www.motoringfile.com/2011/11/08/worldwide-mini-sales-up-16-for-october/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 03:40:36 +0000</pubDate>
		<dc:creator>MF Staff</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21271</guid>
		<description><![CDATA[The MINI brand achieved a new sales record for October. Volumes rose 16.2% to 23,839 units (prev. yr. 20,523). In the year to the end of October, 232,056 units (prev. yr. 188,275/+23.3%) were sold. The MINI Countryman continued to report strong sales with 8,645 vehicles sold last month (prev. yr. 3,525/+145.2%). The newest and fifth [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086052_highRes1.jpg" rel="lightbox-21271"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086052_highRes1-640x285.jpg" alt="" title="P90086052_highRes" width="640" height="285" /></a></p>

<p>The MINI brand achieved a new sales record for October. Volumes rose 16.2% to 23,839 units (prev. yr. 20,523). In the year to the end of October, 232,056 units (prev. yr. 188,275/+23.3%) were sold. The MINI Countryman continued to report strong sales with 8,645 vehicles sold last month (prev. yr. 3,525/+145.2%).<span id="more-21271"></span></p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-08-at-9.36.04-PM.png" rel="lightbox-21271"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-08-at-9.36.04-PM-640x172.png" alt="" title="Screen Shot 2011-11-08 at 9.36.04 PM" width="640" height="172" class="alignleft size-medium wp-image-21272" /></a></p>

<p>The newest and fifth member of the MINI family, the MINI Coupé also got off to an excellent start in October. Robertson: “When we launched the new MINI ten years ago, we created the premium small-car segment. Since then, we’ve been busy growing the MINI family. New additions to the line-up have propelled MINI to new sales records. And now with the new MINI Coupé and MINI Roadster, we fully expect MINI’s momentum to continue.”</p>
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		<title>Wales Rally Preview: MINI WRC Team Comes Home</title>
		<link>http://www.motoringfile.com/2011/11/08/wales-rally-preview-mini-wrc-team-comes-home/</link>
		<comments>http://www.motoringfile.com/2011/11/08/wales-rally-preview-mini-wrc-team-comes-home/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 06:51:33 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Countryman WRC]]></category>
		<category><![CDATA[Motorsports]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21268</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90075076_highRes11042011.jpg" rel="lightbox-21268"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90075076_highRes11042011-640x312.jpg" alt="" title="P90075076_highRes11042011" width="640" height="312" </a/></a></p>

<p>Official Release: The MINI WRC Team is now heading home for Wales Rally GB and the final round of the FIA World Rally Championship. The UK’s forest stages are famous worldwide and an event including them has been part of the WRC since its inception in 1973. Not only is the team based in the UK, but this is also a home event for Kris Meeke (GB) and Paul Nagle (IR) in their MINI John Cooper Works WRC. Meanwhile for their team-mates, Dani Sordo (ES) and Carlos del Barrio (ES), Wales has proved a happy hunting ground in the past.<span id="more-21268"></span></p>

<p>Meeke made his WRC debut in Wales back in 2005 and then his last visit to the event was in 2006. Sordo has considerably more experience here, as he has competed on the event every year since 2006 and in 2008 and 2009 was on the podium. Even though this is only the sixth WRC event for the team, the results have exceeded expectations with two podiums and several fastest stage times. This week both drivers have been testing at Walters Arena in South Wales in preparation for the event.</p>

<p>At Rally GB, Bosch is partnering the team as it celebrates its 125th anniversary. The MINI John Cooper Works WRC features several key Bosch components, including the engine’s high pressure direct injection fuelling system; the throttle body; and numerous pressure and temperature sensors around the car. Both the sophisticated high pressure fuel pump and throttle are standard road car parts.</p>

<p><strong>David Richards, Team Principal:</strong></p>

<p>“We have already enjoyed a far better year than anyone could ever have expected but as our focus over the last few months has been on tarmac development, another podium result would be a surprise finish to a year that has far exceeded everyone’s expectation. Yet, I’m certain that both drivers are looking forward to a strong performance on the MINI WRC Team’s British debut in front of our home fans.”</p>

<p><strong>Dani Sordo (MINI John Cooper Works WRC No 37):</strong></p>

<p>“I like the rally a lot even though it is really difficult. It is usually wet and so the roads are very muddy. Even though I do remember some good weather, there is still the mud. There are a lot of new stages for me so it will be difficult to get the pace notes right, but this is something I shall work on with Carlos. The car should be okay there. We have done some testing which has been good, so I am happy going into the event.”</p>

<p><strong>Kris Meeke (MINI John Cooper Works WRC No 52):</strong></p>

<p>&#8220;Without a rally in Ireland, this is as near to a home event as it gets for me. I did my first ever rally in Wales and grew up doing British championships, so feel very much at home there as it is terrain I felt quite comfortable on. We have to keep our expectations in check, even though I am sure we will have a lot of local support. The good thing is we have a level playing field in Wales, as there are lots of new stages this year and they are even new for the championship regulars. The conditions should be consistent for everyone and this will allow us to assess our car on the event. I would certainly like to finish the season on a high.”</p>

<p><strong>Robert Bosch UK President Peter Fouquet:</strong></p>

<p>“Bosch Original Equipment, Bosch Motorsport and Bosch Engineering are delighted to be celebrating the Bosch 125th anniversary with its BMW/MINI customer at Rally GB. The company has been a long time supplier of technology, components and systems to BMW at its Hams Hall engine plant and the MINI production facility in Oxford. The rally will provide Bosch engineers with an opportunity to gain direct customer feedback on components driven under such testing conditions.”</p>

<p><strong>History and Background:</strong></p>

<p>While the names Clocaenog, Gartheiniog, Dyfi and Myherin may not be the easiest to pronounce for anyone who is not Welsh, they are names that are synonymous with rallying in Wales and therefore well known. However, while some of the famous stages are included in the route of this year’s rally, there are many new ones.</p>

<p>It was in 2000 that this event, previously known as the RAC Rally which visited England, Scotland and Wales, was confined to just the Welsh stages. The one thing that is predictable about the event is that the weather in Wales in November is far from predictable. The competitors could face conditions that range from warm autumnal sunshine to snow and ice, or anything in between.</p>

<p>The rally goes the length and breadth of the country, as the Rally HQ is in Cardiff right down south, the permanent service park is in the Royal Welsh Showground in Builth Wells in mid-Wales, and the start and first stage around the Great Orme are in Llandudno in the north.</p>

<p>The start on Thursday in Llandudno is at 14.30. The crews then complete three stages over 25.25 kilometres before returning to this seaside town for an overnight halt, with the first car due in parc fermé at 18.55. On Friday the first car out of parc fermé is at 05.30. The crews will then complete four stages before arriving for service in Builth Wells at 12.00. In the afternoon there are another four stages before another service halt and then the journey to Cardiff, where the first car is due at 20.47 after 142.87 kilometres of stages. Day three starts from Cardiff at 06.00. The cars then head to Builth Wells for service, and during the day complete another six stages and 128.06 kilometres of stages before arriving back at Cardiff at 19.16. For the final day the first car leaves Cardiff at 04.55 and there are another six stages and 84.04 kilometres of competition, including Monument which is the 4.36 kilometre Power Stage at 12.11. After the final service in Builth Wells the first car is due back in Cardiff at 14.52. In total there are 354.97 kilometres of stages in a total distance of 1860.60 kilometres.</p>
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		<title>MINI Roadster: The Advertising Blitz</title>
		<link>http://www.motoringfile.com/2011/11/03/21204/</link>
		<comments>http://www.motoringfile.com/2011/11/03/21204/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 02:09:24 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[R59 (Roadster)]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=21204</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086685_highRes.jpg" rel="lightbox-21204"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086685_highRes-640x453.jpg" alt="" title="P90086685_highRes" width="640" height="453" </a/></a></p>

<p><em>The wraps are off of the new MINI Roadster. Now it&#8217;s time to tell the public about it. Enter the advertising campaign. </em></p>

<p>Official Release: The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With its special licence to go on a new adventure each day, it&#8217;s the equal of its accomplice, the MINI Coupé, in every way. Whether it&#8217;s in Jamaica or in sunny Istanbul – MINI fans worldwide will have some real driving fun. This is clear from the current cross-media campaign with the start of the online film &#8220;Saturday in Istanbul&#8221;. The reveal film can be seen from now on at http://youtu.be/v04D-53Lh5M and on the MINI Brand channel at www.youtube.com/MINI. TV, print and social web elements will follow from January 2012.</p>

<p><em>Full gallery and video after the break</em><span id="more-21204"></span></p>

<h2>TV and print</h2>

<p>&#8220;Another Day. Another Adventure.&#8221; – in the TV spot, the lust for adventure takes the new MINI Roadster to the metropolis of Istanbul. After using Rio de Janeiro, Iceland and Hong Kong as locations, the rising sun over the Bosporus offers plenty of potential for following less familiar paths. As the campaign claim announces, the &#8220;Saturday in Istanbul&#8221; spot once again presents a very special challenge for the new MINI Roadster. The American director Peter Berg, who is famous for films such as &#8221; Hancock&#8221; and &#8220;Very Bad Things&#8221;, is responsible for the filming of the TV spot. The EMMY-nominated director has a great sense of humour, and will be presenting the new MINI Roadster from January 2012 in a way that is both entertaining and breathtaking. The music was written by the famous Turkish musician Orhan Gencebay (&#8220;Hayat Kavgasi&#8221;). The accompanying print advertisements and posters also awaken a desire for adventure with the MINI Roadster.</p>

<p>The print campaign shows the youngest member of the MINI family alone or with its accomplice, the MINI Coupé. Amusing and innovative slogans round off the print campaign.</p>

<script src="http://player.ooyala.com/player.js?=1&#038;embedCode=RwZmxyMjojasksJEG1Vt6jmj_fLqNZ76&#038;deepLinkEmbedCode=RwZmxyMjojasksJEG1Vt6jmj_fLqNZ76&#038;video_pcode=hyMGM6r5IuEWxvTfeWSreJDTxPRn&#038;width=640&#038;height=360"></script>

<h2>Social Media</h2>

<p>MINI fans particularly love the &#8220;All the Wrong Places&#8221; social media campaign, which was created by MINI in cooperation with VICE. In line with the campaign claim &#8220;Another Day. Another Adventure.&#8221;, our &#8220;Adventure Man&#8221; accompanies the MINI Coupé on its adventurous trip. The most exotic places and cultures around the globe are discovered. But the driver and the MINI Coupé are not alone on their voyage of discovery. MINI fans can not only follow their hero&#8217;s adventures online – they can also experience them directly, with a bit of luck. For each of the five adventures in all, a co-pilot from the MINI community will have the chance to go travelling with the &#8220;Adventure Man&#8221;. These special adventures will be presented as an online film in the social web. The first of the five documentary episodes shows the first lucky co-pilot&#8217;s trip in Japan. It can be seen from 14 November on MINI&#8217;s Facebook page, on MINIspace.com, on the MINI channel at youtube, and on the VICE website www.vice.com/allthewrongplaces. A further clip will follow every three weeks. The fifth episode with the new MINI Roadster offers the last chance to experience an extraordinary adventure with the latest member of the MINI family in Jamaica. From 21 November 2011, MINI fans will be able as usual to upload their personal profile to Facebook, at www.facebook.com/MINI, and to tell MINI why they are the perfect co-pilot for the turbulent excursion to Jamaica with the MINI Coupé.</p>

<iframe width="640" height="360" src="http://www.youtube.com/embed/v04D-53Lh5M?rel=0" frameborder="0" allowfullscreen></iframe>

<p>The creative agency responsible for the central campaign is BSUR, Amsterdam. Further information on country-specific adaptations of the campaign will follow later.</p>

<h2>Gallery</h2>


<a href='http://www.motoringfile.com/2011/11/03/21204/p90086690_highres/' title='P90086690_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086690_highRes-150x150.jpg" class="attachment-thumbnail" alt="P90086690_highRes" title="P90086690_highRes" /></a>
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<a href='http://www.motoringfile.com/2011/11/03/21204/p90086688_highres/' title='P90086688_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086688_highRes-150x150.jpg" class="attachment-thumbnail" alt="P90086688_highRes" title="P90086688_highRes" /></a>
<a href='http://www.motoringfile.com/2011/11/03/21204/p90086687_highres/' title='P90086687_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086687_highRes-150x150.jpg" class="attachment-thumbnail" alt="P90086687_highRes" title="P90086687_highRes" /></a>
<a href='http://www.motoringfile.com/2011/11/03/21204/p90086686_highres/' title='P90086686_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086686_highRes-150x150.jpg" class="attachment-thumbnail" alt="P90086686_highRes" title="P90086686_highRes" /></a>
<a href='http://www.motoringfile.com/2011/11/03/21204/p90086684_highres/' title='P90086684_highRes'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/11/P90086684_highRes-150x150.jpg" class="attachment-thumbnail" alt="P90086684_highRes" title="P90086684_highRes" /></a>
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		<title>World Premier: MINI Roadster</title>
		<link>http://www.motoringfile.com/2011/10/30/world-premier-mini-roadster/</link>
		<comments>http://www.motoringfile.com/2011/10/30/world-premier-mini-roadster/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 13:51:54 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[R59 (Roadster)]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20737</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-551.jpg" rel="lightbox-20737"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-551-640x413.jpg" alt="" title="MINI-Roadster-55" width="640" height="413"</a/></a></p>

<p>Today MINI takes the wraps off of the last R56 model variant to be released: the MINI Roadster. The Roadster is based on the R58 coupe which in turn is based On a modified R57 convertible chassis. The car will debut late next winter (likely March in the US) and will come in all the flavors seen in the Coupe.</p>

<p>We&#8217;ll have a lot more on the roadster in the week ahead but until then, here are the highlights official release from MINI themselves.</p>

<p><em>Full gallery after the break.</em></p>

<p><h2>Introduction</h2></p>

<p>MINI is pushing ahead with the rigorous expansion of its model family. The latest addition to the range is the MINI Roadster, the sixth model in the brand’s current line-up and the first open-top two-seater in its history. Cutting-edge, typically MINI interpretation of the compact, two-seater sports car concept with manually-opening soft-top roof; first premium car of its kind in the small car segment; unique package appealing to demanding target groups with a penchant for elegant sportiness, spontaneous open-top driving fun and irresistible design; inspiring handling fuelled by powerful engines and sophisticated chassis technology; unrivalled scope for individualisation.<span id="more-20737"></span></p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-105.jpg" rel="lightbox-20737"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-105-640x413.jpg" alt="" title="2012-MINI-Roadster-105" width="640" height="413"</a/></a></p>

<ul>
<li><p>Faithful reproduction of the MINI design language within the proportions of a roadster; clear focus on two-seat design and open-air driving experience; sporting charisma, with short overhangs, powerful over-the-wheel stance and high waistline typical of MINI; unmistakable design features and hallmark details underline the car’s brand identity.</p></li>
<li><p>Three-box body structure with a strikingly stepped rear end; elegantly sweeping roadster look thanks to heavily raked A-pillars and a waistline rising up slightly along the length of the body towards the flat rear end; stands more than 20 millimetres lower than the MINI Convertible; manually operated soft-top roof with straightforward mechanism for spontaneous, rapid opening and closing.</p></li>
<li><p>Full-blooded go-kart feeling and outstanding safety levels thanks to bespoke chassis set-up, low centre of gravity, torsionally rigid body and optimised aerodynamic properties; Electric Power Steering and DSC (Dynamic Stability Control) as standard, DTC (Dynamic Traction Control) with EDLC (Electronic Differential Lock Control) optional (standard in the MINI John Cooper Works Roadster); roll-over bars in polished stainless steel; active rear spoiler extends automatically at 80 km/h (50 mph); MINI John Cooper Works Roadster with standard John Cooper Works aerodynamic kit.</p></li>
<li><p>Focused two-seater concept with stowage area behind the driver and passenger seats, through-loading system and 240-litre luggage area; wide-opening tailgate for comfortable loading; optional: wind protection insert between the roll-over bars.</p></li>
<li><p>Latest-generation four-cylinder engines; most powerful petrol and diesel units in the MINI line-up; MINI TwinPower Turbo technology; MINI John Cooper Works Roadster with 155 kW/211 hp, MINI Cooper S Roadster with 135 kW/184 hp, MINI Cooper Roadster with 90 kW/122 hp, MINI Cooper SD Roadster with 105 kW/143 hp; exemplary efficiency thanks to MINIMALISM technology.</p></li>
<li><p>Bespoke colour and materials concept for upholstery, exterior mirrors, trim elements and Colour Lines; exclusive MINI Yours options and Sport Stripes in contrasting colour provide further individualisation; high-quality standard equipment including speed-sensitive steering assistance, electrically adjustable exterior mirrors, Park Distance Control, air conditioning (MINI Cooper S Roadster, MINI Cooper SD Roadster, MINI John Cooper Works Roadster) and audio system with MP3-compatible CD player and AUX IN connection; options include black headlight housing, xenon Adaptive Headlights, Comfort Access, automatic climate control and the Always Open Timer; wide range of entertainment and communications options: Harman Kardon hi-fi loudspeaker system, MINI navigation system, MINI Connected features including Driving Excitement app, web radio, Google services, RSS news feeds, Mission Control, and in-car use of Facebook and Twitter.</p></li>
</ul>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-23.jpg" rel="lightbox-20737"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-23-640x413.jpg" alt="" title="MINI-Roadster-23" width="640" height="413"</a/></a></p>

<h2>Engine variants</h2>

<p><strong>MINI John Cooper Works Roadster:</strong></p>

<ul>
<li>Four-cylinder petrol engine with MINI TwinPower Turbo technology and numerous technological details carried over directly from motor sport.Displacement: 1,598 cc, output: 155 kW/211 hp at 6,000 rpm, max. torque: 260 Nm/192 lb-ft at 1,850 – 5,600 rpm (280 Nm/207 lb-ft with Overboost at 2,000 – 5,100 rpm). </li>
<li>Acceleration 0–100 km/h (62 mph): 6.5 seconds, top speed: 237 km/h (147 mph). </li>
<li>Average fuel consumption according to EU: 7.3 litres/100 kilometres (38.7 mpg imp), CO2 emissions: 169 g/km.</li>
</ul>

<p><strong>MINI Cooper S Roadster</strong></p>

<ul>
<li>Four-cylinder petrol engine with MINI TwinPower Turbo technology. Displacement: 1,598 cc, output: 135 kW/184 hp at 5,500 rpm, max. torque: 240 Nm/177 lb-ft at 1,600 – 5,000 rpm (260 Nm/192 lb-ft with Overboost at 1,730 – 4,500 rpm). </li>
<li>Acceleration 0–100 km/h (62 mph): 7.0 seconds,</li>
</ul>

<p>top speed: 227 km/h (141 mph). Average fuel consumption according to EU: 6.0 litres/100 kilometres (47.1 mpg imp), CO2 emissions: 139 g/km.</p>

<p><strong>MINI Cooper Roadster</strong></p>

<ul>
<li>Four-cylinder petrol engine with fully variable valve management based on the BMW Group’s VALVETRONIC technology. Displacement: 1,598 cc, output: 90 kW/122 hp at 6,000 rpm, max. torque: 160 Nm/118 lb-ft at 4,250 rpm. </li>
<li>Acceleration 0–100 km/h (62 mph): 9.2 seconds, top speed: 199 km/h (124 mph). </li>
<li>Average fuel consumption according to EU: 5.7 litres/100 kilometres (49.6 mpg imp),
CO2 emissions: 133 g/km.</li>
</ul>

<p><strong>MINI Cooper SD Roadster</strong> (Not available in the US)</p>

<ul>
<li>Four-cylinder turbodiesel with MINI TwinPower Turbo technology. </li>
<li>Displacement: 1,995 cc, output: 105 kW/143 hp at 4,000 rpm, max. torque: 305 Nm/225 lb-ft at 1,750 – 2,700 rpm. </li>
<li>Acceleration 0–100 km/h (62 mph): 8.1 seconds, top speed: 212 km/h (132 mph). </li>
<li>Average fuel consumption according to EU: 4.5 litres/100 kilometres (62.8 mpg imp), CO2 emissions: 118 g/km.</li>
</ul>

<p><strong>Exterior dimensions</strong></p>

<ul>
<li>Length: 3,734 millimetres (MINI Cooper Roadster: 3,728 millimetres, MINI John Cooper Works -Roadster: 3,758 millimetres)</li>
<li>Width: 1,683 millimetres</li>
<li>Height: 1,390 millimetres (MINI Cooper Roadster: 1,384 millimetres, MINI John Cooper Works &#8211; Roadster: 1,391 millimetres)</li>
<li>Wheelbase: 2,467 millimetres</li>
</ul>

<h2>Full Gallery</h2>


<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-52/' title='MINI-Roadster-52'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-52-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-52" title="MINI-Roadster-52" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-45-2/' title='MINI-Roadster-45'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-451-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-45" title="MINI-Roadster-45" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-35-2/' title='MINI-Roadster-35'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-351-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-35" title="MINI-Roadster-35" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-23-3/' title='MINI-Roadster-23'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-232-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-23" title="MINI-Roadster-23" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-55-3/' title='MINI-Roadster-55'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-552-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-55" title="MINI-Roadster-55" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-51-2/' title='2012-MINI-Roadster-51'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-511-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-51" title="2012-MINI-Roadster-51" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-44-2/' title='MINI-Roadster-44'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-441-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-44" title="MINI-Roadster-44" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-104/' title='2012-MINI-Roadster-104'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-104-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-104" title="2012-MINI-Roadster-104" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-50/' title='MINI-Roadster-50'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-50-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-50" title="MINI-Roadster-50" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-49-2/' title='MINI-Roadster-49'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-491-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-49" title="MINI-Roadster-49" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-48-2/' title='MINI-Roadster-48'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-481-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-48" title="MINI-Roadster-48" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-51/' title='MINI-Roadster-51'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-51-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-51" title="MINI-Roadster-51" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-38-2/' title='MINI-Roadster-38'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-381-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-38" title="MINI-Roadster-38" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-33-2/' title='MINI-Roadster-33'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-331-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-33" title="MINI-Roadster-33" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-30-2/' title='MINI-Roadster-30'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-301-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-30" title="MINI-Roadster-30" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-29-2/' title='MINI-Roadster-29'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-291-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-29" title="MINI-Roadster-29" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-26-2/' title='MINI-Roadster-26'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-261-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-26" title="MINI-Roadster-26" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-25-2/' title='MINI-Roadster-25'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-251-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-25" title="MINI-Roadster-25" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-56/' title='MINI-Roadster-56'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-56-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-56" title="MINI-Roadster-56" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-22-2/' title='MINI-Roadster-22'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-221-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-22" title="MINI-Roadster-22" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-21-2/' title='MINI-Roadster-21'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-211-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-21" title="MINI-Roadster-21" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-20-2/' title='MINI-Roadster-20'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-201-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-20" title="MINI-Roadster-20" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-18-2/' title='MINI-Roadster-18'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-181-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-18" title="MINI-Roadster-18" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-16-2/' title='MINI-Roadster-16'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-161-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-16" title="MINI-Roadster-16" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-13-2/' title='MINI-Roadster-13'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-131-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-13" title="MINI-Roadster-13" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-12-2/' title='MINI-Roadster-12'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-121-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-12" title="MINI-Roadster-12" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-11-2/' title='MINI-Roadster-11'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-111-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-11" title="MINI-Roadster-11" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-09-2/' title='MINI-Roadster-09'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-091-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-09" title="MINI-Roadster-09" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-08-2/' title='MINI-Roadster-08'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-081-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-08" title="MINI-Roadster-08" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-07-2/' title='MINI-Roadster-07'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-071-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-07" title="MINI-Roadster-07" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-06-2/' title='MINI-Roadster-06'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-061-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-06" title="MINI-Roadster-06" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-05-2/' title='MINI-Roadster-05'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-051-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-05" title="MINI-Roadster-05" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-04-2/' title='MINI-Roadster-04'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-041-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-04" title="MINI-Roadster-04" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-03-2/' title='MINI-Roadster-03'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-031-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-03" title="MINI-Roadster-03" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-02-2/' title='MINI-Roadster-02'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-021-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-02" title="MINI-Roadster-02" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/mini-roadster-01-2/' title='MINI-Roadster-01'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/MINI-Roadster-011-150x150.jpg" class="attachment-thumbnail" alt="MINI-Roadster-01" title="MINI-Roadster-01" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-119-2/' title='2012-MINI-Roadster-119'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1191-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-119" title="2012-MINI-Roadster-119" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-116-2/' title='2012-MINI-Roadster-116'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1161-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-116" title="2012-MINI-Roadster-116" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-115-2/' title='2012-MINI-Roadster-115'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1151-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-115" title="2012-MINI-Roadster-115" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-109-2/' title='2012-MINI-Roadster-109'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1091-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-109" title="2012-MINI-Roadster-109" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-108-2/' title='2012-MINI-Roadster-108'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1081-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-108" title="2012-MINI-Roadster-108" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-107-2/' title='2012-MINI-Roadster-107'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1071-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-107" title="2012-MINI-Roadster-107" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-106-2/' title='2012-MINI-Roadster-106'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1061-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-106" title="2012-MINI-Roadster-106" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-105-2/' title='2012-MINI-Roadster-105'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1051-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-105" title="2012-MINI-Roadster-105" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-103/' title='2012-MINI-Roadster-103'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-103-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-103" title="2012-MINI-Roadster-103" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-102/' title='2012-MINI-Roadster-102'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1021-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-102" title="2012-MINI-Roadster-102" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-101-2/' title='2012-MINI-Roadster-101'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1011-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-101" title="2012-MINI-Roadster-101" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-100-2/' title='2012-MINI-Roadster-100'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-1001-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-100" title="2012-MINI-Roadster-100" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-99-2/' title='2012-MINI-Roadster-99'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-991-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-99" title="2012-MINI-Roadster-99" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-98-2/' title='2012-MINI-Roadster-98'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-981-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-98" title="2012-MINI-Roadster-98" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-96-2/' title='2012-MINI-Roadster-96'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-961-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-96" title="2012-MINI-Roadster-96" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-95-2/' title='2012-MINI-Roadster-95'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-951-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-95" title="2012-MINI-Roadster-95" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-94-2/' title='2012-MINI-Roadster-94'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-941-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-94" title="2012-MINI-Roadster-94" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-93-2/' title='2012-MINI-Roadster-93'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-931-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-93" title="2012-MINI-Roadster-93" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-92-2/' title='2012-MINI-Roadster-92'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-921-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-92" title="2012-MINI-Roadster-92" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-91-2/' title='2012-MINI-Roadster-91'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-911-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-91" title="2012-MINI-Roadster-91" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-90-2/' title='2012-MINI-Roadster-90'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-901-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-90" title="2012-MINI-Roadster-90" /></a>
<a href='http://www.motoringfile.com/gallery/mini-roadster/2012-mini-roadster-89-2/' title='2012-MINI-Roadster-89'><img width="150" height="150" src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/2012-MINI-Roadster-891-150x150.jpg" class="attachment-thumbnail" alt="2012-MINI-Roadster-89" title="2012-MINI-Roadster-89" /></a>
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<h2>Full Press Release</h2>

<p>The driving fun sewn into the fabric of every MINI never fails to bring a smile to the face. And now it can also be enjoyed – with the roof up or down – in the first model from the brand designed strictly for two people. The MINI Roadster, the sixth model in the British premium carmaker’s current line-up, gives the small car segment another innovative shot in the arm. The typically MINI interpretation of a compact roadster embodies unadulterated sportiness and spontaneous urban driving fun under the open sky. Powerful engines and sophisticated chassis technology with model-specific tuning see to it that the characteristic MINI go-kart feeling is always on tap. And the MINI Roadster’s classical soft-top roof, which can be easily opened and closed manually, ensures open-top driving pleasure can be lapped up at every opportunity.</p>

<p>The faithful reproduction of the hallmark MINI design language within the proportions of a roadster gives the first open-top two-seater in the history of MINI an unmistakable and irresistible charisma. Even with the roof closed the MINI Roadster displays an elegant, sweeping silhouette, with the transition from soft-top to rear end highlighting its characteristic three-box design particularly clearly. This layout encompasses a clear visual separation of the car’s boot (capacity: 240 litres) from the passenger compartment, while a wide through-loading system behind the seats enhances practicality.</p>

<p>The MINI Roadster will be available with a choice of four powerful yet also efficient petrol and diesel engines from launch. The model line-up ranges from the MINI Cooper Roadster (90 kW/122 hp), via the MINI Cooper SD Roadster (105 kW/143 hp) and MINI Cooper S Roadster (135 kW/184 hp), to the sharpest performer of all, the 155 kW/211 hp MINI John Cooper Works Roadster. A quality of chassis technology unparalleled in the small car segment, including Electric Power Steering and Dynamic Stability Control (DSC), combines with the torsionally rigid body (complete with special strengthening elements) and the car’s lower centre of gravity to deliver addictive agility and unbeatable active and passive safety. Meanwhile,
front and head-thorax airbags, an extremely rigid windscreen frame and polished stainless steel roll-over bars fixed to the body join forces in the name of occupant protection. The aerodynamic balance of the MINI Roadster is optimised by an active rear spoiler.</p>

<p>The MINI Roadster underlines its premium character with a high-quality range of standard equipment, including air conditioning (MINI Cooper S Roadster, MINI Cooper SD Roadster, MINI John Cooper Works Roadster), speed- sensitive steering assistance, electrically adjustable exterior mirrors, Park Distance Control, height-adjustable seats and an audio system with MP3- compatible CD player and AUX IN connection. Levels of comfort and individuality can be further enhanced by specifying attractive options such as xenon Adaptive Headlights, black headlight housing, Comfort Access and the Always Open Timer. And the MINI Roadster also offers in-car use of innovative MINI Connected infotainment and communications functions.
The roadster, MINI-style: unique and unmistakable.</p>

<p>The MINI Roadster is not only the sole premium model of its kind in the small car segment, it also ranks as the only open-top two-seater in the brand’s history. The principles of the MINI design language are faithfully reflected in the body design of the new concept. For example, the athletically taut surfaces, harmonious curves and parallel lines typical of MINI cars are complemented by a sloping windscreen frame raked by an extra 13 degrees over the MINI Convertible, a short passenger compartment distilled around two seats, and a flat boot lid. A waistline rising up slightly along the length
of the body to the clearly stepped boot and the deliberately low-slung silhouette – even with the roof closed – give the MINI Roadster an elegantly stretched appearance. At the same time, the new model wears its brand identity on its sleeve thanks to unmistakable design features like the hexagonal contours of its radiator grille, the black border around the lower part of the body, chrome trim strips and surrounds, large circular headlights, vertically stacked rear lights positioned on the outer extremes of the rear end, and the eye-catching surrounds of the side indicators on the front side panels.
With an exterior length of 3,734 millimetres (MINI Cooper Roadster: 3,728 millimetres, MINI John Cooper Works Roadster: 3,758 millimetres), wheelbase of 2,467 millimetres and width of 1,683 millimetres, the dimensions of the MINI Roadster largely mirror those of the MINI Convertible. Standing just 1,390 tall (MINI Cooper Roadster: 1,384 millimeters, MINI John Cooper Works Roadster: 1,391 millimetres), i.e. more than 20 millimetres lower than its four-seater soft-top stablemate, the new two-seater cuts a distinctive, low-slung and elegantly stretched figure from the side. A windscreen frame that is more heavily raked and tapers upwards more sharply than that of the MINI Convertible also gives it a clearly distinguishable appearance when viewed head-on.</p>

<p><strong>Clean, classic, opens and closes with the flick of a wrist: the manually operated soft-top roof.</strong></p>

<p>Another example of the faithful transposition of MINI design into the compact roadster template comes in the form of the robust, all-season durability of the soft-top roof. When closed, the roof – which shares the simple style of classic British roadsters – “cascades” downwards, broadening as it heads towards the body and underlining to fine effect the typically MINI, powerful over-the-wheel stance. When opened, the roof folds down flat behind the seats, keeping the car’s elegantly sweeping lines intact. And since the outer skin of the roof faces upwards, there is no need for any additional cover.
The manual opening and closing mechanism of the soft-top roof allows the driver to usher in his next dose of open-top driving pleasure without a second’s thought. And the roof can be closed again equally quickly to protect the driver and passenger from less welcome weather. The roof is opened by turning the release lever on the windscreen frame though 130 degrees and swivelling the soft-top back in a single movement behind the seats, where it locks into place. The process for closing the roof again is triggered by pressing a button positioned between the roll-over bars, which allows the roof to extend back out of its anchorage points assisted by gas-pressure springs. It can then be pulled forward with the help of the release lever and fixed in place again against the windscreen frame.</p>

<p>Bespoke range of exterior paint finishes, Sport Stripes and interior design elements offer the key to individuality.
A range of two non-metallic and six metallic paint shades are available for the exterior of the MINI Roadster. In keeping with British roadster tradition, the roof remains in black. Sport Stripes, available in three colours for the bonnet, boot lid and rear apron, allow owners to add an extra personal touch. The light-alloy wheels fitted as standard on the MINI Roadster come in 15, 16 or 17-inch formats, depending on the model variant. A selection of other light-alloy wheels are available as an option in the same sizes.</p>

<p>The customary MINI variety of seat and upholstery variants includes ultra- exclusive piped sports seats in the colour shade Toffy. Added to which, black sports seats are also available in Punch Leather with beige-coloured perforations. Trim strips can be ordered in any of six variants, while an extra Chili Red option is also offered for the MINI John Cooper Works Roadster.</p>

<p>A choice of five Colour Lines is also available, and customers may likewise choose to explore the additional, extremely exclusive interior design options offered by the MINI Yours range.</p>

<p><strong>A well-rounded concept delivering driving fun without compromises.</strong></p>

<p>The absence of a rear seat bench allows the MINI Roadster to offer 240 litres of luggage space. Plus, the high-opening tailgate and low boot sill makes it that much easier to load up items of luggage, while a 36 cm (14 in.) wide and 20 cm (approx. 8 in.) high through-loading system that can also be opened from the driver’s or passenger’s seat provides added versatility. The MINI Roadster also comes with larger door bins, three cupholders, and a cross-rack behind the seats.
Another stand-out feature of the MINI Roadster are the stainless steel roll- over bars, the front of which are padded. Together with the reinforced windscreen frame, they provide optimised occupant protection in the event of the car turning over. Dynamically formed contours ensure that the roll-over bars and windscreen frame combine to impressive effect in terms of design, too. The safety equipment on board the new MINI Roadster also includes front airbags and head-thorax airbags integrated into the outer sides of the seat backrests, three-point inertia-reel seat belts including belt force limiters and belt tensioners, and a Tyre Defect Indicator.</p>

<p>Bodyshell stiffening at the rear increases the torsional rigidity of the body and combines with extra-sturdy side sills to enhance the strength of the passenger cell. In addition, the MINI Roadster also features built-in innovative pedestrian protection measures and special stiffening elements in the front section. These result in a slightly higher front axle load rating compared with the MINI, which gives the front wheels extra traction. In addition, the use of
a comparatively lightweight, manually operated soft-top roof lowers the car’s centre of gravity. The impressive body rigidity of the MINI Roadster and its dynamically favourable weight distribution provide the ideal platform for agile and precise handling.</p>

<p>Optimised aerodynamic properties also play their role in a vehicle concept geared to enjoying driving fun to the full. The heavily raked A-pillars and windscreen reduce the frontal area of the body and therefore levels of drag. Added to which, the MINI Roadster is fitted with an active rear spoiler. Integrated into the tailgate, the spoiler extends automatically as soon as the MINI Roadster reaches 80 km/h (50 mph). When the car’s speed drops back below 60 km/h (37 mph), a four-part control mechanism returns the spoiler to its rest position. The active rear spoiler, which can also be operated manually using a button in the control panel on the windscreen frame, provides 40 kilograms (88 lb) of extra downforce when travelling at maximum speed.</p>

<p><strong>Airflow has been optimised to an even greater degree on the MINI John Cooper Works Roadster. </strong></p>

<p>The most powerful member of the Roadster line-up is fitted with a John Cooper Works aerodynamic kit as standard in a nod to its exceptionally dynamic performance capability Latest-generation four-cylinder engines: addictive sportiness, impressive efficiency.</p>

<p>The MINI Roadster is available with the three most powerful petrol engines and the highest-output diesel unit in the brand’s line-up. The state-of-the-art engines all boast sporty power delivery combined with exemplary efficiency, and all variants of the MINI Roadster carry the Cooper name in their model titles. This reference to legendary ex-Formula One racing car designer John Cooper, who used to race the classic Mini, marks out a car with particular sporting capability.</p>

<p>The MINI Cooper Roadster represents an extremely lively entry point into the Roadster line-up. Its 1.6-litre four-cylinder engine boasts a fully variable valve control system – based on the VALVETRONIC technology used in BMW engines – which sharpens the engine’s responses yet also lowers fuel consumption and emissions. With output rising to 90 kW/122 hp at 6,000 rpm and maximum torque of 160 Newton metres (118 lb-ft) generated at
4,250 rpm, the powerplant accelerates the MINI Cooper Roadster from 0 to 100 km/h (62 mph) in 9.2 seconds and on to a top speed of 199 km/h (124 mph). Its average fuel consumption in the EU test cycle stands at 5.7 litres per 100 kilometres (49.6 mpg imp), while CO2 emissions come in at 133 grams per kilometer.</p>

<p>In addition to fully variable valve control, MINI TwinPower Turbo technology also features a twin-scroll turbocharger and petrol direct injection – a technology package that makes the 1.6-litre engine in the MINI Cooper S Roadster the world’s most efficient in its displacement class. The powerplant develops its maximum output of 135 kW/184 hp at 5,500 rpm. Peak torque of 240 Newton metres (177 lb-ft) is available as low down as 1,600 rpm and can hit 260 Newton metres (192 lb-ft) in a short burst courtesy of the Overboost function. All of which means the MINI Cooper S Roadster powers from 0 to 100 km/h (62 mph) in 7.0 seconds on the way to a top speed of 227 km/h (141 mph). These performance figures contrast with average fuel consumption in the EU test cycle of 6.0 litres per 100 kilometres (47.1 mpg imp) and CO2 emissions of 139 grams per kilometre.</p>

<p>The latest model variant from MINI’s John Cooper Works sub-brand showcases its sporting potential with even greater intent. The MINI John Cooper Works Roadster is powered by a 155 kW/211 hp four-cylinder engine with MINI TwinPower Turbo technology. The 1.6-litre unit generates its maximum output at 6,000 rpm, with peak torque of 260 Newton metres (192 lb-ft) on stream at 1,850 rpm. The Overboost function briefly pushes this figure up to 280 Newton metres (207 lb-ft).
6.5 seconds is all it takes the MINI John Cooper Works Roadster to blast from 0 to 100 km/h (62 mph). Top speed is 237 km/h (147 mph). Added to which, with average fuel consumption in the EU test cycle of 7.3 litres per 100 kilometres (38.7 mpg imp) and CO2 emissions of 169 grams per kilometre, the MINI John Cooper Works Roadster boasts extraordinary efficiency for an open-top car in this output class.</p>

<p>Leading the way in terms of torque and economy, the 2.0-litre diesel engine with MINI TwinPower Turbo technology under the bonnet of the MINI Cooper SD Roadster is the ideal addition to the range of petrol units. The four-cylinder powerplant features an aluminium crankcase, a turbocharger with variable intake geometry, and common-rail direct injection with solenoid-valve injectors, and develops 105 kW/143 hp at 4,000 rpm and peak torque of 305 Newton metres (225 lb-ft) between 1,750 and 2,700 rpm. All this allows the MINI Cooper SD Roadster to dash from 0 to 100 km/h (62 mph) in 8.1 seconds and on to a top speed of 212 km/h (132 mph). The diesel Roadster headlines its outstanding efficiency with average fuel consumption of 4.5 litres per 100 kilometres (62.8 mpg imp) in the EU test cycle and CO2 emissions of 118 grams per kilometer.</p>

<p>The MINI Cooper Roadster and MINI Cooper SD Roadster are equipped as standard with extensive MINIMALISM technology. This further reduces their fuel consumption and emissions thanks to features including Brake Energy Regeneration, the Auto Start/Stop function, Shift Point Display, Electric Power Steering and ancillary components working according to need. The
MINI Cooper Roadster, MINI Cooper S Roadster and MINI Cooper SD Roadster can also be specified with an optional six-speed automatic gearbox with Steptronic function as an alternative to the six-speed manual item
fitted as standard across the MINI Roadster range.</p>

<p><strong>Agile, precise, stable: go-kart feeling in a roadster wrapping.</strong></p>

<p>Teaming up with the powerful engines and customary MINI front-wheel drive, chassis technology of a quality unparalleled in the small car segment imbues the MINI Roadster with the brand’s hallmark driving fun. MacPherson struts at the front axle, a multi-link rear axle, Electric Power Steering with speed- sensitive assistance, powerful brakes offering excellent feel, and bespoke tuning for all chassis components come together to produce a new interpretation of the time-honoured MINI go-kart feeling. Sports suspension, which brings stiffer damper characteristics, sturdier anti-roll bars and upgraded springs, is available as an option.</p>

<p>A Sport Button on the centre console, standard in the case of the MINI John Cooper Works Roadster and optionally available for all other model versions, allows the driver to adjust the car’s steering characteristics and accelerator responses. If the optional six-speed automatic gearbox is specified, pressing this button also shortens shift times.</p>

<p>The standard DSC (Dynamic Stability Control) system selectively brakes individual wheels and reduces engine power to prevent a front or rear-end slide. The system includes ABS anti-lock braking, EBD (Electronic Brakeforce Distribution), CBC (Cornering Brake Control), Brake Assist and Hill Start Assistant. DSC also adds DTC (Dynamic Traction Control) with EDLC (Electronic Differential Lock Control) for the driven axle as standard on the MINI John Cooper Works Roadster and as an option on all other model variants.</p>

<p><strong>MINI Roadster: premium two-seater with high-quality standard equipment and exclusive options.</strong></p>

<p>The interior of the MINI Roadster features – in typical brand style – a large Centre Speedo and a rev counter positioned directly behind the steering wheel. The sports seats fitted as standard in the MINI Cooper S Roadster, MINI Cooper SD Roadster and MINI John Cooper Works Roadster offer outstanding lateral support through quickly-taken corners. Standard specification also includes air conditioning (MINI Cooper S Roadster, MINI Cooper SD Roadster, MINI John Cooper Works Roadster), Park Distance Control with rear sensors, height-adjustable seats and electrically adjustable exterior mirrors.</p>

<p>The comfort and individuality of the MINI Roadster can be further enhanced with items from the range of high-quality options, some unique in the small car segment. For example, Adaptive Headlights and black headlight housing are available in conjunction with the optional xenon headlights. Among the other options customers can choose from are Comfort Access, an on-board computer, a multifunction steering wheel, the Always Open Timer, automatic climate control, heated seats, automatically dimming rear-view mirror and exterior mirrors, an armrest, the storage package, and preparation for a rear luggage carrier rack. Also available as an option are Recaro sports seats in a leather/Dinamica combination with optimised lateral support, extended thigh support, integrated head restraints and an embossed John Cooper Works
by Recaro logo. Customers can also dip into the selection of exclusive options available from the MINI Yours range and ultra-sporty John Cooper Works options and accessories.</p>

<p><strong>Only from MINI Connected: innovative entertainment and communications functions.</strong></p>

<p>The MINI Roadster comes as standard with the radio MINI CD audio system (MINI John Cooper Works Roadster: radio MINI Boost CD), while an extra dose of entertainment pleasure can be specified in the form of the Harman Kardon hi-fi loudspeaker system and USB audio interface. The radio MINI Visual Boost and MINI navigation system link up with a 6.5-inch, high- resolution colour display in the Centre Speedo. If these options are specified, MINI Connected allows Apple iPhone owners access to internet-based services inside the car. The MINI Connected App opens the door to a web radio function, use of Google services, Facebook and Twitter, reception of RSS news feeds, the MINIMALISM Analyser, Mission Control and Dynamic Music functions, as well as the latest Driving Excitement functions, such as Condition Check, Force Meter and digital sports instruments.</p>
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		<slash:comments>11</slash:comments>
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		<title>MINI WRC Team Gunning for the Podium in Spain</title>
		<link>http://www.motoringfile.com/2011/10/22/mini-wrc-team-gunning-for-podium-in-spain/</link>
		<comments>http://www.motoringfile.com/2011/10/22/mini-wrc-team-gunning-for-podium-in-spain/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 12:31:09 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Countryman WRC]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20671</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sordo_gunning_for_podium_news_full.jpg" rel="lightbox-20671"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sordo_gunning_for_podium_news_full.jpg" alt="" title="sordo_gunning_for_podium_news_full" width="580" height="317"</a/></a></p>

<p>After a day at the Rally of Spain the MINI WRC duo is running a respectable 4th and 5th place. But Sordo (who&#8217;s in 4th) is going on the attack Saturday morning, following Friday&#8217;s frustrations in the dust. As the teams head to the service break, Dani has consistently made up ground on Mikko Hirvonen in third place.<span id="more-20671"></span></p>

<p>Special Stage 9:  Hirvonen once again loses time to Dani and Carlos: 2.6 seconds on the final stage before the service break. &#8220;The MINI WRC feels very good,&#8221; says Dani. That is clear to see, as Dani and Carlos set a fast pace. The pair is now just 46.8 seconds off third place.</p>

<p>Kris crosses the line in sixth place and defends his sixth place overall. His closest rival, Mads Ostberg, loses 2.1 seconds to Kris.</p>

<p>Special Stage 8: Dani continues to put Hirvonen under pressure and shows the Finn that he will have to fight all the way to hang onto his podium position. Dani makes up six seconds on Hirvonen on the morning&#8217;s second stage, reducing the deficit to 49.4 seconds.</p>

<p>Kris is just a few seconds slower than Dani on this stage, but has to make way for Sébastien Ogier, which costs him a place in the overall standings. Kris now lies in sixth place overall.</p>

<p>Special Stage 7: Following the dusty Friday, Dani and Carlos are pumped up as they line up on Saturday morning. The pair sets the third fastest time on the longest stage of the rally and also benefits from a puncture for Ogier. This sees Dani and Carlos move into fourth place overall, 55.4 seconds behind Hirvonen in third place.</p>

<p>Kris and Paul also set a fast time on the 45-kilometre special stage, crossing the finish line as fifth fastest. Like Dani and Carlos, the duo moves up a place into fifth overall.</p>

<p>Source: MINI Motorsport</p>
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		<title>BMW Group to Introduce In-Car LTE 4G Connection</title>
		<link>http://www.motoringfile.com/2011/10/21/bmw-group-to-introduce-in-car-lte-4g-connection/</link>
		<comments>http://www.motoringfile.com/2011/10/21/bmw-group-to-introduce-in-car-lte-4g-connection/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 11:51:35 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20642</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083040-1.jpg" rel="lightbox-20642"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083040-1-640x426.jpg" alt="" title="P90083040" width="640" height="426" </a/></a></p>

<p>The bottleneck when it comes to in-car technology isn&#8217;t processing power or storage space. It&#8217;s the speed of connectivity. As we reported last winter BMW is very open about the limits of it&#8217;s EDGE connectivity used in current BMW models (currently MINI has no cellular connectivity in their cars). The answer is LTE or true 4G. With LTE being rolled out throughout the world BMW is preparing for the switch as early as 2013 in some markets. Could we see this in future MINIs? We expect BMW to roll out full car connectivity in MINIs as early as the F56 &#8211; the next generation MINI hatch &#8211; due out in 2013. Whether or not that will be LTE remains to be seen but it would make sense given these new advancements.</p>

<p>So why LTE and not the much more prevalent 3G?<span id="more-20642"></span></p>

<p>Even 3G has it&#8217;s issues with stream quality and latency. The videos are transmitted in low resolution, and inadequate network coverage in some areas can cause problems with video and audio stuttering or dropouts.</p>

<p>These problems will soon be a thing of the past with the arrival of the new LTE (Long-Term Evolution) standard. LTE, also known as 4G, is a fourth-generation wireless standard and the next major technology standard after GSM (2G) and UMTS/HSPA (3G).</p>

<h2>High bit rates, low latency.</h2>

<p>The main highlight of LTE is that it combines extremely high bandwidth with very low latency. Whereas UMTS/HSPA can currently achieve theoretical downlink speeds of up to 14 Mbit/s, LTE is around ten times faster. With peak downlink speeds of 150 Mbit/s and latency in the tens of milliseconds, the mobile internet experience provided by LTE is on a par with, or may even surpass, the kind of quality previously confined to home computers with a landline connection. Uplink speeds for this standard will be in the order of 50 Mbit/s. The higher bit rates are achieved by using state-of-the-art modulation and coding methods and multiple antenna technology.</p>

<p>Low latency is a key factor for ensuring high-quality, delay-free operation. Latency is amongst other things a measure of the speed with which the network processes inputs. The extremely low latency offered by LTE is an important enabler for new functions in the car which are supported not by onboard processing power but by backend servers. The combination of low delay times (thanks to the high transfer speeds) and high backend computing power also brings data-intensive cloud applications ever closer. The delegating of processing-power-intensive operations to high-performance backend servers so that the necessary computing power does not have to be available on board the vehicle also reduces space requirements and therefore offers scope for reducing vehicle weight and energy consumption.
LTE also provides better area coverage than previous mobile phone networks, since it can operate not only in the high-frequency 2.6 GHz range but also at low frequencies in the 800 MHz range which have better physical propagation characteristics. The high bandwidth is therefore also available when travelling at high speeds. So LTE can continue to offer high-speed internet access even on motorways and main roads.</p>

<p>Another feature of LTE is the possibility of prioritising specific data packets. For example, the new backend configuration makes it possible to give highest priority to services which must not be interrupted, in order to increase the probability of continuous transmission. This would have particular advantages for safety- related functions.</p>

<h2>Efficient use of air interface.</h2>

<p>One reason for LTE’s high transfer speeds is its high spectral efficiency. Spectral efficiency is the number of bits that can be transmitted per second per Hertz of bandwidth. LTE currently offers a peak spectral efficiency of 16, compared with just 0.2 for GSM. This means LTE offers 80 times more bandwidth.</p>

<p>“LTE makes much better use of the air interface. Over-the-air data traffic can be managed far more efficiently with this technology.” (Dr Michael Schraut, Head of the Information and Communication Team, BMW Group Research and Technology)</p>

<p>Another first for LTE is the use of multiple antenna systems, that is to say two physically separate transmitting (and two receiving) antennas operate on the same frequency at the same time. The different streams can be identified by their different signal paths. Known as MIMO (Multiple-Input Multiple-Output), this principle provides the high reception performance necessary to support high bit rates. In the research prototype developed by BMW Group Research and Technology, the LTE antennas are integrated in the typical BMW roof fin.</p>

<h2>LTE in the car.</h2>

<p>The big challenge when it comes to in-car LTE application is to ensure that LTE’s advantages of faster transfer speeds, combined with sufficient bandwidth and spectral efficiency, continue to be maintained while the vehicle is on the move. Peak bit rates will not be available at every point on the route and there may be wide variations depending on factors such as the position of the vehicle in relation to the stationary transmitter, or line-of-sight conditions. The on-board reception systems must be designed to compensate for signal fluctuation in the moving vehicle and also for Doppler shifts.
BMW Group Research and Technology is therefore conducting intensive research, in parallel with extensive live testing, to evaluate the performance of LTE in in-car applications. The live tests are being carried out in urban conditions in Munich and in the surrounding rural area. The focus is on evaluating parameters such as transmission characteristics, latency times and transfer speeds under real-world conditions. Initial promising results show peak download speeds of up to 70 Mbit/s, with average speeds of 23 Mbit/s in town. Overall, the tests show significantly improved area coverage combined with the improvement in bit rates.</p>

<p>“LTE will ensure continued delivery of a perfect in-car BMW ConnectedDrive experience. It will also allow us to provide new, innovative functions.” (Michael Schraut)</p>

<p>The services already offered by BMW ConnectedDrive can benefit greatly from the improved speed, performance and area coverage offered by LTE. Server- based services such as video or music streaming to the car will become more attractive thanks to the high bandwidth and low latency offered by LTE.
BMW Group Research and Technology is also investigating other application scenarios – for example outsourcing of traffic sign recognition to backend servers. The front-mounted camera would scan the signs and stream the information via LTE to the backend server. There an algorithm would identify the signs – including new, unfamiliar ones – and send back the relevant information to the vehicle. This would provide a simple and convenient way of keeping this driver assistance system state-of-the-art and abreast of new traffic signs throughout the life cycle of the vehicle.</p>

<h2>When will LTE be here?</h2>

<p>That question is quickly answered: LTE is here already. It is now available in?20 countries via 29 commercial networks. In the USA, the first LTE-capable smartphones are already on the market and some operators both in the USA and in Germany are predicting that LTE will be as big as the current UMTS network as early as 2013. The better area coverage means the high bandwidth will also be available when travelling on motorways and main roads. As soon as these goals in terms of availability and area coverage are realised, the BMW Group will be excellently positioned to take its in-car BMW ConnectedDrive services to a new level.</p>

<p>Source: BMW</p>
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		<title>BMW/MINI Opening International App Centers, Starting in Shanghai</title>
		<link>http://www.motoringfile.com/2011/10/18/bmwmini-opening-international-app-centers-starting-in-shanghai/</link>
		<comments>http://www.motoringfile.com/2011/10/18/bmwmini-opening-international-app-centers-starting-in-shanghai/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 01:50:46 +0000</pubDate>
		<dc:creator>Nathaniel Salzman</dc:creator>
				<category><![CDATA[MINI Connected]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20649</guid>
		<description><![CDATA[[Official Release] With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI Connected links up with a simple USB connection and the MINI Connected App to turn the smartphone into [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/ChinaAppCenter.jpg" rel="lightbox-20649"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/ChinaAppCenter-640x381.jpg" alt="" title="ChinaAppCenter" width="640" height="381" class="alignleft size-medium wp-image-20651" /></a></p>

<p>[<strong>Official Release</strong>] With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI Connected links up with a simple USB connection and the MINI Connected App to turn the smartphone into a central interface for infotainment inside, and relating to every aspect of, the car. This technology has provided the launch pad for an all-new in-car infotainment experience. In spring 2011 this interface and app were also made available for BMW vehicles in the form of BMW Apps and BMW Connected. Added to which, the BMW Group has since expanded the app concept to include the internet-based services from BMW Online (available since 2001) and, this summer, also BMW Live. Other compatible apps – and therefore services – from third-party providers can also be integrated into the concept and used in BMW and MINI vehicles.<span id="more-20649"></span></p>

<p><strong>Scope for rapid and flexible expansion.</strong><br />
With the app concept – using either the application-based integration of a smartphone or a browser inside the vehicle – the BMW Group developers have created a highly flexible and still unrivalled platform. Indeed, the functional scope of the vehicle can be significantly broadened with the help of vehicle-specific apps certified by the BMW Group, enabling functions such as web radio, Google<sup>TM</sup> Local Search and Facebook<sup>TM</sup> to be used inside the vehicle safely and in convenience. But that is only the start. The app concept allows the range of functions to be expanded almost infinitely. Updating the app or installing another compatible app brings new functions into the car – without the need for any modifications to the car itself.</p>

<p>“For us, the whole issue of apps is about not only the individual functions inside the vehicle, such as web radio or Google, but also the avenues this opens up to us beyond them. This technology makes our vehicles fit for the future.” (Florian Reuter, Product Management MINI Connected)</p>

<p><strong>Market-led solutions – worldwide. The BMW AppCenters.</strong><br />
In addition to speed, flexibility and personalisation options, the app concept also opens up significant potential for solutions tailored to specific markets. And that prompted the BMW Group to add a third AppCenter, in a joint project with the BMW Group ConnectedDrive Lab China in Shanghai, to complement the first AppCenter in Munich’s Research and Innovation Centre and its American counterpart at the BMW Group Technology Office USA in Mountain View, California.</p>

<p>“Where ConnectedDrive is concerned, we want to maintain our edge in future as well. That is why, alongside the existing AppCenters in the Research and Innovation Centre in Munich and at the BMW Group Technology Office in Mountain View, we have established a new BMW Group ConnectedDrive Lab in Shanghai. Together with my colleagues from the development department, I was able to visit the lab this summer. Even before completion of the new premises, our colleagues over there are already working on developing the first apps specifically aimed at the Asian marketplace.” (Dr. Klaus Draeger, Member of the BMW AG Board of Management, Development)</p>

<p>Extending its development capacity in this way underlines the great importance which the BMW Group attributes to the subject of applications. The three AppCenters in Munich, Mountain View (California) and Shanghai form a network that is working on the research and development of forward-looking apps for smartphones and browser-based technologies. With its three locations, the BMW Group is in a position to optimally meet differing customer requirements and the desire for a geographically relevant range of apps.</p>

<p>“The regional proximity of the AppCenter in Mountain View to Silicon Valley allows us in-depth insights into and exciting collaborations with highly innovative and creative start-ups.” (Dirk Rossberg, Head of BMW Group Technology Office USA)
The AppCenter in Shanghai factors the needs of the Asian market into its development work, which means that, in conjunction with its Munich location, the BMW Group can drive developments forward with its fingers firmly on the pulse of the time. All three AppCenters work as part of a network using identical platforms, technologies and software components. Short development times of between two and 12 months allow the swift implementation of premium-quality market-led and brand-specific solutions. The focus of the developers is primarily on apps in the areas of community, car-related functions, infotainment and location-based services. Depending on the brand and the targets, the focus can shift and be expanded to meet specific requirements – for, as the BMW Group experts predict, this is going to be a hot topic of the future.</p>

<p><strong>BMW Group ConnectedDrive Lab China.</strong><br />
In addition to the market-led offerings for BMW Apps and MINI Connected, further software topics fall within the lab’s remit as well. Asia-specific features for the display and operating concept and for driver assistance systems (e.g. traffic sign recognition) can be optimally developed on location thanks to an intercultural, predominantly Chinese team. Moreover, it allows activities such as the development of an open source infotainment platform as part of GENIVI to be directly linked to the Asian markets. Needless to say, the developers are working in close consultation with the heart of BMW Group development at Munich’s Research and Innovation Centre.</p>

<p>“It is really exciting to be leading a young, interdisciplinary team here in China as part of a global development network. As a megacity, Shanghai is a globally significant location for innovations and trends. It’s a place where groundbreaking impulses are generated for design, mobility and the key technologies of the future. After just a few months we are delighted that, with our team of 20 highly qualified and motivated developers, display and operating concept designers and software experts, we are already able to present the first tangible results for series development.” (Alexis Trolin, Head of BMW Group ConnectedDrive Lab China)</p>

<p><strong>Third-party apps from external providers.</strong><br />
In addition to the special functions it has created itself, the BMW Group is also using the technical capability provided by MINI Connected and BMW Apps as a platform for the integration of services from other providers. These “third-party apps” will allow a host of infotainment functions which customers already use at home to be transferred seamlessly to the car and operated by the driver. And that means they will have access to the services they want – such as personalised music streaming – at all times, whether they are on foot or travelling in the car.</p>

<p>“With third-party apps we’re aiming to give customers the chance to select the provider they prefer, or at least one they are familiar with, for each specific application. In addition, when it comes to new functions through other apps we can, of course, also recommend a provider offering the service they are seeking.” (Andreas Schwarzmeier, BMW ConnectedDrive)
By opening up this platform to apps from other providers, the BMW Group is underlining its leading position in both the integration of mobile devices into its cars and the introduction of internet-based in-car services. Development times are getting even shorter, and the selection of products wider and more customer-specific. And, most importantly, local requirements can be covered to optimum effect by a diverse structure underpinning the available services. In the USA, BMW Apps and MINI Connected customers can already use the popular and cost-free personalized internet radio service Pandora®.
“Our aim for the future is to take our cooperation with premium infotainment providers to the next level in order to give our customers in-car access to the services they already use at home.” (Andreas Schwarzmeier)</p>

<p>Only apps which meet the requirements of the BMW Group for in-car use are certified and approved by the BMW Group for MINI Connected or BMW Apps. Development partners assist the BMW Group to this end with suitable guidelines, tools and car-related expertise.</p>

<p><strong>Innovative functions, adapted to the brand.</strong><br />
The flexibility of the local interface is also evident in the brand-specific development of BMW Apps and MINI Connected. Both apps offer access to web radio and Facebook, for example, but MINI Connected also features driving and community-oriented functions such as the MINIMALISM Analyser and Mission Control. BMW Apps, meanwhile, serves the need for seamless functionality and ease of information access with functions such as the integration of the iPhone calendar.</p>

<p>“MINI drivers are different from BMW drivers. That’s why it’s important for us to be able to offer them a specially developed service – in the form of MINI Connected. This also applies to apps from third-party providers. Here we can work effectively with exciting external partners to give customers access to their services inside the MINI.” (Florian Reuter)
The latest version of MINI Connected already offers up to ten different functions, but the developers at the BMW Group are also working on the integration of additional features. As well as the integration of streaming podcast services and virtual travel guides, foursquare® would enable the community area of MINI Connected to expand to include the link-up with location-based services and social networking. Customers can use foursquare to explore their surroundings or check out a nearby restaurant, for example, and to access any tips the community can offer. They can also see where their friends are 
hanging out.</p>

<p>“We have a local interface, which can be adapted along individual and customer-specific lines so that every customer – BMW or MINI – can access a set of functions which suit their personal requirements.” (Uwe Higgen, Head of the BMW Group AppCenter in Munich)</p>

<p><strong>Personalising applications in BMW Online.</strong><br />
From this summer, BMW ConnectedDrive customers have been able to widen their app experience beyond iPhone-based BMW Apps to include browser-based applications from BMW Online. Added to which, they can use their internet-compatible smartphone to access the latest applications from BMW via BMW Live. For example, BMW offers all customer groups and markets a constantly updated and configurable range of functions. To enable this browser-based functionality, the car needs to be specified with BMW ConnectedDrive and have an Internet connection – either via the integrated SIM card or the customer’s mobile phone – to the backend servers on which the applications are running. The applications can then be selected from the menu of the on-board system via BMW Online or BMW Live and accessed immediately. In this way, the BMW ConnectedDrive package offers comfortable access to the desired applications, in the style you would expect from BMW.</p>

<p>“With BMW Online and BMW Live, MINI Connected and BMW Apps, we are offering a range of technically contrasting but complementary solutions which appeal to different customer groups. Keeping both smartphone and backend applications separate from overall car development will allow our models to stay at the leading edge of technology over a period of years.” (Uwe Higgen)</p>

<p><strong>Leadership stretching back years.</strong><br />
The BMW Group already has something of a tradition when it comes to taking the lead as an innovator in the integration of CE devices. In 2004 the BMW Group became the world’s first carmaker to allow the Apple iPod to be integrated into the audio system of its models. Indeed, the BMW Group exclusively unveiled the first technology solution for the integration of the iPhone into the infotainment system of its cars just in time for the device’s launch in 2007. Also, since March 2011 the iPod Out function has allowed the familiar Apple iPod interface to be displayed in the car’s on-board monitor and operated via the iDrive Controller or multifunction steering wheel. Since the vehicle can thus access the iPod function of the iPhone directly, BMW also offers customers all the native add-ons for the iPod, such as the Genius function, which searches the user’s music library and automatically compiles playlists of tracks that go well together.</p>
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		<title>An In-Depth Look at BMW’s Future Laser Headlights</title>
		<link>http://www.motoringfile.com/2011/10/10/an-in-depth-look-at-bmw%e2%80%99s-future-laser-headlights/</link>
		<comments>http://www.motoringfile.com/2011/10/10/an-in-depth-look-at-bmw%e2%80%99s-future-laser-headlights/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 12:36:25 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20577</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083013.jpg" rel="lightbox-20577"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083013-640x426.jpg" alt="" title="P90083013" width="640" height="426" </a/></a></p>

<p><a href="http://www.bimmerfile.com/2011/09/01/laser-light-show-bmw-developing-laser-power-headlights/">A month back</a> BMW surprised the automotive world by announcing that they&#8217;re working on adapting lasers for use as headlights on future models. Now we&#8217;ve got details as to how they&#8217;ll actually do it. When will we see it on the road? It&#8217;s a safe bet that technology like this will show up first on BMW&#8217;s most premium products before moving throughout the range. And with that the next 7 Series would seem to be a perfect candidate in 2015. So how does this affect MINI? As with all BMW Group technologies, we do expect this to eventually make it to BMW&#8217;s smallest brand. And even if it&#8217;s ten years out, it&#8217;s still interesting to imagine.</p>

<p>Official Release: As a globally successful carmaker within the premium segment, the BMW Group attaches the utmost importance to advanced technology in all sectors of automotive manufacturing. Exclusive innovations and technological leaps secure BMW’s lead amongst the competition. In the field of exterior vehicle lights, BMW also leads the way for example with full-LED headlights for the BMW 6 Series and with new developments such as the Anti-dazzle High-Beam Assistant, as well as with Dynamic Light Spot. The latter refers to a marker light system that automatically illuminates pedestrians in good time, thereby guiding the driver’s attention to them.<span id="more-20577"></span></p>

<p>After LED technology, laser light is the next logical step in car lighting development. BMW engineers are currently already working on the introduction of laser light as a further pioneering technology for series production within a few years. Laser light could then facilitate entirely new light functions for even more safety and comfort and at the same time contribute significantly through its higher degree of efficiency towards a saving in energy and fuel respectively.</p>

<p><a href="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90081743.jpg" rel="lightbox-20577"><img src="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90081743-640x426.jpg" alt="" title="P90081743" width="640" height="426" class="alignleft size-medium wp-image-15983" /></a></p>

<p><strong>Laser light produces virtually parallel light beams.</strong></p>

<p>By definition, laser lighting is radically different from sunlight, and also from the various types of artificial lighting in common use today. For a start, laser lighting is monochromatic, which means that the light waves all have the same length. And it is also what is known as a “coherent” light source, which means that its waves have a constant phase difference. As a result, laser lighting can produce a near-parallel beam with an intensity a thousand times greater than that of conventional LEDs. In vehicle headlights, these characteristics can be used to implement entirely new functions. Also, the high inherent efficiency of laser lighting means that laser headlights have less than half the energy consumption of LED headlights. Simply put, laser headlights save fuel.</p>

<p>The intensity of laser light poses no possible risks to humans, animals or wildlife when used in car lighting. Amongst other things, this is because the light is not emitted directly, but is first converted into a form that is suitable for use in road traffic. The resulting light is very bright and white. It is also very pleasant to the eye and has a very low energy consumption.</p>

<p><a href="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083017.jpg" rel="lightbox-20577"><img src="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083017-640x426.jpg" alt="" title="P90083017" width="640" height="426" class="alignleft size-medium wp-image-15986" /></a></p>

<p><strong>Laser diodes are already in use today in the consumer sector.</strong></p>

<p>Completely safe laser lighting technology is already in use in a variety of consumer products, though in many cases this is a product feature that goes unnoticed by the customer. That won’t be the case when this technology is used in cars, however, as planned by BMW. Here the whole point is that the advantages should be noticeable and visible. A further feature of laser technology, which has important implications, is the size of the individual diodes. With a length of just ten microns (?m), laser diodes are one hundred times smaller even than the small, square-shaped cells used in conventional LED lighting, which have a side length of one millimetre. This opens up all sorts of new possibilities when integrating the light source into the vehicle. The BMW engineers have no plans to radically reduce the size of the headlights however, although that would be theoretically possible. Instead, the thinking is that the headlights would retain their conventional surface area dimensions and so continue to play an important role in the styling of a BMW, while the size advantages could be used to reduce the depth of the headlight unit, and so open up new possibilities for headlight positioning and body styling.
A further advantage of laser lighting technology, and one which the BMW engineers intend to use to full effect, is its high inherent efficiency. A single statistic will make this clear: whereas LED lighting generates only around
100 lumens (a photometric unit of light output) per watt, laser lighting generates approximately 170 lumens. With statistics like this, it is not surprising that BMW is also planning to take advantage of laser lighting technology to increase the efficiency of the overall vehicle. And appropriately enough it is in a concept vehicle from the new BMW i sub-brand, the BMW i8 Concept, that laser lighting will get its first airing. After all, BMW i stands for a new premium concept that is strongly oriented towards sustainability.</p>

<p><a href="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083016.jpg" rel="lightbox-20577"><img src="http://s3.bimmerfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90083016-640x426.jpg" alt="" title="P90083016" width="640" height="426" class="alignleft size-medium wp-image-15985" /></a>
<strong>Laser lighting: high efficiency and safety.</strong></p>

<p>Safety is a key consideration in the development of laser lighting for use in passenger cars. For BMW, the complete eye safety of this technology for all road users and its complete reliability in day-to-day use have top priority. Importantly, therefore, before the light from the tiny laser diodes is emitted onto the road, the originally bluish laser light beam is first of all converted by means of a fluorescent phosphor material inside the headlight into a pure white light which is very bright and pleasant to the eye. As a result, in future it will be possible to use laser light to implement all the familiar – including more recent – BMW lighting functions such as Adaptive Headlights, the Dynamic Light Spot spotlighting system and the Anti-Dazzle High-Beam Assistant. It will also be possible to use BMW laser lighting to implement completely new functions, which will have only minimal power consumption.</p>
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		<title>BMW &amp; MINI Open the Door for 3rd Party Apps</title>
		<link>http://www.motoringfile.com/2011/10/06/bmw-mini-open-the-door-for-3rd-party-apps/</link>
		<comments>http://www.motoringfile.com/2011/10/06/bmw-mini-open-the-door-for-3rd-party-apps/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 12:28:44 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[MINI Connected]]></category>
		<category><![CDATA[Official News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20557</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90065766_highRes.jpg" rel="lightbox-20557"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90065766_highRes-640x426.jpg" alt="" title="P90065766" width="640" height="426" </a/></a></p>

<p>How appropriate that BMW &amp; MINI are talking about its reliance on apps today. Even more that BMW &amp; MINI are announcing that they&#8217;re opening the door for 3rd party development of apps within MINI Connected and BMW Apps. It&#8217;s a bold move that enhances the infotainment abilities of these cars even further beyond anything else out there. But ultimately it revolves around safety and taking phones out of people&#8217;s hands and putting the content in an automotive grade (ie safer) interface.</p>

<p>What of Android support? We&#8217;ve eluded to it coming soon before. Now we have yet more confirmation from BMW. Look for the launch of Android support in 2012.</p>

<p><strong>Official Release: </strong> With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI Connected links up with a simple USB connection and the MINI Connected App to turn the smartphone into a central interface for infotainment inside, and relating to every aspect of, the car. This technology has provided the launch pad for an all-new in- car infotainment experience. In spring 2011 this interface and app were also made available for BMW vehicles in the form of BMW Apps and BMW Connected. Added to which, the BMW Group has since expanded the app concept to include the internet-based services from BMW Online (available since 2001) and, this summer, also BMW Live. Other compatible apps – and therefore services – from third-party providers can also be integrated into the concept and used in BMW and MINI vehicles.<span id="more-20557"></span></p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90070660_highRes.jpg" rel="lightbox-20557"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90070660_highRes-640x426.jpg" alt="" title="P90070660" width="640" height="426" class="alignleft size-medium wp-image-20558" /></a></p>

<p><strong>Scope for rapid and flexible expansion.</strong></p>

<p>With the app concept – using either the application-based integration of a smartphone or a browser inside the vehicle – the BMW Group developers have created a highly flexible and still unrivalled platform. Indeed, the functional scope of the vehicle can be significantly broadened with the help of vehicle-specific apps certified by the BMW Group, enabling functions such as web radio, GoogleTM Local Search and FacebookTM to be used inside the vehicle safely and in convenience. But that is only the start. The app concept allows the range of functions to be expanded almost infinitely. Updating the app or installing another compatible app brings new functions into the car – without the need for any modifications to the car itself.</p>

<p>“For us, the whole issue of apps is about not only the individual functions inside the vehicle, such as web radio or Google, but also the avenues this opens up to us beyond them. This technology makes our vehicles fit for the future.” (Florian Reuter, Product Management MINI Connected)
A current example of the constant expansion of the apps’ functionality is the new calendar feature of BMW ConnectedDrive. An update for the app enables the actual calendar from the iPhone to be accessed in the car and the diary function of the smartphone to be linked up to the car’s infotainment system. Drivers can now access their calendar on the central information display and even have entries read out to them.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90075768_highRes.jpg" rel="lightbox-20557"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90075768_highRes-640x426.jpg" alt="" title="P90075768" width="640" height="426" class="alignleft size-medium wp-image-20560" /></a></p>

<p><strong>Third-party apps from external providers.</strong></p>

<p>In addition to the special functions it has created itself, the BMW Group is also using the technical capability provided by MINI Connected and BMW Apps as a platform for the integration of services from other providers. These “third-party apps” will allow a host of infotainment functions which customers already use at home to be transferred seamlessly to the car and operated by the driver. And that means they will have access to the services they want – such as personalised music streaming – at all times, whether they are on foot or travelling in the car.</p>

<p>“With third-party apps we’re aiming to give customers the chance to select the provider they prefer, or at least one they are familiar with, for each specific application. In addition, when it comes to new functions through other apps we can, of course, also recommend a provider offering the service they are seeking.” (Andreas Schwarzmeier, BMW ConnectedDrive)</p>

<p>By opening up this platform to apps from other providers, the BMW Group is underlining its leading position in both the integration of mobile devices into its cars and the introduction of internet-based in-car services. Development times are getting even shorter, and the selection of products wider and more customer-specific. And, most importantly, local requirements can be covered to optimum effect by a diverse structure underpinning the available services. In the USA, BMW Apps and MINI Connected customers can already use the popular and cost-free personalized internet radio service Pandora®.
“Our aim for the future is to take our cooperation with premium infotainment providers to the next level in order to give our customers in-car access to the services they already use at home.” (Andreas Schwarzmeier)</p>

<p>Only apps which meet the requirements of the BMW Group for in-car use are certified and approved by the BMW Group for MINI Connected or BMW Apps. Development partners assist the BMW Group to this end with suitable guidelines, tools and car-related expertise.</p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90075741_highRes.jpg" rel="lightbox-20557"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90075741_highRes-640x426.jpg" alt="" title="P90075741" width="640" height="426" class="alignleft size-medium wp-image-20561" /></a></p>

<p><strong>Innovative functions, adapted to the brand.</strong></p>

<p>The flexibility of the local interface is also evident in the brand-specific development of BMW Apps and MINI Connected. Both apps offer access to web radio and Facebook, for example, but MINI Connected also features driving and community-oriented functions such as the MINIMALISM Analyser and Mission Control. BMW Apps, meanwhile, serves the need for seamless functionality and ease of information access with functions such as the integration of the iPhone calendar.</p>

<p>“MINI drivers are different from BMW drivers. That’s why it’s important for us to be able to offer them a specially developed service – in the form of MINI Connected. This also applies to apps from third-party providers. Here we can work effectively with exciting external partners to give customers access to their services inside the MINI.” (Florian Reuter)</p>

<p>The latest version of MINI Connected already offers up to ten different functions, but the developers at the BMW Group are also working on the integration of additional features. As well as the integration of streaming podcast services and virtual travel guides, foursquare® would enable the community area of
MINI Connected to expand to include the link-up with location-based services and social networking. Customers can use foursquare to explore their surroundings or check out a nearby restaurant, for example, and to access any tips the community can offer. They can also see where their friends are hanging out.</p>

<p>“We have a local interface, which can be adapted along individual and customer- specific lines so that every customer – BMW or MINI – can access a set of functions which suit their personal requirements.” (Uwe Higgen, Head of the BMW Group AppCenter in Munich)</p>

<p><strong>BMW AppCenters. Ideas factories for the future.</strong></p>

<p>The importance the BMW Group is attaching to the area of apps is also reflected in its decision to expand development capacity in this area. The three AppCenters in Munich, Mountain View (California) and Shanghai are working together on the research and development of groundbreaking new applications for smartphones and browser-based technologies. With these three locations linked up closely together, the BMW Group is responding extremely effectively to different customer requirements and the desire for a local range of apps.</p>

<p>The close proximity of the AppCenter in Mountain View to Silicon Valley allows far-reaching insights into and exciting link-ups with highly innovative and creative start-ups, while the AppCenter in Shanghai incorporates the needs of the Asian market into the development process. Working together with the Munich-based AppCenter, they allow the BMW Group to ensure that development keeps pace with the times. The three AppCenters operate as a network, underpinned by identical platforms, technologies and software components. And short development times of between two and 12 months allow a rapid turnaround of high-quality market and brand-specific solutions. The developers are currently focusing primarily on apps for community development, car-related functions, infotainment and location-based services. However, these focal points can be varied and extended to respond to differing brand requirements and objectives. After all, the BMW Group experts are expecting busy times ahead in this area.
Leadership stretching back years.</p>

<p>The BMW Group already has something of a tradition when it comes to taking the lead as an innovator in the integration of CE devices. In 2004 the BMW Group became the world’s first carmaker to allow the Apple iPod to be integrated into the audio system of its models. Indeed, the BMW Group exclusively unveiled the first technology solution for the integration of the iPhone into the infotainment system of its cars just in time for the device’s launch in 2007. Also, since March 2011 the iPod Out function has allowed the familiar Apple iPod interface to be displayed in the car’s on-board monitor and operated via the iDrive Controller or multifunction steering wheel. Since the vehicle can thus access the iPod function of the iPhone directly, BMW also offers customers all the native add-ons for the iPod, such as the Genius function, which searches the user’s music library and automatically compiles playlists of tracks that go well together.</p>
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		<title>MINIUSA Sales Down Due to Low Inventory</title>
		<link>http://www.motoringfile.com/2011/10/04/miniusa-sales-down-in-september-due-to-low-inventory/</link>
		<comments>http://www.motoringfile.com/2011/10/04/miniusa-sales-down-in-september-due-to-low-inventory/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 14:33:17 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Official News]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20356</guid>
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			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90082286_highRes.jpg" rel="lightbox-20356"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/P90082286_highRes-640x425.jpg" alt="" title="P90082286_highRes" width="640"</a/></a></p>

<p>MINI USA continues to struggle with getting cars on the lots of dealers around the country as sales are once again down. A quick check at a few dealers indicated low numbers on the lots and high demand for the Countryman. Speaking of the Countryman, it&#8217;s getting closer to the R56 hatch in terms of sales. As you can see past the break, it&#8217;s only 600 unit behind. It had been over a thousand for the past few months. Will we ever see it surpass the R56? As we&#8217;ve previously predicted, don&#8217;t be surprised to see it on the top spot this winter.</p>

<p>Official Release: MINI USA reported sales of 3,999 automobiles in September. The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010.</p>

<p>(Click through for the full sales break down)<span id="more-20356"></span></p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sales.gif" rel="lightbox-20356"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sales.gif" alt="" title="sales" width="560" height="91" </a/></a></p>

<p>Year-to-date, MINI sales in the U.S. are up 20.4% on volume of 41,635 compared to 34,588 in the first nine months of 2010.</p>
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		<title>MINI Takes 2nd Place at Rally of France</title>
		<link>http://www.motoringfile.com/2011/10/02/mini-takes-2nd-place-at-rally-of-france/</link>
		<comments>http://www.motoringfile.com/2011/10/02/mini-takes-2nd-place-at-rally-of-france/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 17:49:20 +0000</pubDate>
		<dc:creator>Gabe</dc:creator>
				<category><![CDATA[Countryman WRC]]></category>
		<category><![CDATA[Official News]]></category>

		<guid isPermaLink="false">http://www.motoringfile.com/?p=20332</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sordo_second_in_france_after_epic_battle_news_full1.jpg" rel="lightbox-20332"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/sordo_second_in_france_after_epic_battle_news_full1.jpg" alt="" title="sordo_second_in_france_after_epic_battle_news_full" width="640" </a/></a></p>

<p>It may not be an outright win but MINI has had a weekend to remember. Dani Sordo finished in 2nd place only 6.2 seconds behind the factory Citroen team driver Sébastien Ogier. The 2nd shows clear and surprising progress from an entirely new WRC team and car. A huge congrats to the MINI WRC team from all of us at MotoringFile. Next up will be the Rally of Spain October 20th &#8211; 23rd.</p>

<p><strong>Official Release:</strong> Second for the MINI WRC Team in Rally France-Alsace is a result it is justifiably proud of on only its fourth event of the 2011 season. Dani Sordo (ES) and Carlos del Barrio (ES) took the fight down to the wire with just 6.3secs separating the number 37 MINI John Cooper Works WRC and the Citroen of Sébastien Ogier (FR) at the finish in Strasbourg this afternoon.<span id="more-20332"></span></p>

<p><a href="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/111002_france_day2_1_news_full_large_gallery.jpg" rel="lightbox-20332"><img src="http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/111002_france_day2_1_news_full_large_gallery.jpg" alt="" title="111002_france_day2_1_news_full_large_gallery" width="640" </a/></a></p>

<p>At no point over the three days and 340 kilometres of competition did Sordo give up his fight for the lead he held going into day two. He started the final day 9.5secs behind the Citroen, and from the first of the six stages was trying to claw back the time. Tyre choice was critical, with the soft Michelins used by Sordo instantly proving the right choice. On the first stage of the day (SS18) Sordo took 3.1secs off Ogier to then be just 6.4secs down. This trend continued on SS19 on which Sordo was quickest, and reduced the gap to 4.9 secs. On SS20 it was honours even with them both posting the same time, however, on the re-run of the first stage Ogier was 11 seconds quicker than before, and Sordo lost a second to him. On the penultimate stage the gap was 6.7secs, and then on the Power Stage Sordo posted the second quickest time behind the Ford of Jari-Matti Latvala (FI). Unfortunately after the accident yesterday the number 52 MINI John Cooper Works WRC of Kris Meeke (GB) and Paul Nagle (IR) was not able to start the last day of the rally.</p>

<p>David Richards, Team Principal:</p>

<p>“Yesterday we could have so easily have settled for a secure second place but that’s not our style and I’m so proud that Dani was able to challenge for victory right to the end. On this occasion we will therefore celebrate a second place and give the entire team a big pat on the back, particularly Dani Sordo. He managed to keep the pressure on Sébastien Ogier throughout the entire rally, and he’s certainly laid down a marker for his home event in Spain.”</p>

<p>Dave Wilcock, Technical Director:</p>

<p>“Second is an absolutely stunning result for the MINI John Cooper Works WRC. Being just 6.3secs behind Sébastien Ogier clearly shows we were on the pace and, after our fourth rally, being in this position has made us all delighted. It’s been a stunning effort from the team, and especially the crew. Dani drove a faultless rally. He had no punctures, the Michelin tyres were absolutely perfect throughout and never once did we ever have any issues with tyre degradation. This morning we made a tactical decision to take the soft tyre option due to the damp and moist conditions, and knowing that the first stage, which was repeated, had two kilometres of gravel. It was completely the right choice. Then in the power stage to take two WRC drivers’ points and finish in front of Ogier was fantastic for MINI. This is a great position to be in going to Dani’s home event in Spain. We have a lot of work to do before then, but we shall be trying everything we can to repeat this performance there, if not make it a step higher on the podium!”</p>

<p>Dani Sordo:</p>

<p>“As you can imagine I am really, really happy to finish in second position. It is an incredible result for the team so thank you to them and also to Carlos who has been great all rally. I think no-one here expected this before the rally, but we were fighting for the victory and at the end were just 6.3 seconds behind Sébastien Ogier. When you set good stage times as we have here in France, you always enjoy it. Before our first event we did not expect to be doing so well so soon. I am very pleased to be going to my home event in Spain in this position. The car was set-up well here, so I am confident it will be the same in Spain.”</p>
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